Careers and Employability Service

I want to work in Advertising

Job roles

There are five main areas of work within advertising agencies, to which graduates of any discipline may be recruited:

  • Account executives are the link between the agency and the client. They co-ordinate all aspects of the planning, production and implementation of advertising campaigns, working with colleagues, clients and outside organisations.
  • Media planners/buyers place advertisements to achieve optimum impact, deciding on the appropriate timing, vehicle etc to reach maximum target audience at minimum price.
  • Account planners are concerned with research, analysis and strategic thinking. They are “the consumer’s representative at the agency”, ensuring that campaigns receive input from those at whom the products and advertising are aimed and that they are accurately focused.
  • “Creatives" (copywriters and art directors) provide the message (verbal and/or visual) that will sell the product, according to the brief determined with client and colleagues.
  • Also see digital marketing

Elements of advertising exist in most businesses and across all sectors; see below for qualities required:

  • communication skills,
  • commercial awareness,
  • creativity,
  • attention to detail,
  • analytical skills,
  • leadership qualities,
  • initiative,
  • enthusiasm,
  • organisational ability,
  • energy and stamina,
  • ability to work under pressure and meet deadlines.

Marketing, advertising and PR - read more on Prospects

Experience is very important at the start of a career in advertising. Many opportunities exist for gaining experience through internships during your degree or as a graduate.


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Last Updated: 31/05/2018