- Communicate in short messages (called tweets) in 280 characters or less.
- Share text, images, videos and web links from a tweet.
- Discover new audiences and follow them to subscribe to their tweets.
- Audiences will engage by following you, liking and commenting on your tweet.
Create a profile
- Choose the right username. This is the name that you’ll be known as on Twitter
- Write a short bio that explains your research in lay terms
- Upload a photo of you, not a logo
- Direct new audiences to a project website or blog by including a link
- Follow University branding naming guidelines
Find the right people to follow
- Type a keyword into the search bar and get related ‘people’ and ‘tweet’ results
- Look for co-authors and colleagues at other institutions
- Recruit research participants.
- Many funders, journals and professional bodies will have a Twitter presence
- Follow @UniKent
- Find links to academic schools, central departments and colleagues
- Read profiles before you ‘follow’ to make sure they’re relevant and active.
Make your content accessible for everyone
Use the accessible content checklist to create a blog that is quicker and easier for everyone to understand and use, regardless of individal need. Making your online content accessibleis also a legal rquirement for universities. It's simple to do and makes a big difference.
Consent, copyright and data protection
- Photographs of people can be considered personal data. Ask for written consent to use photographs and archive this information for the future.
- Different types of material have their own copyright frameworks. Read the University’s copyright policy and guidelines and contact firstname.lastname@example.org for advice.
- Introduce yourself by sending your first tweet
- Use the retweet button to share someone else’s tweet
- Your tweets may be shared by your followers and beyond
- Share anything from a comment, image, gif or video to links to blogs, research webpages, articles, survey, and more!
- Want to share a URL in under 280 characters? Use Bitly to get a shortened version.
Engage with your audience
- Engage with your audience to keep them interested in your research
- Like a tweet by pressing the heart button
- Ask for opinions when you share your next post
- Set your followers a challenge so they actively engage with your work
- Respond to comments or direct messages to show you appreciate feedback
- Follow other people and engage with their content.
Click the button below to email the Research and Scholarly Communication team about social media for researchers.