Instagram is a popular image sharing social media platform that could enhance discovery of and engagement with your research by new audiences.
- It’s a social networking app for sharing photos and videos from your smartphone.
- Pictures and videos posted to Instagram will appear on your profile and newsfeed.
- Audiences will engage by following you, liking and commenting on your photo or video.
- Interact with your audience by following them, responding to their comments and liking their content.
Make your profile matter
- Set up a new account for your research project to create continuity for your audience and improve engagement with them.
- Write a short bio to explain your research in lay terms.
- If you’re working with researchers who use Instagram professionally, add their handle to the bio so your audience can link to their profiles.
- Direct new audiences to a project website or blog by including a link.
Consent, copyright and data protection
- Photographs of people can be considered personal data. Ask for written consent to use photographs and archive this information for the future.
- Different types of material have their own copyright frameworks. Read the University’s copyright policy and guidelines and email email@example.com for advice.
Start sharing your pictures
- Add a picture to your profile by pressing the plus symbol at the foot of the screen.
- Choose a picture from your library or take a new photo.
- Add up to ten pictures to one post by tapping Select Multiple.
- Use the edit features to adjust brightness contrast, saturation and much more.
Describe and tag your pictures
- Write a short lay description of your picture.
- Help new audiences find your content by adding hashtags after the description. Press the hash key (#) and follow it directly with the subject.
- When your post is live click on your hashtags to find and follow similar content.
Engage with your audience
- Engage with your audience to keep them interested in your research.
- Ask for opinions when you share your next post.
- Set your followers a challenge so they actively engage with your work.
- Respond to comments or direct messages to show you appreciate feedback.
- Follow other people and engage with their content.
Find out more
If you have any queries, email firstname.lastname@example.org