Instagram for researchers

Instagram is a popular image sharing social media platform that could enhance discovery of and engagement with your research by new audiences.

About Instagram

  • It’s a social networking app for sharing photos and videos from your smartphone.
  • Pictures and videos posted to Instagram will appear on your profile and newsfeed.
  • Audiences will engage by following you, liking and commenting on your photo or video.
  • Interact with your audience by following them, responding to their comments and liking their content.

Make your profile matter

  • Set up a new account for your research project to create continuity for your audience and improve engagement with them. 
  • Write a short bio to explain your research in lay terms. 
  • If you’re working with researchers who use Instagram professionally, add their handle to the bio so your audience can link to their profiles.
  • Direct new audiences to a project website or blog by including a link.
  • Photographs of people can be considered personal data. Ask for written consent to use photographs and archive this information for the future.
  • Different types of material have their own copyright frameworks. Read the University’s copyright policy and guidelines and email for advice.

Start sharing your pictures

  • Add a picture to your profile by pressing the plus symbol at the foot of the screen.
  • Choose a picture from your library or take a new photo.
  • Add up to ten pictures to one post by tapping Select Multiple.
  • Use the edit features to adjust brightness contrast, saturation and much more.

Describe and tag your pictures

  • Write a short lay description of your picture.
  • Help new audiences find your content by adding hashtags after the description. Press the hash key (#) and follow it directly with the subject.
  • When your post is live click on your hashtags to find and follow similar content.

Engage with your audience

  • Engage with your audience to keep them interested in your research.
  • Ask for opinions when you share your next post.
  • Set your followers a challenge so they actively engage with your work.
  • Respond to comments or direct messages to show you appreciate feedback.
  • Follow other people and engage with their content.

Find out more


If you have any queries, email

Research support links

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