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Postgraduate MSc

Digital Marketing and Analytics

Are you an analytical thinker with a creative flair that you could apply to marketing campaigns?

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Overview

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.

Watch our Postgraduate Placements video here.

Reasons to study MSc Digital Marketing and Analytics degree at Kent

  • Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
  • You’ll be part of a supportive community at our Medway campus, 40 minutes from London
  • You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
  • You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
  • You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Rochester Cathedral

What you'll learn

You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

The programme also allowed me to put my years of experience into learning the fundamental theories and frameworks of digital marketing as well as explore the analytical decision-making process further.

~ Aliaa Elshabrawy, MSc Digital Marketing and Analytics, 2020

Your future

Successful KBS graduates: graduate destinations

Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations. 

Companies our graduates have gone on to work with include: 

  • Hitachi as Big Data Consultant 
  • Press Group as Search Engine Optimisation Specialist 
  • Canterbury Housing Advice Centre as Digital Marketing & Social Media Officer 
  • European Green as Social Media Coordinator 
  • Sparta Global as Data Analyst Consultant 

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs. 

Embedded employability: developing career-enhancing skills

You gain much more than an academic qualification when you graduate. We enhance your student experience and accelerate your career prospects to help you achieve your ambition. 

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. As part of the course, undertake an Industrial Placement or opt for an In-Company Scheme to work on a real business case study. Go on our Business Start-up Journey and transform your idea into a business through ASPIRE. Our qualified careers practitioners provide support for up to three years after graduation. 

Additionally, the Postgraduate Employability Edge programme, available to PGT students at Kent Business School takes place from Welcome Week through to the end of the academic year and is designed to enhance your career prospects further.

Professional recognition

Accredited by CIM (Charted Institute of Marketing) - the leading body in the UK specialising in marketing, meaning our master's degree is recognised and highly valued by employers all around the world.  

Career support
Whether you want to get ahead in your current career, change lanes, or kickstart a new one – we are here to help you realise your ambition.

Fees and funding

The 2024/25 annual tuition fees for this course are:

Full-time

  • UK
  • International

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact information@kent.ac.uk.

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

General additional costs

Find out more about general additional costs that you may pay when studying at Kent. 

Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both:

Chevening scholarships

This programme attracts many applications from Chevening scholars. Chevening is the UK Government’s international awards scheme aimed at developing global leaders, and Kent is a Chevening partner. 

For details of the funding available, see our Chevening Scholarships page.

Scholarships

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Next steps

Ready to apply?

Learn more about the application process or begin your application by clicking on a link below.

You will be able to choose your preferred year of entry once you have started your application. You can also save and return to your application at any time.

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Join our community

Stay connected with our postgraduate community.

Kent focus

Supporting your success

We are here to support your postgraduate journey.

Top 50

Kent ranked top 50 in The Complete University Guide 2024.

Fees and funding

Support for funding so you can focus on your studies.

Research excellence

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.

Accommodation

It’s easy to study on or off campus at Kent – discover what is right for you.