As social media becomes more and more important to our everyday lives, it also becomes more and more important for modern business. Understanding social media is a crucial skill businesses need to expand and grow. Through lectures, workshops and real world cases studies, you'll get hands-on with social media analytics and gain the knowledge, skills and confidence you need to decipher the digital landscape. Your use of cutting-edge tools and techniques such as text mining and sentiment analysis means you are able to thrive in a world of data-driven decision-making. You’ll finish this module as a proficient digital marketing strategist with expertise that will not just give you a competitive edge in tomorrow’s business landscape, it'll be your foot in the door to endless opportunities.
Private Study: 128
Contact Hours: 22
Total: 150
Main assessment methods:
Individual report, 3000 words (80%)
Group presentation, 20 minutes (20%)
Reassessment methods:
100% coursework
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate a systematic understanding of multiple social media platforms and think critically about how organisations use social media as a communications tool.
- Critically apply techniques from social media analytics, text mining and social network analysis to recognise and explain network patterns in social data.
- Create data visualisations and identify features of social networks.
- Access social media data from multiple social media platforms and understand the many ethical issues related to privacy and information use online.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Become an informed social media producer and consumer aware of the ethical issues involved in digital marketing.
- Retrieve information from multiple social media platforms.
- Critically evaluate arguments and evidence.
- Effectively communicate information, arguments and analysis in a variety of forms.
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