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Do you aspire to take the lead in international business? This exciting Chartered Management Institute (CMI) and Institute of Export and International Trade (IOE&IT) accredited Master's equips students with the solid knowledge and transferable skills needed to lead a business to success in today’s global marketplace.
Business is global; to be a successful business leader, you need to understand international markets and adapt to their needs. As an International Business and Management student at Kent Business School, you develop the relevant skills to lead a business just about anywhere.
On this course, get ready to gain extensive knowledge and understanding of the core theories, practises and techniques of multinational enterprise. Guided by our expert international teaching staff, secure a robust understanding of current and emerging international concepts and theories across a plethora of business management areas.
This flexible course provides a detailed overview of global enterprise management and strategy alongside optional areas of study to suit your personal career goals, whether you aspire to lead within project management, human resources or digital marketing.
Studying at Kent Business School, experience the world of banking hands-on via in-class live case studies and from our visiting industry experts, enterprise challenges and company visits.
You will also have access to our ASPIRE centre, a purpose built entrepreneurial lab where you can develop, plan and launch your own start up business.
The programme helped me to develop analytical skills and set an academic foundation for an international career.
~ Milan Marinkovic, MSc International Business Management, 2020.
If you want to learn more visit the Kent website where you can register for open events, take a virtual tour and explore our world.
If you have any further questions regarding the course or the application process please contact email@example.com.
Want to study a foreign language alongside your business management Master's? See our International Business Management with a Foreign Language option.
Our School is proud to be in the top 1% of business schools globally to hold accreditations from three large business organisations:
Our programmes offer world-class business education enabling transformative learning experiences built around the School’s fundamental values of sustainable innovation and responsible management practice. Our students are at the heart of all considerations and through engaging teaching, world-class research, professional partnerships and an international community, we create an exciting atmosphere in which to learn and thrive.
All of our programmes at Kent Business School address the challenges of modern global business and we aim to meet industry demands of producing quality graduates by ensuring we unlock our students’ potential, expand their thinking and nurture their talent.
You are more than your grades
For 2021, in response to the challenges caused by Covid-19 we will consider applicants either holding or projected a 2:2. This response is part of our flexible approach to admissions whereby we consider each student and their personal circumstances. If you have any questions, please get in touch.
A minimum of a second-class UK degree, or an equivalent internationally recognised qualification in a variety of areas will be considered for entry on this course.
All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
The University will consider applications from students offering a wide range of qualifications. Some typical requirements are listed below. Students offering alternative qualifications should contact us for further advice.
If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes.
The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.
For detailed information see our English language requirements web pages.
Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.
Duration: 1 year full-time
This course is studied over one year full-time and consists of eight compulsory modules in Stage 1 and a choice of four optional modules in Stage 2.
Stage 1 aims to provide you with the knowledge and understanding of international business and management, including an overview of global strategy, global value chains, international accounting and organisational behaviour within human resource management.
Stage 2 consists of a piece of piece of international business research. This allows you to further develop your research skills whilst practically applying the knowledge and skills developed throughout Stage 1.
The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. You may study a mix of optional and compulsory modules on this course. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.
Understanding the Multinational Enterprise (MNE) and Foreign Direct Investment (FDI) is a key issue in economic theory and business. Since the emergence of the contemporary MNE at the end of the 19th century, changes in the macroeconomic and microeconomic environment, forced multinationals to change as a response to the rise of new technologies and products, the wider international division of labour and of course the greater integration of production, services, and – financial and other – markets. This changing process became more intense after the 1960s when U.S. and Japanese MNEs emerged as basic players in the international chessboard. Accompanied by the traditional European MNEs formed a triad that still dominates FDI in the world.
The changing geography of international production and investment reflects the dynamic interaction of many economic, organizational and policy factors. While many of these factors have long been relevant, their combination today represents the new forces influencing MNEs' location decisions. A simplistic approach of FDI towards location would not be appropriate to allow us to understand the complexity of international investments decisions. What is needed is a multidisciplinary approach of the phenomenon. It is the aim of this module to offer this multidisciplinary approach to students.
Business failures in the global financial sector, and the subsequent repercussions for a range of different groups, not just shareholders, have put the spotlight on the role of business and the behaviour of managers. Is business just responsible for maximising profit for its owners, or does it have responsibilities to other groups? This raises a number of difficult questions; which groups? responsible for what? And if so, how to discharge these responsibilities?
The Globalisation and Corporate Responsibility module has three main aims:
• To develop critical thought, insight and debate regarding the changing role of business in today's society.
• To broaden your views on the role of business in society.
• To provide you with the tools, skills and knowledge to manage responsibly.
The nature of the topic is constantly changing and evolving; therefore the module will be
subject to continual refinement according to developments in industry, government and academia. Specific issues to be covered will include:
• Definitions of Corporate Responsibility
• The Role of Business and Society
• Theories of Corporate Responsibility
• Ethics Theory
• Business Ethics and Corporate Governance
• Areas of Corporate Responsibility
• Firm Level Responses
• Social Accounting
• Criticisms of Corporate Responsibility
• Social Entrepreneurship
This module introduces students to the area of global value chain (GVC) and its implications for different types of business enterprises (multinational enterprises (MNEs), suppliers, small, large), with a special focus on key theoretical and empirical academic publications as well as available datasets. GVCs are transforming the nature of trade, and it has brought both opportunities and challenges for business enterprises around the world. Such an understanding of GVCs is vital for managers to develop optimal relationships with their value chains partners, adapt to changing business circumstances, and make responsible decisions.
- Marketing planning
- The market: understanding and analysing the marketing environment
- Segmentation, targeting and positioning
- Marketing research
- Understanding customers and buyer behaviour
- The organisation: marketing strategy and ethics
- The marketing mix (goods and services)
- New product development
- Marketing communications
- Marketing channels
- Contemporary issues in marketing
The Global Strategy module has two main learning components:
• Acquiring theory and concepts in global strategy and value creation in today's dynamic environment.
• Application of theory and concepts to the formulation, implementation and evaluation of global strategy.
The aim is to critically examine and provide insights into the practice and process of strategic management within a variety of private and public sector organisations globally.
This course is designed to allow students to develop their skills of strategic analysis and their ability to think about the selection and implementation of appropriate strategies in different industry and geographic contexts and in different types and styles of organisations, including non-profit and public sector organisations.
Indicative topics may include:
• What is Strategy, and Why is it Important?
• The Context of Global Strategy and Value Realisation
• Competitive Global Strategy and Strategic Choices
• Business models
• Digital Strategy
• Contemporary Issues in Strategic Management
This module provides an insight into the key concepts and theories of human resource management and organisational behaviour in an international context. It aims to equip students with the skills and knowledge for gaining an in-depth understanding of the links between HRM practices and organisational performance and the factors at play when managing employees globally.
Indicative topics are:
• Strategic management and International HRM
• Diversity and Equal Opportunity in the Workplace
• Gender in International Business and Management
• Managing a Global Workforce
• Organisational Culture Reward Management: International comparisons
• Expatriate Assignments and Adjustment Process
• Globalisation and HRM
• International Compensation
The aims of the module are to:
- Develop an appreciation of the complexity and diversity associated with doing business internationally.
- Provide an overview of the major theories and concepts which have been developed by academics and practitioners in order to understand the international business
- Offer some practical solutions to the problems faced by the international business community.
- Derive insights which will enable students to effectively play part in managing resources across national boundaries within their organisation, at present or in the
Business in an International Perspective is an exploration of an area that is highly topical within the practice of management and scholarly research. The chances are high indeed that, at some time during their career, today's MSc graduates will work for an international organisation, an international market research company or a multinational enterprise. The notion of purely domestic organisation is becoming more and more difficult to substantiate. The module adopts an analytical and critical perspective to the somewhat prescriptive literature which is associated with this contentious problem area.
The topics addressed in this module will include:
- International business and international trade theory
- Cultural factors and their impact on business, including human resource management
- Risk analysis, country risk and the consequences for trade and investment
- Government-business relations and market regulation
- International organisations and international business: GATT/WTO and multilateral trade issues
- The world financial environment and the multinational finance function: foreign exchange markets, business implications of exchange rate changes
- Corporate social responsibility and the impact of international business on various stakeholders
The module provides a basic understanding of how accounting information can be used to interpret the financial position and performance of a business in an international scenario. It will also develop key skills in relation to how accounting information can inform planning and control decisions in multinational companies. The key principles and international standards upon which financial accounting is based and the form and content of the main financial statements prepared by different types of businesses, with a focus on public limited companies will be studied. The importance of corporate governance in modern businesses and the financial situation and performance of a global corporation by means of ratio analysis will be analysed as well as the importance of cost information for decision making purposes. This module covers the key internationally recognised management accounting techniques that modern businesses use for short-term and long-term decision making.
Indicative areas of the syllabus include:
• Concepts underpinning accounting systems and financial statements
• The construction of the primary financial statements and their interpretation and evaluation
• Classification and behaviour of costs and their use in short-term and long-term decision making
• Responsibility accounting systems and performance appraisal measures, including the balanced scorecard and budgeting
The module aims to equip students with the knowledge to participate in the digital marketing efforts of organisations.
- The digital marketing environment;
- Enabling technologies for digital marketing;
- Website design, implementation and analysis;
- Social media;
- Customers in the Internet age: knowing, reaching & retaining the customer;
- Network effects and versioning; Internet marketing strategy;
- Loyalty, Customer Relationship Management and Data Mining;
- Brands in the Internet age;
- Data protection, privacy and legal issues;
- Digital marketing and globalisation
The aim of this highly practical module is to give students an intensive grounding in analytics modelling and hands-on experience in using industry-standard spreadsheet software (Microsoft Excel®) to structure, analyse and solve a variety of problems encountered in business and management.
Students will learn how to build practical analytics models using descriptive analytics techniques to visualise and interpret data; predictive analytics techniques to predict future outcomes and trends; and prescriptive analytics techniques, such as optimisation and decision analysis, to support decision making in complex situations.
Students will be exposed to a variety of case studies that will prepare them to be data-driven managers and executives capable of utilising analytics for business value creation. Practical demonstrations will include examples in finance (e.g., optimal investment strategies, portfolio optimisation), human resources (e.g., staff scheduling, workforce planning, employee performance management), marketing (e.g., product development, customer classification, marketing campaigns optimisation), supply chain management (e.g., optimal transport routing, production scheduling) and project management (e.g., task scheduling, resource planning, project completion time optimisation).
In today's competitive and global economy, companies are turning to project management to consistently deliver business results. Increased number of international and complex projects brings with it a growing demand for project management specialists, according to Project Management Institute (PMI). This module introduces the principles and practice of project management in a global context. The module aims to:
Equip you with project management tools, techniques and management issues, focusing on key challenges that arise from managing complex projects, such as with regards to project time, quality and cost, resource constraints, stakeholder analysis, cultural diversity and teamwork.
Analyse contemporary project management issues and employ a range of established and innovative methodologies for adequate project plan, execution and control;
Critically analyse risks in projects, develop sustainable contingency plans and demonstrate ability to set reasonable and achievable deadlines and milestones across different project tasks with due consideration to economic, social, and environmental aspects surrounding a project.
The module examines the main methods of marketing communications. Strengths and weakness of marketing communications channels will be analysed as well as their suitability and effectiveness. The module systematically evaluates the principles, methods and strategies of marketing communications. The role of message content, format and source will be discussed as well as psychological processes involved in consumers' processing of and response to advertising. The module will discuss how different marketing communications platforms can be combined to reach specific objectives.
Indicative topics are:
• The communications process
• Strategy and media planning
• Image, brand management and packaging
• Direct marketing
• Digital and interactive media
• Sales promotion, merchandising and point of sale
• Public relations and corporate identity
• Exhibitions, trade shows, product placement and sponsorship
• Personal selling and sales management
• The implications of digital marketing communications are included in the above topics
This module will enable students to write a high quality Business Report on a management and/ or business related issue which both supports their immediate career objectives and satisfies the examination requirements first time.
The module will typically include:
• Business Reports
• The Literature Review
• Electronic Literature Searching and On-Line Sources
• Using Literature Effectively
• Research Design
• Introduction to Research Methods: Including observational research, surveys, experiments and qualitative research
• Writing a Business Report
• Communicating Findings to Different Audiences
We use a variety of teaching methods, including:
Classroom-based learning is supported by the latest online technologies and learning platforms.
Your progress on this course is assessed through a variety of means, including:
The 2021/22 annual tuition fees for this programme are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact firstname.lastname@example.org.
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Find out more about general additional costs that you may pay when studying at Kent.
Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both:
In The Complete University Guide 2021, the University of Kent was ranked in the top 10 for research intensity. This is a measure of the proportion of staff involved in high-quality research in the university.
Please see the University League Tables 2021 for more information.
In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.
The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.
Research activities at Kent Business School are broadly organised into six areas;
Our research extends business knowledge and produces innovative and sustainable solutions to organisational challenges. As a forward-looking school, we are always working to ensure that our research has a positive impact, not just within business but in the wider world.
Our staff are recognised as being at the forefront of their fields and their expertise has been sought by bodies such as the Organisation for Economic Co-operation and Development (OECD), the Chartered Institute of Personnel and Development (CIPD), the Swiss Institute of Banking and Finance, the FT Trading Room, Kent County Council and Medway Council.
For more information, see our Research page.
Full details of staff research interests can be found on the School's website.
Of Kent postgraduate students who responded to the most recent national survey of graduate destinations, over 97% were in work or further study within six months. (DLHE 2017).
This specialist programme prepares students for a variety of competitive and exciting roles in multinational enterprises, international organisations, governmental bodies or consultancies.
Students who studied similar courses at Kent Business School have gone on to work in a variety of companies including:
Many of our students also stay local and find job opportunities regionally in small and medium firms or even set-up their own businesses as well-equipped entrepreneurs.
You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.
In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.
From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.
Kent Business School has an excellent international reputation and good links with businesses locally and globally. Our qualified careers practitioners provide support to all business postgraduate students for up to three years after graduation.
In addition, Careers and Employability Service at the University provide a comprehensive package of skills development training programmes, careers advice, volunteering and paid work opportunities to enhance your career prospects.
This course is accredited by the Chartered Management Institute, it also allows you to study the CMI Level 7 certificate in Strategic Management and Leadership alongside your degree. CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence.
The recent accreditation by the Institute of Export and International Trade (IOE&IT) is evidence of the quality and relevance to practice of our MSc International Business and Management programme. The IOE&IT is a professional membership body representing and supporting the interests of everyone in the domain of international trade.
Kent Business School has a lively and active postgraduate community, brought about in part by our strong research culture and by the close interaction between our staff and students. Staff publish regularly and widely in journals, conference proceedings and books and embed their research in their teaching.
Taught students have regular contact with their course and module conveners with staff on hand to answer any questions and to provide helpful and constructive feedback on submitted work.
The Business School has an active and inclusive extra-curricular academic and social scene with guest lectures, talks and workshops organised by our academic staff, research centres and the ASPIRE team. You can catch up with our most recent Open for Business Seminar Series.
The multi-award-winning Sibson Building is Kent Business School's home on our Canterbury campus. This vibrant, state-of-the-art structure includes lecture theatres, seminar rooms, dedicated MBA, PhD and IT suites as well as social and breakout areas to fully enhance your learning experience.
Kent’s libraries offer over a million books, periodicals and journals, and we have subject-specific librarians to help you secure access to the information you need.
Kent Business School has close links with: ifs (Institute of Financial Services); dunnhumby, who partners the Consumer Insight Service in the Centre for Value Chain Research; Hong Kong Baptist University, with whom we offer a joint Master’s programme in Operational Research and Finance Business Statistics; University of Castellanza (Italy); Audencia Nantes Business School (France); Aarhus School of Business and Social Sciences (Denmark); Universiti Teknologi Malaysia; University of Ingolstadt, Bayern (Germany); City University of Hong Kong; Renmin University of China, School of Business.
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme. The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.
Learn more about the applications process or begin your application by clicking on a link below.
Once started, you can save and return to your application at any time.