Business in an International Perspective - BUSN9360

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2022 to 2023
Autumn Term 7 15 (7.5) Carmen Stoian checkmark-circle


The aims of the module are to:

- Develop an appreciation of the complexity and diversity associated with doing business internationally.
- Provide an overview of the major theories and concepts which have been developed by academics and practitioners in order to understand the international business
- Offer some practical solutions to the problems faced by the international business community.
- Derive insights which will enable students to effectively play part in managing resources across national boundaries within their organisation, at present or in the

Business in an International Perspective is an exploration of an area that is highly topical within the practice of management and scholarly research. The chances are high indeed that, at some time during their career, today's MSc graduates will work for an international organisation, an international market research company or a multinational enterprise. The notion of purely domestic organisation is becoming more and more difficult to substantiate. The module adopts an analytical and critical perspective to the somewhat prescriptive literature which is associated with this contentious problem area.

The topics addressed in this module will include:

- International business and international trade theory
- Cultural factors and their impact on business, including human resource management
- Risk analysis, country risk and the consequences for trade and investment
- Government-business relations and market regulation
- International organisations and international business: GATT/WTO and multilateral trade issues
- The world financial environment and the multinational finance function: foreign exchange markets, business implications of exchange rate changes
- Corporate social responsibility and the impact of international business on various stakeholders


Contact hours

Total contact hours: 22

Private study hours: 128

Total study hours: 150

Method of assessment

Main assessment methods
VLE Test (20%)
Group Report (3500 words) (20%)
Examination, 3 hours (60%).

Reassessment method:
100% exam

Indicative reading

Ball, D.A., McCulloch W.H., Geringer, J.M, Minor M.S., McNett, J.M. (2008) International Business: The Challenge of Global Competition, 11th edition, London: Irwin McGraw-Hill

Cavusgil, S.T., Knight, G. and Riesenberger, J.R. (2008) International Business. Strategy Management, and the New Realities, Upper Saddle River, NJ, Pearson Prentice Hall,

Daniels, J.D. and Radebaugh, L.D. (2011) International Business: Environments and Operations, 13th edition, Upper Saddle River, NJ, Pearson Prentice Hall,

Dicken, P. (2011). Global Shift. 6th edition. London: Sage

Griffin, R.W and Pustay, W. (2010) International Business, Upper Saddle River, NJ, Pearson Prentice Hall

Hill, C. (2011) International Business. Competing in the Global Market, 8th edition, London: Irwin McGraw-Hill

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- identify the main differences between domestic business and business in an international perspective;
- review the main implications of globalisation on countries, companies and consumers;
- define and explain main concepts in international business such as "multinational corporation", "internationalisation process";
- recognise the major ideas and theories from international business and apply these to selected real world cases;
- identify the main screening tools in choosing a target market for internationalisation;
- review the main modes of entry in a foreign market, their advantages and disadvantages and the factors that influence the choice of one mode or another;
- identify and explain the role and impact of international organisations on international business;
- analyse the connections between the various dimensions of international business activity such as international finance, international trade, government-business relations, international HRM and international operations;
- use the analytical tools provided in analysing data and making decisions for practical issues such as: choosing an entry mode into a country, choosing the marketing strategy for a certain product in a given market;
- discuss and evaluate contemporary issues in international business such as the impact of terrorism on international business, the impact of trade wars on multinationals, the recent failures of corporate governance.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- negotiate and work with peers;
- work under own initiative;
- work with others;
- take a synoptic view of business;
- address problems;
- present a logical case/argument


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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