Global Strategy - BUSN9340

Looking for a different module?

Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Spring Term 7 15 (7.5) Vinh Chau checkmark-circle


The Global Strategy module has two main learning components:

• Acquiring theory and concepts in global strategy and value creation in today's dynamic environment.
• Application of theory and concepts to the formulation, implementation and evaluation of global strategy.

The aim is to critically examine and provide insights into the practice and process of strategic management within a variety of private and public sector organisations globally.

This course is designed to allow students to develop their skills of strategic analysis and their ability to think about the selection and implementation of appropriate strategies in different industry and geographic contexts and in different types and styles of organisations, including non-profit and public sector organisations.

Indicative topics may include:

• What is Strategy, and Why is it Important?
• The Context of Global Strategy and Value Realisation
• Competitive Global Strategy and Strategic Choices
• Business models
• Digital Strategy
• Contemporary Issues in Strategic Management


Contact hours

Total contact hours: 24
Private study hours: 126
Total study hours: 150

Method of assessment

Main assessment methods
Multiple Choice Test (20%)
Group Case Analysis (3000 words) (20%)
Examination, 3 hour (60%)

Reassessment method:
100% Exam

Indicative reading

The core text for this module is:
Phillips, P. and Moutinho, L. (2018). Contemporary Issues in Strategic Management, Routledge, Oxon, ISBN 978-1-138-93964-6, 295 pages

Students are recommended to follow up the further readings and references from the core text.

Richard P. Rumelt (2017). Good strategy, bad strategy: the difference and why it matters, Profile Books Ltd. London ISBN 978 1 78125 6176

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Critically compare and contrast the main conceptual strategy frameworks.
- Apply these frameworks appropriately to complex global strategy formulation, implementation and evaluation.
- Demonstrate a comprehensive understanding of the complexity of global strategy value creation formation.
- Demonstrate ta systematic understanding of contemporary issues in global strategic management.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate and evidence effective negotiation skills
- Communicate effectively to a variety of audiences and/or using a variety of methods
- Address complex problems in a structured and logical way.
- Demonstrate critical thinking around the subject area of global strategic management


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
Back to top

University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.