Digital Design - BSc (Hons)

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Are you excited by design and the creative possibilities of new technology? Do you want to learn how to blend the two together? Our Digital Design degree allows you to develop your design and technical skills, helping you to bring your ideas to life whilst equipping you with skills sought after by employers.

Overview

On our Digital Design degree, you take a practical and theoretical approach to design. You will develop the technical skills you need to showcase your creativity. Using the latest technology, you can work with a broad range of design assets and immersive technologies including audio, still and moving image, 3D, and interactive interfaces, to create new experiences for audiences, setting yourself up for an exciting and fulfilling career in the creative industries.

Teaching in the School of Engineering and Digital Arts has been rated as excellent. It is taught by a team of experts and industry professionals in the areas of 3D production, online design immersive experiences and interactive applications, and human-computer interaction. Most modules consist of a mixture of lectures, seminars, practical workshops and computer sessions. All modules are continuously assessed.

Our degree programme

In your first year, you are given a broad grounding in digital design, including content creation, 3D design, virtual environments, and design thinking.

In the following years, you go on to explore 3D production and simulation, online design, virtual and mixed realities, and interactive environments.

You also complete a final-year project based on your own interests. This could be an interactive or immersive experience, 3D project, or web-based application. We often also have a range of briefs for projects students can undertake in association with an industrial partner.

Year in industry

It is possible to take this course with a year in industry. For details, see Digital Design with a Year in Industry.

Year abroad

It is possible to take this course with a year abroad. For details, see Digital Design with a Year Abroad.

Student work

Four final-year students from the School of Engineering and Digital Arts worked with the BBC to produce a five-minute animation documenting mental health treatment as part of Mental Health Awareness Week. It tells the story of Sophie, who suffers from Borderline Personality Disorder, and details her experiences with mental health services in the UK.

In May 2018, the animation won a BBC Ruby Award. The Ruby Awards celebrate outstanding programming from across the country and span a range of categories from news coverage and best programme to awards for individual journalists.

Find out more:

Study resources

You have access to industry standard equipment, such as

  • 4 high-end computer suites
  • Engineering laboratory
  • Production studio (including photography, video and green screen facilities)
  • VR suite
  • Makerspace
  • Large teaching and design studio
  • Nikon and Canon DSLRs
  • 3D printers.

Extra Activities

There are a number of student-led societies at Kent which you may want to join. These include

  • UKC Digital Media
  • TinkerSoc – Kent’s Maker Society
  • Women in STEM

Professional networks

We have close links with those working in the creative industries and have worked with industry practitioners including:

  • the BBC
  • Warner Bros.
  • Disney
  • the Moving Picture Company (MPC)
  • BAFTA award-winning filmmakers.


7th
Art and Design at Kent was ranked 7th for graduate prospects in The Complete University Guide 2021.

Entry requirements

You are more than your grades

At Kent we look at your circumstances as a whole before deciding whether to make you an offer to study here. Find out more about how we offer flexibility and support before and during your degree.

Entry requirements

The University will consider applications from students offering a wide range of qualifications. Some typical requirements are listed below. Students offering alternative qualifications should contact us for further advice. Please also see our general entry requirements.

If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.

Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.

  • A level

    BBB


  • Access to HE Diploma

    The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

    If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

  • BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

    Distinction, Merit, Merit

  • International Baccalaureate

    34 points overall or 15 points at HL

  • International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.

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Course structure

Duration: 3 years full-time

Modules

The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘elective’ modules from other programmes so you can customise your programme and explore other subjects that interest you.

Stage 1

Compulsory modules currently include:

EL316 - Design Thinking (15 credits)

EL325 - Digital Content Creation (15 credits)

EL340 - 3D Fundamentals (15 credits) 

EL326 - Virtual Environment Design (15 credits)

CO328 - Human-Computer Interaction (15 credits) 

EL317 - Technical Rigging (15 credits)

EL542 - Tangible Media (15 credits)

EL313 - Introduction to Programming (15 credits)

Stage 2

Compulsory modules currently include:

EL532 - 3D Production (30 credits)

EL510 - Online Design (15 credits)

EL511 - Interactive Environments (15 credits)

EL509 - Virtual Reality (15 credits)

EL577 - Entrepreneurship and Professional Development (15 credits)

EL576 - Second Year Project (30 credits)

Stage 3

Compulsory modules currently include:

EL611 - Final Year Project (45 credits)

EL610 - 3D Simulation (15 credits)

EL643 - Design Futures and Emerging Technology (15 credits) 

EL609 - Mixed Realities (15 credits)

You also undertake further optional module(s).

Fees

The 2021/22 annual tuition fees for this programme are:

  • Home full-time £9250
  • EU full-time £15400
  • International full-time £20500

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Additional costs

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Funding

University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.

Scholarships

General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages

The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.

Teaching and assessment

Most modules consist of a mix of lectures, seminars, practical work, computer sessions and private study. The workstations in our computer suites are equipped with current industry-standard software.

All modules contain design and project work, and are continuously assessed. The specialist project at Stage 3 is assessed by a written report, poster, a critique and, of course, the outcome of the project itself. Both Stage 2 and 3 marks count towards your degree result.

The industrial placement year is assessed by a written report, poster, and industrial assessment that together count as 10% of your overall degree result.

The year abroad is assessed on a pass or fail basis.

Our students have 24-hour access to our extensive air-conditioned computer suites and are able to take advantage of a dedicated production studio, with green-screen, VR suite and makerspace.

Contact hours

For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Methods of assessment will vary according to subject specialism and individual modules.  Please refer to the individual module details under Course Structure.

Programme aims

The course aims to:

  • provide a multidisciplinary education for students who seek professional careers in the field of digital design
  • produce graduates who have an informed, critical and creative approach to understanding digital design and its applications in contemporary society
  • prepare students to meet the challenges of a broad and rapidly changing field while providing them with a wide choice of careers
  • provide proper academic guidance and welfare support for all students
  • create an atmosphere of co-operation and partnership between staff and students, and offer the students an environment where they can develop their potential

Learning outcomes

Knowledge and understanding

You gain knowledge and understanding of:

  • the audio, visual and verbal conventions through which sounds, images and words take meaning
  • fundamental concepts of IT and software engineering
  • the creative processes involved in visual design
  • the contextual, historical and conceptual dimensions of the discipline
  • audio, video and film technology, including digital television and DVD
  • the multimedia authoring process
  • fundamentals of 3D modelling and animation
  • key production processes and professional practices relevant to the multimedia industry
  • the legal, ethical and regulatory frameworks which affect the development of multimedia applications
  • the role of technology in terms of multimedia production, access and use.

Intellectual skills

You develop the following intellectual skills:

  • examining multimedia applications critically with appropriate reference to their social and cultural contexts and diversity of contemporary society
  • awareness that technologies are rapidly changing and that you should expect to update your knowledge throughout your working life
  • awareness of the objectives, constraints and conditions of a commercial environment, including financial and time constraints
  • designing and developing software-based on an analysis of system requirements
  • researching and integrating information and data from a variety of sources for essays, projects and multimedia applications
  • analysis of a problem and development of a solution based on technical, aesthetic and economic factors
  • consideration and evaluation of your own work in a reflexive manner with reference to academic and professional issues
  • analysis, interpretation and exercising critical judgement in the understanding and evaluation of multimedia applications

Subject-specific skills

You develop the following subject-specific skills:

  • ability to use scripting and programming languages in the implementation of interactive applications
  • ability to demonstrate creative and technical skills in design
  • ability to develop specific proficiencies in utilising a range of multimedia design tools including 3D modelling, video editing, image manipulating and multimedia authoring
  • ability to integrate text, graphics and time-based elements to produce effective design solutions
  • ability to initiate, develop and realise distinctive and creative applications which demonstrate the effective manipulation of digital assets
  • ability to utilise a range of research skills, for example, research into potential audiences and markets, as a production tool
  • ability to prepare technical reports and presentations
  • ability to apply management techniques to the planning, resource allocations and execution of a design project

Transferable skills

You develop the following transferable skills:

  • ability to generate, analyse, present and interpret data
  • use of information and communications technology
  • personal and interpersonal skills, teamworking
  • ability to communicate effectively to a variety of audiences and/or using a variety of methods
  • ability for working in flexible, creative and independent ways and for critical thinking, reasoning and reflection 
  • ability to organise and manage time and resources within an individual project and a group project.

Teaching Excellence Framework

All University of Kent courses are regulated by the Office for Students.

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

Please see the University of Kent's Statement of Findings for more information.

TEF Gold logo

Independent rankings

Art and Design at Kent was ranked 7th for graduate prospects and 16th overall in The Complete University Guide 2021.

Careers

Graduate destinations

Digital Design prepares you for careers in areas such as: 

  • 3D production and animation
  • digital marketing
  • user experience design
  • web design and development.

Help finding a job

Employers are always keen to employ graduates with knowledge of the work environment and some students receive job offers from their placement company.

The University also has an award-winning Careers and Employability Service which can give you advice on how to:

  • apply for jobs
  • write a good CV
  • perform well in interviews.

Career-enhancing skills

Studying on this degree not only equips you with an in-depth understanding of some of the most exciting technologies of the 21st century, it also helps you to develop useful workplace skills such as:

  • planning and organisation
  • leadership
  • effective communication. 

You can gain extra skills by signing up for one of our Kent Extra activities, such as learning a language or volunteering.

Apply for this course

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can choose to apply through UCAS or directly on our website.

Find out more about how to apply

All applicants

Apply through UCAS

International applicants

Apply now to Kent

Contact us

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United Kingdom/EU enquiries

Enquire online for full-time study

T: +44 (0)1227 768896

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International student enquiries

Enquire online

T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk

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