Undergraduate BA (Hons)
Media
Explore media in all mediums and lead discussions about how the media shapes our world today.
Explore media in all mediums and lead discussions about how the media shapes our world today.
As the role of media expands, the world shrinks. Interconnectedness is more important than ever.
On our BA Media course, you combine digital content production with the study of how media in a variety of industries shape our world – from online content and social media, to movies, television and streaming, plus the world of promotion and advertising, popular music, and the gaming industry. Our wide range of modules means you develop many analytical and practical skills. With access to our industry-standard resources, you can create media work of your own - including video and moving image productions, podcasts, and promotional and advertising projects. You also have the option to choose modules outside of your degree to match your interests.
You're taught by practitioners and researchers who move the field forward through their publications and creative work. Through their active involvement across a range of media, our academics keep you in touch with a rapidly changing and expanding industry. This course is also available with a year of working or studying abroad. It's also possible to spend a year working in industry in the UK.
From social media to celebrity culture, podcasting to promotional media and medium to message, you can customise you degree to explore your passions.
You can use our equipment and facilities for your own projects outside of your university work - what you create, is up to you.
Discover how Media graduate Seun Odubade enjoyed studying at Kent and how the support he received and skills he gained helped kick-start his career.
Meet industry professionals and make key contacts in organisations such as the BBC and The Guardian at careers events, seminars and conferences.
Outstanding resources include a production hub, cameras and sound recording equipment, video and editing stations and access to Adobe Creative Cloud.
Our typical offer levels are listed below and include indicative contextual offers. If you hold alternative qualifications just get in touch and we'll be glad to discuss these with you.
BBB
DMM
120 tariff points - typically H5 H6 H6 or equivalent.
Pass the University of Kent International Foundation Programme.
The University will consider applicants holding T level qualifications in subjects closely aligned to the course.
Obtain Access to Higher Education Diploma with 45 credits at Level 3 with 24 credits at Distinction and 21 credits at Merit.
The following modules are what students typically study, but this may change year to year in response to new developments and innovations.
In your first year, you cover media and meaning, media identity and diversity, media power and/or making media (i.e. a practical introduction to media content creation). This gives you a solid grounding in the subject and introduces you to some of the most pressing issues in contemporary media culture and the creative industries.
Have you ever wanted to better understand film as a media form and learn how to make your own? Film and Media Practice 1 draws on concepts in film and media studies to introduce you to moving image production and the principles of audiovisual language.
You’ll learn technical skills in pre-production, production and post-production along with skills applicable to both narrative and experimental screen production. Through a combination of lectures, screenings, creative and technical workshops, and peer reviews of work in progress, this module encourages experimentation, critical reflection, independent thought, and dialogue between theory and practice.
Effective group work is integral to your success in this module. Practical work is designed to trigger both conceptual and creative thinking, and to encourage you to consider audience responses to audiovisual language, making rapid progress in your ability as a filmmaker.
What are the creative and cultural industries? Why are they important and what do they do? How are they funded? How do they generate and develop creative ideas and projects?
By examining real-world examples and case studies, you’ll develop your knowledge of the creative and cultural industries and how they continue to evolve in today’s digital world. You’ll explore current debates and practices within these industries by reflecting on media theory and consider how they communicate effectively.
You’ll assess and analyse current industry trends and working methods in terms of their effectiveness and how they are informed by research and theory, which will develop your critical and reflective skills. Developing your own mini-projects in response to professional briefs will allow you to begin building a creative portfolio, showcasing your knowledge and practical skills needed to work in modern creative and cultural industries.
How do the growing public relations, marketing and advertising industries influence today’s media landscape? What is the relationship between new media technology, consumer culture and promotional practices in our everyday lives?
With a focus on critical analysis, creative practice and strategic thinking, you’ll develop a solid understanding of promotional media, examining its development in both historical and contemporary contexts. You’ll evaluate current forms of promotional media and critically discuss the economic, sociological and political impact of promotional activity.
Alongside theoretical reflection and critical analysis, you’ll also build audiovisual and digital content creation skills, using your knowledge about promotional media to develop your own strategic, innovative and ethical promotional practice. Promotional media is a rapidly expanding industry, relevant to a wide range of sectors. With these expanding industries comes expanding opportunities for you as a graduate with a firm grasp of how the industry works.
How do media representations construct, reflect or navigate identity? What are the social and political consequences of this mediation? This introductory module enables you to examine the concept of 'identity' and ‘politics’ through the prism of cultural capital and media presentation.
You will be introduced to key concepts and theories surrounding issues of gender, class, race, ethnicity, sexuality, political identity, sports identity, and diversity. These topics are considered through a series of case studies that may include theories of media stereotypes, high and low culture, consumption society, identity politics, cultural production, subculture and style, and media pluralism.
By the end of the module, you will be able to confidently examine the role that media processes play in constructing identity, diversity, community, inclusion and exclusion.
How do different forms of media help create and communicate meaning? This module will introduce you to a range of important media across history, ranging from traditional forms such as print, film and television, to newer forms such as the internet and user-generated content. You'll consider how the medium itself shapes the meaning of media, and how we can work within or around this relationship to create meaningful and impactful media content.
You’ll explore how media has worked as a process of transmission, shaping what stories have been told over time. You’ll also develop your understanding of everyday experiences of media as a consumer, audience member and user. By the end of the module, you’ll have the ability to critically analyse different media texts, culture and systems. This makes you a better critic of media, as well as a better creator when making your own content.
Building on the specific skills of image production gained in Film & Media Practice #1, this module will introduce you to other kinds of digital content creation. Media content producers work with different mediums and in a variety of communication formats and through this module, you will expand your practice-based and technical skills in order for you to produce diverse narrative-based and/or non-fiction creative outputs.
Such content may include documentary or factual-based entertainment; podcasting; other forms of audio-visual formats including AV essays. The dialogue between media theory and practice will be encouraged and sustained through a combination of lectures, workshops and formative feedback opportunities to support your development as an independent digital content creator.
The second year of your degree builds on the first. You take a module on media ethics and choose from a huge range of modules, covering everything from podcasting, gender and digital culture, social media, digital storytelling, to photography and arts criticism, screenwriting and curating. You can also study modules from other subjects, such as film, drama and theatre, art history, literature, history, philosophy, politics and sociology.
The proliferation of mobile devices has transformed how moving images are generated and experienced. The ease with which we can now create and share images, audio and video has had a huge impact on how stories are told and films are made.
You’ll explore some of the many new forms of moving image content creation and narrative practices that have appeared as a result of this technological and cultural change, and engage with them critically and creatively. You’ll learn to master advanced video production techniques such as camerawork, lighting, editing, and sound. You’ll also produce work that engages with new narrative forms, with a particular focus on producing content for the web, such as non-linear short filmmaking, social media-based storytelling, and audiovisual essays.
Your mastery of different mediums and methods of media production gives you the agile toolset you need to thrive in the industry and make your voice heard - where that is, is up to you.
Have you got what it takes to write a film? This module offers you an introduction to the concepts, terms, and skills involved in writing screenplays and to the craft of screenwriting. Screenwriting is a unique form of writing with very different concerns from novels, theatre and radio. Although the screenplay is a vital component of a film’s success, it tends to be neglected as an art form in of itself.
In this module, you’ll explore the conventions of dramatic structure, and examine new narrative forms and short film variations. We’ll encourage you to think critically about screenwriting and you’ll have the opportunity to write your own screenplay.
We’ll take you through the writing process using a series of creative exercises, from preparation and initial concept to the final draft of a script. By the end of the module, you’ll have gained practical knowledge and have started to develop your own creative voice - and of course, a screenplay of your own.
Developments in online streaming, film festivals and technical innovation have seen an unprecedented expansion in documentary filmmaking. Through practical exercises and analysis of film texts, this module will introduce you to the essential components of non-fiction filmmaking.
You’ll take part in practical projects and also learn through lectures and screenings, which draw on a range of film texts and look at examples from the history of non-fiction film such as early cinema, direct cinema, cinema verité, and the film essay. The exercises provide opportunities for you to develop your creative practice, including the development of a treatment/proposal leading to the production of a final film project.
By the end of the module, you’ll understand how theory and critical analysis can develop your understanding of – and practical skills in – documentary filmmaking.
“A good costume, like a good symbol, should conceal as much as it reveals”. We will explore this quote from Aby Warburg through an interdisciplinary approach to the study of costume and fashion – the art that can be worn – to explore its roles in drama, film and the visual arts.
The social values encoded by clothes, their relation to class or sexual identity, will be discussed, along with how these assumptions inform the use of costume in adaptations or stagings of texts, or how they colour our view of a character, or of a director’s interpretation (for example, using deliberate anachronism).
The role of clothing and costume in the history of art will be analysed from artists’ representation of clothes, contemporary or otherwise, to their involvement in fashion design, giving you both a broad overview and deeper understanding of fashion within the arts.
How can cinemas, galleries, theatres and museums become more accessible to visitors with impairments? How is disability understood and represented in contemporary culture?
By visiting and engaging with a range of arts institutions you will identify both barriers to inclusion and how they can be removed. You will critically assess the way in which institutions respond to their context, including relevant anti-discrimination law and the history of disability. You will conduct an access audit and review of a venue, gaining valuable training for anyone looking to work as an access officer in an arts, education or heritage context, or who wants to run events that are as accessible as possible.
Beyond this, you’ll be able to apply knowledge of accessibility and the history of disability rights and legislation to a range of work in the arts and heritage, education, community or charity sectors.
How does art impact us the way that it does? And how do interdisciplinary researchers use the impact of art to improve people’s lives?
You will explore these questions through investigating theoretical ideas and research on the ways art is created, perceived, and applied. By studying empirical research on visual arts (painting, architecture, popular art), performing arts (dance and theatre), music, and film, you will gain knowledge about aesthetic perception, emotion and meaning in art, creativity, social and cultural influences on art, and the practices and ramifications of arts-sciences research.
By exploring a subfield of the arts and sciences of your choice, you’ll develop interdisciplinary literacy that has a wide range of applications beyond the module while also being able to follow your passions and carve out a niche. The primary focus will be on Western art forms, though other world art traditions and aesthetics will also be discussed.
Do you want to explore diverse schools, techniques, and methods of cinematography, from classical to contemporary approaches?
Through a blend of theoretical studies and practical exercises and assessments, you will analyse the role of cinematography in shaping narrative, mood, and audience perception. Hands-on experiences allow you to apply learned concepts while honing your technical skills behind the camera. From framing and lighting to camera movement and frame composition, you will gain a comprehensive understanding of the visual language of film and cinema.
You will emerge with a refined ability to craft compelling visual narratives and a deeper understanding of the integral role of cinematography in filmmaking.
Cinema has typically been regarded as a visual phenomenon – films, it is often said, are essentially moving pictures. Sound has, nevertheless, played an important role from the beginnings of cinema, a fact which has been acknowledged in the detailed historical, theoretical, and critical work on film music, and film sound more generally, produced over the past quarter-century.
Sound, Music, and Cinema will provide an overview of this field of research and provide you with a clearer understanding of, and greater sensitivity to, the soundtrack. You will be given an introductory framework for understanding sound, which may include topics such as the relationship between music and other aspects of film sound (speech, ambient sound, sound effects), as well as the nature of the relationship between sound and image.
Subsequent sessions will consider topics such as: the evolution of sound technology and its impact on the aural aesthetics of film; the use of classical and popular music in film scores; the emergence of the ‘sound designer’ in contemporary cinema; and the distinctive and innovative use of sound and music by a range of cinematic 'sound stylists'.
Podcasting is a digital media form that is increasing its audience reach and size year on year. Often unbound to traditional norms of journalistic impartiality, many podcast presenters provide personal perspectives, allowing these media makers a marked degree of creative and intellectual agency.
You will employ both theory and practice-based learning to examine the podcasting format and consider how podcasts are developed; the editorial and ethical issues at stake; and how audiences are acquired and expanded. You will have the opportunity to critically assess contemporary practitioners, companies, and the platforms used for the dissemination of podcasts. Having an understanding of podcasting from all angles gives you an extra edge with employers, and is an incredibly useful tool to break into an exciting and expanding industry.
The video games industry is the biggest entertainment industry in the world, with Rockstar Games’ Grand Theft Auto V the most successful entertainment product of all time. But how well do we understand that industry? Why do so many people play games, and what effect has video gaming had on our lives?
You will explore the history, technological development, and social issues surrounding video gaming. We will cover the technological and industrial advances in game design over the past 50 years, as well as how video games have been presented in contemporary marketing and modern media.
This will likely be your first exploration into the field of game studies (including game theory), and how it can help us understand different game genres, game mechanics, and game content. Across the module, you will learn about intersecting questions of narrative, interactivity, space, play, players, and representation. This is your chance to level-up your skillset and make rapid progress in an expanding and exciting industry.
The final year of your degree allows you to deepen your knowledge and explore your creativity. You take a module on media industry and innovation, choose from a wide range of modules and have the chance to complete an independent project, this could be a dissertation or a piece of media you have created. You will also have the chance to take an internship as part of your modules and be assessed on your work in industry as part of your degree.
When you work in the creative industries, a lot of your time revolves around the development of novel creative practices in an independent manner. This module gives you the opportunity to develop your own independent project which introduces an innovation in an established area of media practice.
You'll deepen your expertise in a specific area of the media industry by critically examining the state of the art in your chosen area. You'll identify a 'gap' in current media practice which you then address through your own innovative work.
The relevant areas of media practice will change yearly, depending on the specialism of the module convenor, but may include audio production (e.g. podcasts); audio-visual production (e.g. short films or video essays); creative and critical writing (e.g. blogging, journalism, scriptwriting); and promotional media (e.g. social media campaigns). This module focuses on developing your career skills, including designing, delivering, presenting, pitching and critically reflecting on a creative project.
Keen to gain practical experience in a professional industry setting? Thinking about how to start building professional networks beyond university? Interested in using self-reflection in practical ways towards building your future career? Then this module is the right choice for you.
As your first step towards your future career, you’ll engage in a placement/internship that will be relevant to your subject of study or ambitions. In addition to your placement, you will learn about employability in the creative arts industries and enhance your commercial awareness of what is needed to launch a career in this area.
You will be supported in learning how to approach prospective employers, tailor CVs, evaluate job descriptions, and promote yourself in a professional context, preparing you for life after university. You will also explore the value of your work placement experience through reflection and critical analysis.
Why are so many films and television programmes adapted from other sources? Why do such adaptations frequently evoke powerful responses from viewers and critics? What role does screenwriting play in the adaptation process?
You will consider these questions as you explore the popularity of adaptations within popular culture. The module will provide the close study of screen adaptations taken from a variety of media which may include theatre, classic novels, short stories and comics. In doing so, you will engage with key topics from adaptation studies, considering the connections and differences between distinct media, focusing on key features such as the manipulation of time and space, characterisation, point of view, style, voice, interpretation and /or evaluation.
You will be encouraged to consider adaptation within an industrial context and the creative and practical implications of adapting works for the screen. You’ll have the opportunity to develop your own creative interests within adaptation studies in conjunction with a deeper understanding of the key theoretical concepts underpinning the discipline.
The digital age brought significant changes to the practice of film criticism. What are the challenges that critics face today, and how has in transformed over the years?
By exploring the history of this practice and reflecting on its present reality, you will apply your understanding of historical approaches to your own reviewing practice and learn how to pitch your reviews to different publications. You’ll get hands-on, regularly writing reviews and offering feedback on those of your peers. This will equip you to develop a constant flow of production, regularly revising your writing according to the learning you acquire every week.
You will critically reflect on your own practice, learn how to be constructive and collegiate, and develop skills such as time management, problem solving, and finding your own critical voice.
Why do audiences flock to certain films? How do you raise awareness of a particular film and encourage them to see it? What kind of strategies are best suited to promoting different types of film? These are the kind of questions faced by people working in film marketing and distribution – key figures in the industry and just as important as the content producers (filmmakers, actors) whose work they promote.
You will learn how marketing is used to mitigate risk and maximise revenue; what forms and formats film publicity takes and the purpose they serve; how distributors purchase rights and assemble lists; how distributors and marketers position individual films to certain target audiences and territories; how film audiences select which films to view; how cinematic exhibition fits within multi-platform distribution strategies and the rise of ‘non-traditional’ distribution portals (e.g. Netflix and Amazon).
You will also learn how to market a film and gain hands-on, practical experience of creating your own marketing materials, this gives you a greater understanding of the whole process of marketing and distribution, a key skill when breaking into the industry.
Factual entertainment - one of the most widely consumed formats of television, film, podcast and other media - delivers non-fiction or unscripted scenarios in accessible, popular forms.
This is your opportunity to plan and produce an exemplary creative work. You’ll also gain an overview of the genre’s development and its links to documentary filmmaking through several case studies.
Each week’s topic will focus either on an aspect of production or in-depth discussion of a specific sub-genre of factual entertainment, which may include true-crime, reality TV, talent shows, lifestyle series or science and nature documentaries. Through this exploration, you’ll enhance your ability to critically reflect on debates over ethics, objectivity, the media maker’s role and/or audience manipulation.
Through exercises and presentation of ideas, you will engage with key practical considerations of making factual entertainment, which may include proposal-writing and pitching, using found/archival footage, collaborating with production companies, and analysing the implications (e.g. political, ethical) of their production decisions.
What are you a fan of? And how do you express your fandom? Today, thanks to online communities and corporate feedback systems, the fan has more power than ever to welcome, influence, and reject media content. Is the fan today a loyal follower or empowered shaper of the media industry?
You explore these questions, what makes a fan ‘a fan’, and how fandom has changed over the last century. You will look at a range of media industries and their outputs - which may include film, television, animation, comics, and video games - and how those industries and media connect and interact with their audiences. Considering how fans express themselves through different means, you are encouraged to reflect on your own fandom through creative outputs on the module.
You will critically engage with the ‘business’ of fandom, its financial worth to the entertainment industry, including the vast merchandising involved, and the opportunities for fans themselves to make money from their own passion and interests. Using key case studies and examples, you will also critically discuss the transmedia framework behind modern entertainment, exploring, for example, how contemporary franchises reach new audiences and encourage new people to become fans.
Is gender important now? Does it matter how we are represented in the media? How has the depiction of gender and sexuality altered over time?
By examining Western and Global debates around gender and sexuality and how the media represents these, you’ll develop your ability to critically assess and understand cultural power dynamics. Building upon your previous studies and knowledge of the media, you will examine how representation of gender and sexuality has changed and continues to change. Examining a wide range of media case studies, you will consider historical, social, political, and economic contexts that will prepare you for both the current and future media industries. You will assess and analyse the representation of gender and sexuality in the media and how that influences contemporary culture and working practices in the media and creative industries.
Through developing your own proposal based upon your research and interests within gender and sexuality you will design a media project that could be pitched to industry professionals and form a strong part of your own creative portfolio.
What is a star? What is a celebrity? Often used as synonyms, the two terms in fact relate to different types of media constructs. You’ll explore stardom and celebrity as an academic field of study, reviewing the history of the rise of stardom within the Hollywood context and how the establishment of ‘the star’ became an integral part of the industry.
You’ll critically examine the ‘star system’ and its relationship to a range of topics, which may include performance, genre, the representation of gender and gendered bodies, as well as audiences and fan studies. You’ll also trace how the stardom industry became a component within a larger network of celebrity culture.
Often characterised as a more contemporary phenomenon, the notion of ‘celebrity’ incorporates prominent figures in the public eye to whom the extension of fame is not necessarily based on any specific skill, talent or achievement. You’ll explore this context in conjunction with the decline of the dominance of Hollywood stars, as a variety of mediated identities are promoted, consumed and commodified within diverse media landscapes.
You’ll analyse how celebrities can take on many forms, using different media platforms, such as film, television, online streaming and social media. The importance of media technologies within both the study of stars and celebrity culture is stressed throughout the course.
All modules involve live lectures, small group seminars, screenings and occasionally group trips to galleries, museums, libraries and festivals. Methods of assessment vary between modules. The majority of modules are assessed solely by coursework, while others have a mix of coursework and exams.
Typically, students attend two lectures a week of one-and-a-half to two hours in duration, as well as two seminars a week of similar length. In addition, many modules will have screenings, readings, trips and related learning activities.
For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules.
Methods of assessment will vary according to subject specialism and individual modules.
Please refer to the individual module details under Course Structure.
For course aims and learning outcomes please see the course specification.
Seminars are really good opportunities to ask questions about anything you don't really get.
As a Media student at Kent, you'll benefit from creating in tailored facilities, accompanied by a dynamic and supportive arts community, where you work alongside your peers, academics and industry professionals. Everyone you meet from the day you join the course becomes part of your extended network.
As a Media graduate, you’ll have worked on live projects and had the opportunity to go on internships and placements, giving you the experience to realise your ambitions. You'll also have studied media ethics, so when you bring your innovative ideas to workplaces, they're underpinned not just by your creativity but also by wider considerations.
The creative, communication and critical thinking skills you develop at Kent prepare you for a role in media specifically, with opportunities to jump into any form of media you want to make a difference in. But with media constantly expanding and the definition of media always broadening, we also ensure your skills are adaptable.
Your deeper understanding of communication, meaning and messaging are skills that can set you up for an exciting career in any field. This means that you are free to explore your passions and further your ambitions, from education to business, charity to government; you'll have the talent and insight to build the career that you want.
For details of when and how to pay fees and charges, please see our Student Finance Guide.
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
IT Equipment
Students will require regular access to a desktop computer/laptop with an internet connection to use the University of Kent’s online resources and systems. Please see information about the minimum computer requirements for study.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Next steps
If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.
We welcome applications from students all around the world with a wide range of international qualifications.
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