Media

Media Studies - BA (Hons)

Explore how media has shaped us, how it can enrich our lives and how you, through creative practice, can shape the media.

Overview

Communication happens through still and moving images, spoken and written words, music, drawing and animation. In the 21st century the boundaries between these forms have blurred. On this programme, you examine how old and new media are creating meaning today and using our first-class resources to create work of your own.

Why study Media at Kent?

  • Combine contemporary media and culture with content production: How are digital technologies forming identities, shaping politics and affecting audiences? Customise your programme with elective modules ranging from social media and celebrity culture to podcasting and promotional media.
  • Explore fantastic facilities: Our media resources include our subject-specific production hub, cameras and sound recording equipment, dedicated video and sound editing stations, and access to an Adobe Creative Cloud license.
  • Learn from leading experts: Be taught by practitioners and researchers who contribute to contemporary debate through their publications and frequently appear on national news and television.
  • Be part of a professional network: Make connections with external industry professionals, from organisations like the BBC and The Guardian, through regular careers events, symposia, seminars, conferences and exhibitions.
  • Join our community: A creative hub for film, drama, media studies and art history, where you can engage in activities and societies, such as the Student Media Centre, where volunteers produce print, radio and online content.

What you'll study

In your first year, you cover media and meaning, media identity and diversity, media power and/or making media (i.e. a practical introduction to media content creation). This gives you a solid grounding in the subject and introduces you to some of the most pressing issues in contemporary media culture and the creative industries.

The second and final years of your degree build on these foundations. You take a module on media ethics and choose from a huge range of modules, covering everything from podcasting, gender and digital culture, social media, digital storytelling, to photography and arts criticism, screenwriting and curating. You can also study modules from other subjects, such as film, drama and theatre, art history, literature, history, philosophy, politics and sociology.

It is possible to combine this degree with a year of working or studying abroad. For more information, see Media Studies with an Approved Year Abroad. At the end of your course, you could even add a year in Computing, Data Analytics, Journalism or a Language to your degree.

See the modules you'll study

Do you have a passion for Film?

Take the opportunity to study both Film and Media in combination with our joint honours course: BA (Hons) Film and Media Studies

What our students say

"Media Studies allows you to select modules in other areas. The ability to mix and match and, to some extent, to create my own course really appealed to me. You start to discover what you’re good at, what you enjoy and what you don’t, which gives you a better idea of the path to take when you graduate.”

- Enoch Odubade, current Media Studies student

“There are a lot of opportunities in a bunch of different areas: the pastoral support is amazing; the number of societies we have; the facilities on campus; and the people you meet. Before coming to Kent, I hadn’t ever met such a diverse group of people. It has been amazing meeting people from different countries and cultures.”

Zoe Grasby, current Media Studies student

Flexible tariff

Make Kent your firm choice – The Kent Guarantee

We understand that applying for university can be stressful, especially when you are also studying for exams. Choose Kent as your firm choice on UCAS and we will guarantee you a place, even if you narrowly miss your offer (for example, by 1 A Level grade)*.

*exceptions apply. Please note that we are unable to offer The Kent Guarantee to those who have already been given a reduced or contextual offer.

Entry requirements

The University will consider applications from students offering a wide range of qualifications. All applications are assessed on an individual basis but some of our typical requirements are listed below. Students offering qualifications not listed are welcome to contact our Admissions Team for further advice. Please also see our general entry requirements.

  • medal-empty

    A level

    BBB

  • medal-empty Access to HE Diploma

    The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.

  • medal-empty BTEC Nationals

    The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances. A typical offer would be to achieve DMM.

  • medal-empty International Baccalaureate

    30 points overall or 15 points at HL

  • medal-empty International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average.

  • medal-empty T level

    The University will consider applicants holding T level qualifications in subjects closely aligned to the course.

If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.

Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.

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Course structure

Duration: 3 years full-time, 6 years part-time

The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take ‘elective’ modules from other programmes offered by the University in order that you may customise your programme and explore other subject areas of interest to you or that may further enhance your employability.

Fees

The 2022/23 annual tuition fees for this course are:

  • Home full-time £9250
  • EU full-time £15900
  • International full-time £21200
  • Home part-time £4625
  • EU part-time £7950
  • International part-time £10600

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for Year in Industry

Fees for Home undergraduates are £1,385.

Fees for Year Abroad

Fees for Home undergraduates are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status.

Additional costs

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Funding

University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.

Scholarships

General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

Search scholarships

Teaching and assessment

All modules involve live lectures, small group seminars, screenings and occasionally group trips to galleries, museums, libraries and festivals. Methods of assessment vary between modules. The majority of modules are assessed solely by coursework, while others have a mix of coursework and exams.

Typically, students attend two lectures a week of one-and-a-half to two hours in duration, as well as two seminars a week of similar length. In addition, many modules will have screenings, readings, trips and related learning activities.

Contact hours

For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Methods of assessment will vary according to subject specialism and individual modules.  Please refer to the individual module details under Course Structure.

Programme aims

The programme aims to:

  • develop existing and new areas of teaching in response to current research and scholarship within contemporary media arts
  • provide students with a rich understanding of contemporary thought about the media of the visual and performed arts, visual culture and aesthetics
  • encourage and consolidate a distinctive approach to media arts, focusing upon our strengths in film, aesthetics, contemporary art, and practice-based learning
  • enhance students’ awareness of sensitivity to the context in which the arts are produced, disseminated and received in the contemporary world

Learning outcomes

Knowledge and understanding

You will develop knowledge and understanding of:

  • particular media forms and genres, and the way in which they organise understandings, meanings and affects
  • the interconnectedness of texts and contexts, and of the shifting configurations of communicative, cultural and aesthetic practices and systems
  • the historical evolution of particular genres, aesthetic traditions and forms, and of their current characteristics and possible future developments
  • the material conditions of media and cultural consumption, and of the cultural contexts in which people appropriate, use and make sense of media and cultural products
  • the aesthetic and formal qualities at play, and their relation to meanings, in particular cultural forms
  • the student's own creative processes and practice through engagement in one or more production practices
  • narrative processes, generic forms and modes of representation at work in media and cultural texts
  • an understanding of the ways in which specific media and their attendant technologies make possible different kinds of aesthetic effects and forms
  • the ways in which people engage with cultural texts and practices and make meaning from them.

Intellectual skills

You gain the following intellectual abilities:

  • engage critically with major thinkers, debates and intellectual paradigms within the field and put them to productive use
  • understand forms of communication, media and culture as they have emerged historically and appreciate the processes through which they have come into being, with reference to social, cultural and technological change
  • examine forms of communication, media and culture critically with appropriate reference to the social and cultural contexts and diversity of contemporary society
  • analyse closely, interpret and show the exercise of critical judgment in the understanding and, as appropriate, evaluation of these forms of communication, media and culture
  • develop substantive and detailed knowledge and understanding in one or more designated areas of media arts
  • consider and evaluate their own work in a reflective manner, with reference to academic and/or professional issues, debates and conventions.

Subject-specific skills

You gain specific skills in the following:

  • critically appraising some of the widespread common sense understandings and misunderstandings of communications, media and culture, and the debates and disagreements to which these give rise
  • critically evaluating the contested nature of some objects of study within the fields of communication, media, film and cultural studies, and the social and political implications of the judgements which are made
  • showing insight into the range of attitudes and values arising from the complexity and diversity of contemporary communications, media, culture and society, and the capability to consider and respond to these
  • drawing upon and bringing together ideas from different sources of knowledge and from different academic disciplines
  • carrying out various forms of research for essays, projects, creative productions or dissertations involving sustained independent enquiry
  • formulating appropriate research questions and employing appropriate methods and resources for exploring those questions
  • evaluating and drawing upon the range of sources and the conceptual frameworks appropriate to research in the chosen area
  • exploring matters that may be new and emerging, drawing upon a variety of personal skills and upon a variety of academic and non-academic sources.

Transferable skills

You gain transferable skills in the following:

  • working in flexible, creative and independent ways, showing self-discipline, self-direction and reflection
  • gathering, organising and deploying ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms
  • retrieving and generating information, and evaluating sources, in carrying out independent research
  • organising and managing supervised, self-directed projects
  • communicating effectively in interpersonal settings, in writing and other media where appropriate
  • working productively in a group or team, showing abilities at different times to listen, contribute and lead effectively
  • delivering work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach
  • putting to use a range of information communication technology (ICT) skills from basic competences such as data analysis and word-processing to more complex skills using web-based technology or multimedia, and developing, as appropriate, specific proficiencies in utilising a range of media technologies.

Independent rankings

Communications and Media Studies at Kent scored 91% overall and was ranked 2nd for graduate prospects in The Complete University Guide 2022.

Careers

Graduate destinations

Media Studies graduates have the same wide-ranging career opportunities as other graduates in the Faculty of Humanities. These include:

  • teaching
  • local and central government
  • business
  • the NGO sector.

Our graduates also have skills and experience relevant to careers in the creative industries and media journalism, galleries and museums, heritage and tourism, and marketing and advertising.

Help finding a job

Kent School of Arts has an excellent reputation and many links to professional practices. This network is very useful to students when looking for work.

The University also has a friendly Careers and Employability Service for advice on how to:

  • apply for jobs
  • write a good CV
  • perform well in interviews.

Career-enhancing skills

As well as gaining skills and knowledge in your subject area, you also learn the key transferable skills that are essential for all graduates. These include the ability to:

  • think critically
  • communicate your ideas and opinions
  • work independently.

You can also gain extra skills by signing up for one of our Kent Extra activities, such as learning a language or volunteering.

Apply for this course

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can choose to apply through UCAS or directly on our website.

Find out more about how to apply

All applicants

Apply through UCAS

International applicants

Apply now to Kent

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International student enquiries

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T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk

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