This introductory module examines the concept of 'identity' and ‘diversity’ through the prism of cultural capital and media presentation. Students will be introduced to key concepts and theories surrounding issues of gender, class, race, ethnicity, sexuality, political identity, sports identity, and diversity. These topics are considered through a series of case studies that may include theories of media stereotypes, high and low culture, consumption society, identity politics, cultural production, subculture and style, and media pluralism. Students will be asked to consider the role that media processes play in constructing identity, diversity, and community, inclusion and exclusion.
Total contact hours: 33
Private study hours: 267
Total study hours: 300
Main assessment methods
Essay (2000 words or equivalent) (40%)
Digital Portfolio (60%)
13.2 Reassessment methods
Reassessment Instrument: like for like.
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html.
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate basic knowledge about the relationship between culture, identity and diversity, how this relationship is contingent on historical context, and transformed in the current world;
2 Demonstrate basic knowledge about key concepts and theories surrounding issues of gender, class, race, ethnicity, sexuality, consumer, political identity and diversity.
3 Demonstrate basic knowledge about theories of high and low culture, sub-cultural theories, media representations and stereotype, sub-cultures, consumer choice, identity politics and cultural production.
4 Demonstrate basic understanding of role that media processes play in constructing identity, diversity, community, inclusion and exclusion
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Engage in meaningful debate about issues and practices within their degree area;
2 Demonstrate understanding of key concepts within relevant academic literature;
3 Demonstrate research skills, including the ability to assess the merits of, and make critical judgments in relation to, academic and non-academic sources of information;
4 Demonstrate written communication skills;
5 Demonstrate an ability to prepare and deliver cohesive and convincing arguments in writing and in verbal presentation;
6 Act on feedback received from both academic staff and peers.
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