Media, Industry and Innovation - MSTU6001

Location Term Level Credits (ECTS) Current Convenor 2019-20
Canterbury Spring
View Timetable
6 30 (15)


Media and Meaning, and Media Ethics





This module gives students the opportunity to bring prior learning surrounding the media industry into a focused context, whilst enabling critical thinking around contemporary and future innovations in the field. Students will engage in either a work-based situation, or through a social impact project;with a theoretical innovation; or a personal practice project. This engagement may be in any area of media such as:
- Digital technology
- Marketing
- Policy
- Online content creation
- Issues of representation
- Film and television production
- Activism
- Citizen journalism
Should students choose the industry engagement option, the student will be responsible for either finding the work-based situation or developing their project, advice and support from the School and CES will be available. This engagement with industry and innovation will build upon the student's personal interests in the media industry and will be relevant to the career they expect to pursue upon graduation. The total of 300 hours will be divided as required for purposes of preparation, engagement in industry or with their personal project and reflection/completion of required assessment. Students will come together with a dedicated member of staff in seminars on a weekly basis to discuss challenges, experiences, and progress.


This module appears in:

Contact hours

Total contact hours: 120
Private study hours: 180
Total study hours: 300

Method of assessment

Seminar Presentation (20%)
Essay (2500 words) (40%)
Digital Portfolio (40%)

Indicative reading

Barrett, E and Bolt, B (ed.) (2010) Practice as Research: Approaches to Creative Art Enquiry, I.B. Taurus.

Helyer, R (2015) The Work-Based Learning Student Handbook, Palgrave.

Hope, Sophie; Figiel, Joanna (2012) Intern Culture: A Literature Review of Internship Report, Guidelines and Toolkits from 2009-2011, Artquest.

Howard, K and Sharp, J et al (2002) The Management of a Learner Gower, Aldershot.

Smith, H and Dean, T (ed.) (2009) Practice-led Research, Research-led Practice in the Creative Arts, Edinburgh University Press.

Learning outcomes

On successfully completing the module students will be able to:

- Apply high level research and analytical skills to the study of an aspect of the media industry.
- Demonstrate systematic understanding of a range of key theoretical and practical issues currently faced by the media industry in the UK and internationally.
- Demonstrate insight into the opportunities for employment within the media industry, including an understanding of the role of self-employment and the challenges working in this industry poses.
- Demonstrate practical knowledge, skills and experiences needed to be employable in the media industry.
- Contextualise, record, and critically evaluate media industry practices and processes.

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