Media, Industry and Innovation - MSTU6001

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Spring Term 6 30 (15) Alzbeta Bartonickova checkmark-circle


In this module, students develop an independent project which introduces an innovation in an established area of media practice. The module provides students with an opportunity to deepen their expertise in a specific area of the media industry. By critically examining the state of the art in their chosen area, students identify a 'gap' in current media practice, which they address through their own innovative work. The module builds on existing areas of media practice introduced elsewhere on the programme. The relevant areas of media practice will change yearly, depending on the specialism of the module convenor, but may include audio production (e.g. podcasts); audio-visual production (e.g. short films or video essays); creative and critical writing (e.g. blogging, journalism, scriptwriting); and promotional media (e.g. social media campaigns). This module focuses on developing careers skills, including designing, delivering, presenting, pitching and critically reflecting on a creative project.


Contact hours

Total contact hours: 12
Private study hours: 288
Total study hours: 300

Method of assessment

Main assessment methods

Seminar Presentation (20%)
Essay (2,000 words) (30%)
Digital Portfolio (50%)

Reassessment methods

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages:

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

81 Apply high level research and analytical skills to the study of an aspect of the media industry.
2 Demonstrate systematic understanding of a range of key theoretical and practical issues currently faced by the media industry in the UK and internationally.
3 Demonstrate insight into the opportunities and challenges for employment within the media industry..
4 Demonstrate practical knowledge, skills and experiences needed to be employable in the media industry.
5 Contextualise, record, and critically evaluate media industry practices and processes.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1 Demonstrate the ability of initiative, planning, autonomy and time-management in identifying opportunities for personal and professional development.
2 Present themselves and their ideas effectively in applications for employment, funding, etc.
3 Demonstrate high levels of competence in data collection, research, communication, compiling of reports, information management, promotion and design.
4 Communicate effectively, to a professional standard, using coherent arguments and propositions in a variety of media, verbally and in writing.
5 Develop a substantial degree of critical and self-reflexive awareness by reflecting on their own learning and personal development in a strategic, analytical and autonomous way.


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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