Media, Industry and Innovation - MSTU6001

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2021 to 2022
Spring Term 6 30 (15) Kaitlyn Regehr checkmark-circle


This independent-project module gives students the opportunity to bring prior learning surrounding the media industry into a focused context, whilst enabling critical thinking around contemporary and future innovations in the field. Students will engage in a work-based situation, a social impact project, a theoretical innovation or a personal creative practice project. This engagement may be in any area of media studies such as: digital technology, marketing, policy, online content creation, issues of representation, film and television production, activism, citizen journalism.

Should students choose the industry engagement option, the student will be responsible for either finding the work-based situation or developing their project; advice and support from the School and CES will be available. Ensuing projects will combine a theoretical engagement with their chosen topic, as well as a creative exploration of the topic through a combination of an essay and practical media work (appropriate to the specific area of media they have chosen). This engagement with industry and innovation will build upon the student's personal interests in the media industry and will be relevant to the career they expect to pursue upon graduation. As part of this focus, particular emphasis will be placed on developing the skill of designing, developing and pitching media projects to industry figure.


Contact hours

Total contact hours: 12
Private study hours: 288
Total study hours: 300

Method of assessment

Main assessment methods:

Seminar Presentation (20%)
Essay (2,500 words) (40%)
Digital Portfolio (40%)

Reassessment methods:

Indicative reading

Indicative Reading List:

Barrett, E and Bolt, B (ed.) (2010) Practice as Research: Approaches to Creative Art Enquiry, I.B. Taurus.
Helyer, R (2015) The Work-Based Learning Student Handbook, Palgrave.
Hope, Sophie; Figiel, Joanna (2012) Intern Culture: A Literature Review of Internship Report, Guidelines and Toolkits from 2009-2011, Artquest.
Howard, K and Sharp, J et al (2002) The Management of a Learner Gower, Aldershot.
Smith, H and Dean, T (ed.) (2009) Practice-led Research, Research-led Practice in the Creative Arts, Edinburgh University Press.

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1 Apply high level research and analytical skills to the study of an aspect of the media industry.
2 Demonstrate systematic understanding of a range of key theoretical and practical issues currently faced by the media industry in the UK and internationally.
3 Demonstrate insight into the opportunities for employment within the media industry, including an understanding of the role of self-employment and the challenges working in this industry poses.
4 Demonstrate practical knowledge, skills and experiences needed to be employable in the media industry.
5 Contextualise, record, and critically evaluate media industry practices and processes.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1 Demonstrate the ability of initiative, planning, autonomy and time-management in identifying opportunities for personal and professional development.
2 Present themselves and their ideas effectively in applications for employment, funding, etc.
3 Demonstrate high levels of competence in data collection, research, communication, compiling of reports, information management, promotion and design.
4 Communicate effectively, to a professional standard, using coherent arguments and propositions in a variety of media, verbally and in writing.
5 Develop a substantial degree of critical and self-reflexive awareness by reflecting on their own learning and personal development in a strategic, analytical and autonomous way.


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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