Architectural Visualisation - MA

The hunger for the digital visualisation of architecture and urban environments has grown exponentially in both the Architectural and Film Industries. As the need for skilled modellers and animators with an awareness of architectural and cinematic issues increases, this MA in Architectural Visualisation develops your skills to communicate architecture and urbanity for a variety of applications and audiences.

Overview

The MA in Architectural Visualisation is jointly taught by Kent School of Architecture and Planning and the School of Engineering and Digital Arts. Building on the successful Master's programmes in Computer Animation and Digital Visual Effects, this MA enables students to develop at an advanced level the skills, knowledge and understanding of digital simulation and 3D modelling which will equip them to become highly skilled professionals in architectural visualisation.

Drawing influence from both architecture and film, this programme offers a progression route into both industries, highlighting the different requirements needed for each profession while exploring the similarities of these markets. In this programme, the professions of architecture, film and animation fuse together, providing students with the ability and understanding to work in each or all of them.



The MA Architectural Visualisation blog.

About the School of Engineering and Digital Arts

The School of Engineering and Digital Arts successfully combines modern engineering and technology with the exciting new field of digital media. The School was established over 40 years ago and has developed a top-quality teaching and research base, receiving excellent ratings in both research and teaching assessments.

About Kent School of Architecture and Planning

Kent School of Architecture and Planning is a young school that has built an excellent reputation, based on high quality teaching and excellent resources. Architecture at Kent was ranked 12th in the UK in The Times Good University Guide 2019, and 13th in The Complete University Guide 2019.

Entry requirements

A 2.2 or higher honours degree in multimedia, art or design or a related subject. All applicants must present a portfolio.

All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. 

International students

Please see our International Student website for entry requirements by country and other relevant information. Due to visa restrictions, students who require a student visa to study cannot study part-time unless undertaking a distance or blended-learning programme with no on-campus provision.

English language entry requirements

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.

For detailed information see our English language requirements web pages. 

Need help with English?

Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.

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Course structure

Duration: 1 year full-time

Modules

The following modules are indicative of those offered on this programme.This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

Compulsory modules currently include

This module will explore the digital representation of and in the urban environment. Students will use 2D and 3D software to develop the relationship between actual and virtual cities, navigating the past, present and future. Drawing from professional practice in a number of industries, such as architectural visualisation, projection-mapping, heritage, film and games, this work highlights the differing approaches that each profession takes in the digital creative process.

Find out more about ARCH8220

The study of photography is often a complementary element of architectural education. Understanding of the processes of composition, framing and lighting is essential in both disciplines. Through a series of lectures and workshops students will comprehend these concepts, as well as fundamental principles of photographic creation and processing, enabling them to apply these skills and principles to the communication of architectural space and form through photography.

Find out more about ARCH8460

This module will guide students through the skills and procedures needed in a professional architectural visualisation context. The programme of study will compare the available software packages used in industry and will provide students with a hands-on ability to model, texture, light and render architectural visualisations. Through a series of exercises advancing in complexity, by the end of this module successful students will be able to create a portfolio of realistic digital architectural models and images appropriate for a range of target industries and applications.

Find out more about ARCH8490

This module reviews the representation of architecture in film through history, by looking at influential cinematic depictions of the built form. With light being such an important factor in both disciplines, the links between the two industries are explored, analysing films from early German Expressionist cinema through to present-day utopian/dystopian films. Students will investigate how the cinematic depiction of architecture can alter the character of the built environment and the way in which it is portrayed. This module aims to explore the relationship of architecture to lens, and screen to audience. These relationships are then further explored and realised through the production of a film project.

Find out more about ARCH8610

In this module, students will learn the processes and techniques used to composite computer-generated imagery into 'real' still and moving film and video footage within an architectural visualisation context, and visa versa. Through a series of lectures and workshops, students develop fundamental skills and a thorough understanding of industry standard software to enable the integration of architecture into site context to a professional standard. Learning techniques, such as compositing, camera tracking, rotoscoping, blending modes and keying, students will produce a portfolio and show reel of architectural imagery using both captured footage and computer-generated modelling.

Find out more about ARCH8620

Compulsory modules currently include

Students develop their communication and research skills to a high professional standard in an academic or industrial setting. Students elect to produce a theoretical, interdisciplinary or practice-based response in a topic related to the field of study. Working with an assigned tutor; students develop a research proposal, incorporating a methodology and schedule for the work. Students are expected to develop their ability to gather and synthesize data, as well as to analyse it in a coherent and convincing manner. In addition, they are expected to situate their own investigation in the broader context of architecture. Interdisciplinary investigations that further inform architectural thinking are encouraged.

Find out more about ARCH8450

Teaching

Teaching and assessment

Modules are taught over three terms, concluding with a Major Project Visualisation, which accounts for one third of the programme. The content of the visualisation is agreed with programme staff and you build a showreel to a professional standard. Each module is assessed by practical assignments. The project work is assessed on the outcome of the project itself.

Programme aims

This programme aims to:

  • enable you to develop advanced level skills, knowledge and understanding of digital simulation and 3D modelling, which will equip you to become a highly skilled professional in architectural visualisation
  • train you in the requirements and skills needed for work in high definition
  • produce professionally-trained architectural visualisers who are highly skilled in using state-of-the-art 3D modelling and visual effects software
  • provide proper academic guidance and welfare support for all students
  • create an atmosphere of co-operation and partnership between staff and students, and offer you an environment where you can develop your potential.

Learning outcomes

Knowledge and understanding

You gain knowledge and understanding of:

  • the computer animation production process and pipeline roles
  • the principles of architectural modelling for visualisation and games
  • the technical terms and methods used in film editing
  • the fundamental concepts of digital video technology
  • current developments in the architectural visualisation industry and related market sectors
  • the relevance of architectural visualisation within the contemporary television and film industries
  • the cultural context of architecture in film.

Intellectual skills

You develop intellectual skills in:

  • the analysis and interpretation of 3D modelling issues.
  • the ability to relate technological options to practical implementation.
  • the ability to identify and solve complex problems and issues in the generation of an architectural visualisation
  • the ability to identify ideas for enhancing a production’s aesthetic quality by the use of complex video effects
  • the ability to demonstrate independence and creative and critical thinking
  • the ability to evaluate creatively evidence to support conclusions.

Subject-specific skills

You gain subject-specific skills in:

  • use of appropriate software tools, techniques and packages to produce and develop complex architectural visualisations
  • the ability to use drawing as a way of planning, visualising and explaining work in a time-based medium
  • the ability to read and make storyboards and animatics at a professional level
  • the ability to apply management techniques to the planning, resource allocation and execution of an architectural visualisation project
  • the ability to prepare reports and presentations relevant to architectural representation and visualisation.

Transferable skills

You gain the following transferable skills:

  • the ability to generate, analyse, present and interpret data
  • use of information and communications technology
  • personal and interpersonal skills, working as a member of a team
  • an ability to communicate effectively, in writing, verbally and through drawings
  • the ability for critical thinking, reasoning and reflection
  • the ability to manage time and resources within an individual and group project
  • the ability to learn independently for the purpose of continuing professional development.

Fees

The 2023/24 annual tuition fees for this course are:

  • Home full-time £9500
  • EU full-time £14500
  • International full-time £19300

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact information@kent.ac.uk.

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Additional costs

General additional costs

Find out more about general additional costs that you may pay when studying at Kent. 

Funding

Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both:

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

Search scholarships

Independent rankings

In the Research Excellence Framework (REF) 2021, 100% of our Architecture, Built Environment and Planning research was classified as ‘world-leading’ or ‘internationally excellent’ for environment. Following the REF 2021, Architecture, Built Environment and Planning at Kent was ranked 6th in the UK in the Times Higher Education.

An impressive 100% of our research-active staff submitted to the REF, with over 90% of our outputs and 88% of our research classified as ‘world-leading’ or ‘internationally excellent'.

Research

Research areas

Digital Media

The Digital Media group is a multidisciplinary group with interests in many areas including social computing (eg, social networking, computer mediated communication), mobile/ubiquitous computing, human-computer interaction and digital arts (eg, computer games, 3D animation, digital film). Our work is applied across a wide range of domains including e-health, cultural heritage and cyber influence/identity.

Current research themes include:

  • interface/interaction design and human-computer interaction
  • cyber behaviour/influence
  • social computing and sociability design
  • natural user interfaces
  • virtual worlds
  • online communities and computer-mediated communication
  • mobile applications
  • digital film-making and post-production.

Careers

We have developed our programmes with a number of industrial organisations, which means that successful students are in a strong position to build a long-term career in this important discipline. You develop the skills and capabilities that employers seek, including problem solving, independent thought, report-writing, time management, leadership skills, team-working and good communication.

Building on Kent’s success as the region’s leading institution for student employability, we offer many opportunities for you to gain worthwhile experience and develop the specific skills and aptitudes that employers value.

Study support

Postgraduate resources

Students on the programmes in Architectural Visualisation, Computer Animation and Digital Visual Effects work in a dedicated, state-of-the-art suite, equipped with leading-edge PC workstations running Alias™ Maya and Foundry Nuke. There is also a photographic studio and a production studio with green screen and motion capture facilities. The School is also equipped with a 3D body scanner – one of only two in the UK.

Support

As a postgraduate student, you are part of a thriving research community and receive support through a wide-ranging programme of individual supervision, specialised research seminars, general skills training programmes, and general departmental colloquia, usually with external speakers. We encourage you to attend and present your work at major conferences, as well as taking part in our internal conference and seminar programmes.

Dynamic publishing culture

Staff publish regularly and widely in journals, conference proceedings and books. Recent contributions include: IEEE Transactions; IET Journals; Electronics Letters; Applied Physics; Computers in Human Behaviour.

Global Skills Award

All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme. The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.  

Apply now

Learn more about the application process or begin your application by clicking on a link below.

You will be able to choose your preferred year of entry once you have started your application. You can also save and return to your application at any time.

Apply for entry to:

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United Kingdom/EU enquiries

MA at Canterbury

Admissions enquiries

T: +44 (0)1227 768896

E: information@kent.ac.uk

Subject enquiries

T: +44 (0)1227 824205

E: ksapadmissions@kent.ac.uk

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International student enquiries

Enquire online

T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk