Careers and Employability Service

What can I do with my degree in Marketing?

Marketing careers

The jobs listed below are a selection of those of most relevance to Marketing students and graduates. Although these careers may be open to graduates in other subjects, a Marketing degree will obviously be useful and some employers may give preference to relevant graduates.

Digital Marketer

Digital marketers are involved in developing marketing and communication strategies across digital media, including social media, online and mobile marketing.
Prospects job profile: Digital Marketer
Bubble jobs: Digital career portal
I want to work in Digital Marketing

Marketing Executive

Marketing executives promote a company or an individual product or brand. This role may include planning campaigns, commissioning market research and communicating with people in all areas of the business, from production to finance, as well as externally.
Prospects job profile: Marketing executive
The Chartered Institute of Marketing: Get into Marketing
I Want to Work In: Marketing

For further information on these careers, see also:

People in some Marketing roles may be self-employed

Thank you to Prospects for the content on these pages.

Visit the Kent Business School webpage


The School’s employability blog also includes information on graduates’ career paths


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Last Updated: 14/02/2021