I want to work in Marketing & Market Research
- Job profile of a sales promotion account executive from the Prospects website
- Job profile of marketing communications from TotalJobs.com
- The Institute of Direct and Digital Marketing www.theidm.com
- I Want to Work In Digital Marketing www.kent.ac.uk/careers/workin/digital-marketing.htm
- The Ultimate Digital Marketing and SEO Glossary www.matthewwoodward.co.uk/jargon-buster
The Chartered Institute of Marketing defines it as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably."
Marketing is concerned with identifying consumer demand relative to a product or service and developing ways in which customers (consumers or other businesses) can purchase these in the optimum amounts to make your company profitable. This involves analysing market research, distribution, design of the product, place (i.e. where to sell it), pricing and promotion – also known as the 4 ‘Ps’. (Monster.co.uk)
This means that the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
Marketing is a broad field, including specialisations such as brand management, marketing communications and digital marketing.
Marketing executives develop marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research.
Most graduates will start their marketing career as a Marketing Executive. Sometimes described as Assistant Brand Managers/Product Managers/Marketing Coordinators, the precise responsibilities of the Marketing Executive vary from company to company and are largely determined by the size of the organisation by which you are employed and the importance of marketing within the company. (Monster.co.uk)
Job profile of a marketing executive from the Prospects website
Job profile of a marketing executive from the TARGET Jobs website
Job profile of a brand manager from TotalJobs.com
Marketing communications (also known as MarCom) includes advertising, direct marketing, branding, packaging, online presence, printed materials, PR activities, sales promotion, sponsorships, trade show appearances and more.
What Is Marketing Communication? www.marsdd.com/mars-library/what-is-marketing-communication-marcom
Also see our digital marketing careers page
Direct marketing involves a direct approach to the consumer, through channels such as directly-addressed communications delivered by post, inserts in newspapers and magazines, catalogues, coupons and flyers.
While these print-based channels are still important, electronic media has not only offered new methods of direct marketing but allowed campaigns to be monitored and analysed much more closely and accurately. This approach to direct marketing is usually referred to as digital marketing.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc www.sas.com/en_sg/insights/marketing/digital-marketing.html
Digital marketing is a rapidly expanding area, as it enables products, services and events to be promoted to a closely targeted audience.
What is market research?
Market research is about listening to people, analysing the information to help organisations make better decisions and reducing the risk. It involves the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied sciences to gain insight or support decision making. (ESOMAR)
Market researchers plan, co-ordinate and manage market research projects, collecting and analysing quantitative and qualitative information and communicating it to clients.
Interviewing millennials in Vegas, creating a bar concept in Berlin or researching ‘fandom’ on social media – the data, research and insights industry is vast and varied (https://young.esomar.org/career)