What can I do with my degree in Marketing?

Skills gained

As well as their subject knowledge, a graduate in Marketing will typically:

• Be able to demonstrate commercial awareness: the understanding of organisations, the external environment in which they operate, how they are managed and the future needs of organisations
• Have skills in critical thinking, analysisand synthesis, including being able to identify assumptions, evaluate statements, detect false logic, identify implicit values, define terms adequately and generalise appropriately
• Be effective at problem-solving and decision-making, using appropriate quantitative and qualitative skills and also be able to create, evaluate and assess options, together with being able to apply ideas and knowledge to a range of situations
• Be effective in communication and be able to work with others
• Have numeracy and quantitative skills including modelling and data analysis, interpretation and extrapolation
• Self-manage their time, behaviour, motivation, initiative and enterprise.
• Have an appetite for reflective, adaptive and collaborative learning.
• Be self-aware, sensitive and open to the diversity of people, cultures, business and management issues
• Haveleadership and project management skills
• Be effective at listening, influencing, negotiating and persuasion
• Be able to research business and management issues
• Be able to address issues at European and international levels.