Careers and Employability Service

What can I do with my degree in Marketing?

Skills gained

As well as their subject knowledge, a graduate in Marketing will typically:

  • Be able to demonstrate commercial awareness: the understanding of organisations, the external environment in which they operate, how they are managed and the future needs of organisations
  • Have skills in critical thinkinganalysisand synthesis, including being able to identify assumptions, evaluate statements, detect false logic, identify implicit values, define terms adequately and generalise appropriately
  • Be effective at problem-solving and decision-making, using appropriate quantitative and qualitative skills and also be able to create, evaluate and assess options, together with being able to apply ideas and knowledge to a range of situations
  • Be effective in communication and be able to work with others
  • Have numeracy and quantitative skills including modelling and data analysis, interpretation and extrapolation
  • Self-manage their time, behaviour, motivation, initiative and enterprise.
  • Have an appetite for reflective, adaptive and collaborative learning.
  • Be self-aware, sensitive and open to the diversity of people, cultures, business and management issues
  • Haveleadership and project management skills
  • Be effective at listening, influencing, negotiating and persuasion
  • Be able to research business and management issues
  • Be able to address issues at European and international levels.
(Based on the Higher Education Academy Employability Profiles page 51)


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Last Updated: 14/02/2021