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Undergraduate BSc (Hons)


Develop the creative and analytical skills to influence people's decisions.
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Clearing 2023

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Course overview

If you’re creative and have great communication skills, then a career in Marketing is for you. 

Accredited by the Chartered Institute of Marketing (CIM), our Marketing course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics.

Alongside marketing topics you’ll also learn essential theory of general business to help you understand the role of a marketer in context.

As a graduate made at Kent Business School, you’ll have the skills to become successful marketer with a head start towards Level 5 CIM qualifications.

Why study Marketing at Kent?

Ambition never stops.

Gain the skills you need to stand out from the pack. Employability is at the heart of everything that we do for you.


Top ranking

Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.

Entrepreneurial mindset.

Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.


Accredited by the Chartered Institute of Marketing (CIM), our degree gives you a head start towards your Level 5 CIM qualifications.  

Everything you need to know about our Marketing course

Entry requirements

The University will consider applications from students offering a wide range of qualifications. Click below to find out more.

Course structure

Learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy.

How you'll study

Our teaching staff bring the subject to life and draw you into the conversation through lectures, seminars, presentations and computer-based simulations.

From KBS graduate to Associate Client Director in just three years.

My advice for all students seeking a graduate job is ‘network’.


Your future

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 

  • The Daily Telegraph
  • Sky
  • Sainsbury’s
  • Tesco
  • Transport for London
  • Yahoo! UK
  • KHL Group
  • Hewlett Packard – HP
UK marketing graduate salaries
Very high
Average base pay (6 salaries)
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A vibrant environment.

See what it's like to study Marketing at Kent with a tour of our Canterbury campus.

Fees and funding

Tuition fees for 2023 entry

The 2023/24 annual tuition fees for this course are:

  • UK
  • International
  • UK
  • International

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.


We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Apply using this short form, we’ll make a decision and get back to you as quickly as possible. Read our FAQs or call our Clearing hotline to speak to one of our friendly Clearing experts.

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Kent focus

Student life

Find out more about life at Kent.

Top 50

Kent ranked top 50 in the The Complete University Guide 2023 and The Times Good University Guide 2023.

Kent Sport

Free membership for undergraduates living on campus in 2023.

Research excellence

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.


An unmissable part of your student experience.

Key information about this course