Marketing - BSc (Hons)

Are you a creative person with bags of ideas and strong communication skills? Do you see yourself working for a business to build a brand and make the right connections to drive success?

Overview

Marketing is much more than just selling and promotion. It’s about sharing a product or service with the right customers. Now more than ever, marketing campaigns must be creative, engaging, and innovative in order to cut through the noise of the digital world.

Studying Marketing at Kent Business School, you’ll develop the essential skills needed to showcase a business, in a number of creative and innovative ways.

Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer, and get you a head start towards your Level 5 CIM qualifications.

Reasons to study Marketing at Kent

What you’ll learn

The Marketing course at Kent teaches you how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You’ll also explore how marketing fits into the wider business context and what role it plays in society.

Alongside your core marketing modules, you’ll have the option to explore important issues including sustainability, diversity in organizations, and the changing international environment in which companies operate.

See the modules you’ll study

"I began to question and analyse what I was learning. I still use these skills every day in my job, asking for raw data to justify media recommendations, challenging specialist team media plans and of course managing client expectations."

Abbie Clark, BSc Marketing graduate

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Entry requirements

The University will consider applications from students offering a wide range of qualifications. All applications are assessed on an individual basis but some of our typical requirements are listed below. Students offering qualifications not listed are welcome to contact our Admissions Team for further advice. Please also see our general entry requirements.

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    A level

    ABB

  • medal-empty GCSE

    Mathematics grade 4 / C and English grade 4 / C.

  • medal-empty Access to HE Diploma

    The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.

  • medal-empty BTEC Nationals

    DDM

  • medal-empty International Baccalaureate

    32 points overall or 16 points at HL including Mathematics 4 at HL or SL

  • medal-empty International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average (plus 50% in LZ013 Maths and Statistics if you do not hold GCSE Maths at 4/C or equivalent).

  • medal-empty T level

    The University will consider applicants holding T level qualifications in subjects closely aligned to the course.

If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.

Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.

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Course structure

Duration: 3 years full-time, 6 years part-time

The course structure provides a sample of the modules currently available for this programme. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘elective’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may  further enhance your employability.

The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:

Fees

The 2023/24 annual tuition fees for this course are:

  • Home full-time £9250
  • EU full-time £13500
  • International full-time £18000
  • Home part-time £4625
  • EU part-time £6750
  • International part-time £9000

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Funding

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

Search scholarships

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

Teaching and assessment

Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.

Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.

Contact hours

Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Programme aims

For programme aims and learning outcomes please see the programme specification below:

BSc Marketing

Careers

Successful KBS Graduates: Graduate destinations

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 

  • Deloitte
  • KPMG
  • PwC
  • Lloyds Bank
  • Sainsbury’s
  • Tesco
  • Transport for London
  • Yahoo! UK
  • Thames Valley Police
  • Heineken.

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set-up their own businesses as well-equipped entrepreneurs.

Kent Business School has an excellent international reputation and good links with businesses locally and globally. Our qualified careers practitioners provide support to all business undergraduate students for up to three years after graduation. In addition, Careers and Employability Service at the University, can also provide advice on how to apply for jobs, write a good CV or perform well in interviews.

Professional recognition

Kent Business School has also joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers.

Apply for Marketing - BSc (Hons)

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.

Find out more about how to apply

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Apply now for part-time study

Marketing - BSc (Hons) - part-time at Canterbury

Contact us

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United Kingdom/EU enquiries

Enquire online for full-time study

Enquire online for part-time study

T: +44 (0)1227 768896

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International student enquiries

Enquire online

T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk

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