Undergraduate BSc (Hons)
Business and Marketing
Develop the creative and analytical skills to influence people's decisions.
If you’re creative and have great communication skills with an interest in business then this course is for you.
A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.
This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.
Gain the skills you need to stand out from the pack. Employability is at the heart of everything that we do for you.
Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.
Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.
Marketing is ranked 12th in the UK for graduate prospects in The Complete University Guide 2024.
Our expert teaching staff appear in the top 2% of researchers worldwide.
ABB
DDM
128 Tariff points from your IB Diploma, Typically H5, H6, H6 or equivalent
Mathematics grade 4 / C and English grade 4 / C.
Pass the University of Kent International Foundation Programme.
The University will consider applicants holding T level qualifications in subjects closely aligned to the course.
Access to HE Diploma with 45 Credits at level 3 with 30 credits at Distinction and 15 credits at Merit
This module listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
For programme aims and learning outcomes please see the programme specification.
My advice for all students seeking a graduate job is ‘network’.
Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including:
The 2024/25 annual tuition fees for this course are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Our ASPIRE labs offer a unique and exciting entrepreneurial education via informal drop in sessions and our Business Start-up journey.
Next steps
If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.
We welcome applications from students all around the world with a wide range of international qualifications.
Student life
Kent ranked top 50 in the The Complete University Guide 2023 and The Times Good University Guide 2023.
Kent Sport
Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.
An unmissable part of your student experience.