Marketing is a fascinating area to study and an integral function of most organisations. Our Marketing degree involves research, strategic planning, brand and consumer analysis, and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy our Marketing degree.
Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff.
Kent Business School (KBS) is a top 30 UK business school for academic teaching, student satisfaction and graduate employment prospects. You are taught by specialist lecturers, as well as by leading experts currently in business.
Our degree programme
In your first year, you study accounting, management, financial reports and statistics for business, and are given a detailed introduction to marketing in a global context.
In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.
Year in industry
Many Marketing students choose to take a year in industry after the second year of the programme. For more details, see Marketing with a Year in Industry.
You don’t have to make a decision before you enrol at Kent but certain conditions apply.
There are a number of student-run Kent Business and Kent Enterprise societies for you to join. These organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.
Alongside your lectures and seminars, you can also interact directly with the business community. Special events and schemes offered in previous years within Kent Business School include:
- workshops and seminars
- business challenges
- enterprise initiatives, including the Business Start-Up Journey
- networking events.
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.
Marketing at Kent was ranked 7th in The Complete University Guide 2019.
In the National Student Survey 2018, over 86% of final-year Marketing students who completed the survey, were satisfied with the overall quality of their course.
For graduate prospects, Business, Management and Marketing at Kent scored 89% in The Guardian University Guide 2019 and 86 out of 100 in The Complete University Guide 2019.
Of Marketing students who graduated from Kent in 2017 and completed a national survey over 93% were in professional work or further study within six months (DLHE).
Teaching Excellence Framework
Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
Please see the University of Kent's Statement of Findings for more information.
The course structure provides a sample of the modules currently available for this programme. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘elective’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.
The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:
|Compulsory modules currently include||Credits|
CB311 - Business Skills & Employability
Topics the module will cover include:
• Orientation to studying at university, time management and learning styles.
• Research and cognitive development (writing essays and reports in higher education, research and referencing, plagiarism, how to make a reasoned argument, literature searches and introduction to critical and analytical thinking).
• The theories underlying personal skill development needed to achieve success at university and in the workplace (i.e. effective communication; working in groups, teamwork, problem solving, creative thinking, conflict management and negotiation).
• Personal Development Planning for Employability (including career search, CV writing, and making sense of employer skills requirements).View full module details
CB312 - Introduction to Management
The module introduces students to theories of management beginning with classical management perspectives through to contemporary management concepts. It will illustrate the continuities and transformations in management thinking throughout the 20th and 21st century. The main topics of study include: Scientific Management; Human Relations Approach; Bureaucracy and Post-Bureaucracy; The Contingency Approach; Culture Management; Leadership; Aesthetic Labour; Extreme Management.View full module details
CB313 - Introduction to Statistics for Business
So much of the world of business is based on quantitative information—sales, stock control, investments, loans, production levels, staffing numbers, share prices, interest rates, quality control, etc. etc. In almost any organisation where you work you must expect to deal with numbers. This module introduces you to the way you can make use of quantitative information through statistical analysis.
Topics may include:
The nature and use of numerical information
• Summarising data
• Graphical representation of data: histograms, pie charts, cumulative frequency curves
• Measures of location and dispersion
• Probability, distributions and expected values
• Sampling and its uses
• The ?2 distribution, questionnaire analysis and contingency tables
• CorrelationView full module details
CB343 - Global Business Environment
The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An indicative list of topics is given below:
2. External environment in a cross-border context
3. Introduction to international trade
4. Introduction to international investment
5. Global finance
6. Technology,Innovation and sustainability
7. Introduction to international entrepreneurship
8. Social responsibility and ecological environment
9. Challenges, risks and change
10. variety of geopolitical country contextsView full module details
CB364 - Business Analysis Tools
An indicative set of topics to be covered within the module are outlined below.
• Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.
• Data Management Facilities: sorting, filtering, data forms, pivot tables.
• What-If Analysis: scenario manager, goal seek, data tables.
• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.
• Advanced Spreadsheet Functionalities: automating tasks and solving simple optimisation business problems.View full module details
CB369 - Financial Accounting, Reporting and Analysis
The module will begin with an introduction to the link between business and accounting in order to show the value to the students of their having some knowledge of accounting. The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.
The module will continue with a brief demonstration of double-entry bookkeeping. Students will not be examined on this, it is merely to put bookkeeping and accounting in context. Following on from this, students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.
The regulatory framework of financial reporting will be considered as will the annual reports and accounts of a variety of organisations. The module will finish will an analysis of financial statements with students shown how to interpret data and make sensible recommendationsView full module details
CB370 - Introduction to Marketing
The module introduces to students the importance of marketing in competitive and dynamic environments.
The key indicative topics of the module are:
• The marketing role and concept
• Auditing the marketing environment as part of the marketing planning process
• Market segmentation, targeting and positioning
• Brand development and management
• Management of the marketing mix
o Product; including new product development and the marketing of services
o Promotion; including digital media, advertising, sales promotion, publicity, PR, personal sales et al.
o Extended marketing mix; including people, physical evidence and process
• Ethical issues in marketingView full module details
EC313 - Microeconomics for Business
This module is designed for students who have not studied Microeconomics for Business before or who have not previously completed a comprehensive introductory course in economics. However, the content is such that it is also appropriate for students with A-level Economics or equivalent, as it focuses on the analysis, tools and knowledge of microeconomics for business.
The module applies economics to business issues and each topic is introduced assuming no previous knowledge of the subject. The lectures and related seminar programme explain the economic principles underlying the analysis of each topic and relate the theory to the real world and business examples. In particular, many examples are taken from the real world to show how economic analysis and models can be used to understand the different parts of business and how policy has been used to intervene in the working of the economy. Workshops are included in the module to apply economic analysis and techniques to business situations.
The module is carefully designed to tell you what topics are covered under each major subject area, to give readings for these subjects, and to provide a list of different types of questions to test and extend your understanding of the material.View full module details
|Compulsory modules currently include||Credits|
CB733 - Business Ethics and Sustainable Management
Business ethics and sustainability are central to contemporary management and thus this module will explore the following topics:
• History, definitions and timeline of society's view on business ethics and sustainability
• Cross-disciplinary approaches to ethics and sustainability
• Role of globalisation, policy and culture
• Ethics and ethical dilemmas
• Change Management, Values, Governance and Leadership
• Sustainable Business Models
• Social Innovation
• Partnerships and collaboration
• Responsible Supply Chain Management
• Environmental Assessment Frameworks and Sustainable Management in practice
• Sustainable Supply Chain Management
• Innovation and creativity
• The role and responses of Corporations, SMEs, Public and not-for-profit organisationsView full module details
CB735 - Branding
This module introduces students to core theories about brand, branding and brand management as well as contemporary issues related to branding and brand management. It is based around understanding what brand, branding, and brand management are and illustrating effective brand management practices through a systematic and strategic branding process. This module will include:
• Introduction to Brand and Branding
• Brand positioning and values
• Brand loyalty and brand equity
• Plan and build brand equity
• Brand performance
• New products and brand extensions
• Manage brand over timeView full module details
CB758 - Marketing Strategy
The module introduces to students the importance of marketing in competitive and dynamic environments.
• Introduction to strategic marketing – corporate vs. marketing strategies
• Identify and assess marketing ethics dilemmas
• Auditing the external and the internal environments
• Marketing information
• Identifying consumer and business segments
• Formulating marketing goals and specific objectives
• Developing a marketing plan for a commercial or a social organization
• Define adequate control and performance indicators to control the marketing planView full module details
CB545 - Marketing Research
This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.
The main topics of study are as follows:
• Introduction to marketing research: Defining and designing marketing research projects
• Understanding data: Secondary data and databases
• Primary data collection techniques.
• Questionnaire design
• Measurement and measurement scales and error.
• Sampling and sample design and error
• Entering and coding data with SPSS
• Data analysis techniques
• Communicating the results of marketing research.View full module details
CB738 - Buyer Behaviour
This module introduces students to core concepts and theories about decision-making, behaviour and consumption, including individual and organisational perspectives. It is based around understanding how purchase and consumption decision is made and the influential factors affect decision-making process and subsequent behaviours. This module will include:
Introduction to Buying behaviour – Buyer, User, and Consumer
Decision Making Theories
Needs, Wants, Motivation and Involvement
Learning Theories and Perception
Attitude Theories and Consumption
Affect, Perceived Risk and Buying Behaviour
Segmentation, Targeting, and Positioning
Organizational Buying BehaviourView full module details
CB744 - Creativity, Innovation and Organisation
The module aims to provide a critical understanding of the challenges of managing creativity and innovation within contemporary organisations. The experience of work and employment, management practices are affected by rapid technological change, intensifying global competition and changing demographic profiles and values of the work force. Contemporary organisations are pressurised to tackle these developments through creativity, innovation and new organisational forms. This module examines the nature, antecedents, processes and consequences of creativity and innovation and their complex links with organisation, while also exploring major social and technological changes relating these to organisational creativity and innovation. Students will be introduced to the main concepts and theories on creativity, innovation and organisation through readings and discussions of the main themes and debates in the field. Case studies will be used to illustrate how these concepts are connected together and how they could impact upon management decision making within contemporary organisations. Students will be encouraged to explore some of the most notable historical and contemporary shifts in media and technology and discover how new organisational forms and methods have been devised to exploit them. They will develop awareness for the cross-fertilisation between disciplines in analyzing the dynamics of creativity, innovation and organisation and their complex relationships.
Indicative topics are:
• Conceptual foundations of creativity, innovation and organisation
• Personality and individual creativity
• Organisational creativity and innovation
• Cognition, knowledge and creativity
• Models and processes of innovation
• Organisational culture and systems for supporting creativity and innovation
• Leadership and entrepreneurship
• Creative organisations across fields/ industries
• Socio-technological change and new forms of organisation.View full module details
CB587 - Digital Marketing Strategy
This module aims to develop a critical understanding of the role of digital marketing in modern organisations. The module considers what digital marketing strategy means looking at a range of examples across business sectors. Core areas are looked at including the technologies which make digital marketing possible, the relationship between digital marketing strategies and the wider organisation, the key issues in the development and implementation of digital marketing strategies and the threats, security and other, posed by digital marketing.
Some topics are:
Enabling technologies for e-commerce: The Digital Marketing Environment, Digital Marketing Strategy; The Internet and the World Wide Web; Mobile platforms; Dot com and multi-channel; Social Media and Web 2.0; Database and data warehouses; Web site design and management; Marketplaces; B2B Digital Marketing; Business Models and Innovation.View full module details
CB676 - Strategy Analysis and Tools
The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.
Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured mannerView full module details
|Compulsory modules currently include||Credits|
CB602 - Digital Marketing Applications
The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.
The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.
The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisationView full module details
CB546 - Marketing Communications
The module will provide students with the tools of marketing communications. Specifically students taking this module will be able to evaluate strengths and weakness of marketing communications channels. Over the course of a term the module will provide students with an understanding of the principles, methods and strategies of marketing communications. The main tools of marketing communications will be discussed as well as their suitability and effectiveness:
Topics may cover:
• The communications process
• Strategy and media planning
• Image, brand management and packaging
• Direct marketing
• Digital and interactive media
• Sales promotion, merchandising and point of sale
• Public relations and corporate identity
• Exhibitions, trade shows, product placement and sponsorship
• Personal sellingView full module details
CB544 - International Marketing
This module will introduce students to the key concepts, theories and issues involved in international marketing. In doing so it will enable students to understand how to identify and evaluate opportunities in international markets and assess the different market entry modes available to companies. In addition students will consider the need to adapt marketing mix elements for different international markets.
The main topics of study are as follows:
• Introduction to international marketing: Definitions, theories, approaches and motives.
• International Marketing Research
• Assessing international markets: The political and economic environment
• Assessing international markets: The Sociocultural environment
• Theories and frameworks for International market evaluation and selection
• Market entry modes: export, intermediate and hierarchical
• International marketing plans and strategy: Segmentation, targeting and positioning
• Designing the global marketing mix: Product, pricing, communication and distribution decisionsView full module details
CB693 - New Product Marketing
This module introduces students to core theories about innovation and new product marketing. It is based around understanding what a new product is and illustrating effective new product marketing practices through a systematic new product marketing process. Indicative topics are:
• New Products Marketing and Innovation
• New Product Strategies
• Models on New Product Development
• Market research and its influence on New Product Development
• Managing the new product development process from idea generation to commercialisation
• The marketing/R&D interfaceView full module details
CB782 - Marketing and Society
The module aims to provide students with a broad perspective of the role of marketing in society. The module will also provide students with the tools to analyse and reflect on their own consumption behaviour in relation to sustainability and broader societal implications. Specifically, students will be able to examine the current trends and challenges facing society, including sustainability, social responsibility, poverty, ethics and other social-economic related issues. Ultimately, the students will be able to develop a deeper appreciation of the role and impact of marketing and business practice on today's society. Sessions in this module will cover concepts such as:
• Concepts, theories and debates about the roles and responsibilities of marketing in society
• Societal and green marketing - definitions and frameworks.
• Pillars of sustainability
• Designing, implementing and evaluating social marketing programmes
• Transformative consumer research
• Subsistence and 'Bottom of the Pyramid' marketing
• Macro- and critical marketing
• Ethical issues emerging in marketingView full module details
CB783 - Services, Technology & Marketing
Many developed economies are dominated by services, and service organisations require a distinctive approach to marketing strategy both in development and execution. The module will demonstrate how a holistic approach to the incorporation of a services perspective is crucial for marketing in general. The module will explore the distinctive characteristics of services and explain how they impact on the marketing approaches used by firms. Sessions in this module will cover concepts such as:
• The nature of services and their importance in creating value for customers
• Developing effective services marketing strategies that create competitive advantage for firms
• The customer decision making processes within service encounters
• The application of marketing mixes to services
• The sharing service economy
• Complaint handling and service recovery
• Service quality models
• Service dominant logic vs goods dominant logic.View full module details
|Optional modules may include||Credits|
CB737 - Marketing Management Project
The aim of the module is to provide students with an opportunity for an in depth independent study of an aspect of marketing management chosen by the student in agreement with the convenor and supervisor. It also aims to develop student's research, writing and communication skills.
The topics covered will include:
• Developing marketing plans and strategies
• Literature search and data collection
• Use and analysis of consumer research and market information
• Preparing and structuring the Marketing Report
• Referencing, Citations and Developing writing skills
• Presentation skillsView full module details
CB746 - Cross-Cultural Management
This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:
• Management and culture
• Different approaches to cross-cultural management
• Cultural-frameworks and its application
• Roles of the global manager
• Global management challengesView full module details
CB751 - Psychology of the Contemporary Workplace
This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:
• Work psychology
• Individual differences and psychometrics
• Best practice personnel selection
• Stress and well-being
• Stereotypes and group behaviour
• Leadership and diversity
• The dark side of personality
• Political behaviour in the workplace
• The psychology of entrepreneurs
• Using work psychology to enhance employabilityView full module details
CB613 - Entrepreneurship
This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:
• Broader application of entrepreneurship
• Co-creation as a new form of generating value in an innovation ecosystem.
• Managing innovation entrepreneurially
• Entrepreneurial opportunity
• Entrepreneurial Motivation
• Entrepreneurial Marketing
• Entrepreneurial Finance – Finance fuels entrepreneurship.View full module details
CB658 - Diversity in Organisations
This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.
The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.
Indicative topics are:
• Origins of diversity and equal opportunity in the workplace context;
• Social and psychological perspectives on workplace diversity;
• The UK and European diversity contexts;
• Business benefits case and social equity case of managing diversity;
• The legal framework for diversity;
• Organisational approaches to diversity;
• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;
• Diversity management in an international contextView full module details
CB678 - Contemporary Management Challenges
This module will explore more advanced management and organizational theory to facilitate students’ examination of contemporary management challenges. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative topic areas may include:
Globalization and anti-globalization
The character of ownership – foreign versus national ownership
Social and environmental sustainability
Corporate social responsibility and corporate criminality
Organizational misbehaviour and resistance
Organizational identity and identity work
Masculinisation and Feminisation of Management
New forms of work such as emotional labour and aesthetic labour
New organizational formsView full module details
CB679 - Corporate and Business Strategy
This module will extend students' knowledge and understanding of strategic management and strategic issues. It will introduce a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies for a recession, global strategies, knowledge-based strategies, firms and industries, strategies where profit is of secondary (or no) importance. The module will also extend students’ theoretical knowledge by presenting contemporary debates and issues in strategic thinking. The module will use a project in which students identify and suggest possible strategic solutions to a strategic issue in a real organisation to develop students’ ability to link theory and practice in real-life situations.View full module details
CB684 - Strategic Human Resource Management
This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.
The main topics of study are as follows:
• The theory of strategic HRM
• Strategic HRM and Business Strategy
• Strategic HRM and Organisational Performance
• Strategic employee involvement and participation
• HRM in the public sector
• HRM in Small and Medium Enterprises
• HRM in the voluntary sector
• Strategic HRM in the international contextView full module details
CB688 - Decision Analysis
Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.View full module details
CB520 - Service Management
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:
• The nature of services and service strategy
• Service development and technology
• Service quality and the service encounter
• Project/Event management and control
• Managing capacity and demand in services
• Managing inventoriesView full module details
Teaching and assessment
We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and computer-based situations. You have approximately 12 hours of class time per week, and regular access to an academic adviser for advice on any matter concerning your studies or your performance on the course.
Assessment is by a mixture of coursework and end-of-module examinations, with the examinations normally counting for up to 70% of the marks for each module.
The programme aims to:
- develop understanding and knowledge of a broad range of organisations, their management and marketing strategies, and the changing international environment in which they operate
- educate to marketing specialist level through a multidisciplinary approach to understanding regional and international markets and customers
- develop the ability to critically apply marketing and management theories in a range of different contexts
- provide an academic preparation for further study/research or a career in marketing and/or management
- meet the requirements for accreditation by the Chartered Institute of Marketing (CIM) on successful completion of the programme
- provide flexibility and a multidisciplinary approach to marketing and management issues through critical insights from the social sciences
- maintain high standards of academic rigour, currency and innovation
- provide a sound academic base from which students may continue to benefit from lifelong learning skills and personal development
- build on the University’s close ties with institutions in Europe and more widely
- support sustainable national and regional economic success.
Knowledge and understanding
You gain knowledge and understanding of:
- organisations, their environments and the management of people, operations, finance, marketing and organisational strategy
- markets, customers and brands
- the concepts, processes and institutions in the production of goods and/or services
- the relevant traditional and contemporary approaches (such as new media) to communicating with customers and other stakeholders in a global environment, to fulfil organisational objectives
- a range of marketing and business research methods/techniques (qualitative and quantitative) to make informed decisions and appropriate marketing strategies to meet stakeholder interests
- relevant forms of IT and their application to and effects on markets and marketing in a global environment to fulfil organisational objectives
- contemporary and pervasive issues, which change over time.
You gain the ability to:
- search, select, organise, develop and synthesise complex material
- critically evaluate arguments and evidence
- analyse and draw reasoned conclusions to structured and unstructured problems
- plan, work and study independently
- apply core numeracy and IT skills to problems.
You gain the ability to:
- identify, formulate and solve business problems using qualitative and quantitative tools
- create, evaluate and assess options in a range of business situations, applying concepts and knowledge
- conduct research into marketing/management issues for project work, using a variety of sources and methodologies
- identify, find, record, organise and manipulate knowledge relevant to the subject.
You gain the ability to:
- identify and use information from various sources to assess ideas
- communicate well, orally and in writing, using a range of media
- be an effective self manager of time, planning and delivering outputs
- work in groups and apply other interpersonal skills
- make good use of numeracy and IT skills.
Our Marketing graduates work in public and private sector management and consultancy, both overseas and in the UK. Some find work in management consultancy companies and media agencies, while others start their own businesses.
Recent graduates have gone on to take up positions in a wide range of organisations, including:
- Lloyds Bank
- Transport for London
- Yahoo! UK
- Thames Valley Police
Help finding a job
Kent Business School has an excellent international reputation and good links with businesses globally. This network is very useful to students when looking for work in industry.
The University also has a friendly Careers and Employability Service, which can give you advice on how to:
- apply for jobs
- write a good CV
- perform well in interviews.
Marketing gives you a solid grounding in core business management concepts, theories and skills, with a particular focus on global business.
To help you appeal to employers, you also learn key transferable skills that are essential for all graduates. These include the ability to:
- think critically
- communicate your ideas and opinions
- manage your time effectively
- work independently or as part of a team
- find imaginative solutions to business challenges.
You can also gain skills by signing up for one of our Kent Extra activities, such as adding much-sought-after analytical skills to your degree via Kent’s Q-Step Centre or learning a language.
Kent Business School has also joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers.
The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice.
It is not possible to offer places to all students who meet this typical offer/minimum requirement.
New GCSE grades
If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.
|Qualification||Typical offer/minimum requirement|
Mathematics grade C
|Access to HE Diploma||
The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis.
If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.
|BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)||
The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances.
34 points overall or 16 points at HL including Mathematics 4 at HL or SL
The University welcomes applications from international students programmes. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.
However, please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.
If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.
Meet our staff in your country
For more advice about applying to Kent, you can meet our staff at a range of international events.
English Language Requirements
Please see our English language entry requirements web page.
Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.
General entry requirements
Please also see our general entry requirements.
The 2019/20 annual tuition fees for this programme are:
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
Your fee status
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
General additional costs
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
The Kent Scholarship for Academic Excellence
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.
The Key Information Set (KIS) data is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme.
Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.
If you have any queries about a particular programme, please contact firstname.lastname@example.org.