Dr Kun Tian

Senior Lecturer in Marketing and Analytics
Dr Kun Tian


Kun is a Senior Lecturer in Marketing at Kent Business School (KBS), the University of Kent. Prior to joining KBS, he held positions at University of East Anglia. He was a fellow member of Centre for Competition Policy, University of East Anglia, and an associate member of Centre for Price and Inflation at Cardiff Business School, Cardiff University. Kun is a HEA fellow.
Kun has received funding from the Ministry of Education China, China Social Science Fund, and Norwich Business School. He services as ad hoc referee for several journals and conference such as European Journal of Marketing, Applied Economics, and American Marketing Association Annual Conference.

Research interests

Kun is actively engaging in research in the areas of pricing, consumer behaviour, firms’ innovation strategy, digital marketing and artificial intelligence, sectoral and regional development in China.


Kun has taught a range of marketing and economics modules to undergraduate and postgraduate level.
Currently he teaches on Social Media Analytics, and Digital Marketing Strategy and Planning.


To date, Kun has supervised in the area of quantitative marketing and economics – digital marketing, pricing, consumer behaviour, artificial intelligence, innovation strategy, and applied micro-econometrics. 


Kun has worked with a range of private and public sector organisations in the UK, Nigeria and Ghana, assisting with a variety of marketing and investment issues.

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