Dr Katherine Casey

Lecturer in Marketing
+44 (0)1227 823593


Katie Casey is a Lecturer in Marketing at Kent Business School. She attained her PhD from the University of Limerick, Ireland. She also holds a Masters of Science in Financial Services, a Masters of Science in Marketing, Consumption and Society, also from the University of Limerick and a Bachelor of Science in Legal and Business Studies (Law Major) from Waterford Institute of Technology, Ireland. 

Katie was an Irish Environmental Protection Agency Postdoctoral Fellow on an interdisciplinary research project which examined consumer behaviour around small Waste Electrical and Electronic Equipment. 

Katie has received several scholarships and, in 2014 was awarded the George Fisk Award for Best Paper - Awarded annually to the best conference paper. The award was presented at the 39th Macromarketing Conference, Royal Holloway, London. 

Katie has published in several journals including:

  • Journal of Marketing Management European
  • Journal of Marketing Resources, Conservation & Recycling
  • Journal of Macromarketing

Research interests

Dr Casey’s research draws on critical traditions, her research tends towards Consumer Culture Theory. 

To date, her research interests include sustainable consumption, production and disposal, the ethics of consumption, community-based initiatives, alternative food consumption, alternative food networks. Her research interests lie at the nexus of politics and marketing, where consumption becomes political, and politics are manifest in the everyday. 

From a methodological perspective, Dr Casey draws on interpretivist methods including qualitative research, discourse analysis, consumer ethnography, and interviewing.


Katie has taught across the marketing curriculum at undergraduate and postgraduate level. At Kent Business School Katie teaches Consumer Behaviour on the postgraduate programme and Buyer Behaviour on the undergraduate programme. 


Dr Casey would like to supervise qualitative, interpretivist projects which fall within her research interests. She is particularly interested in emancipatory and transformative research. 

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