Management - BSc (Hons)

with a Foundation Year

The module introduces students to theories of management beginning with classical management perspectives through to contemporary management concepts. It will illustrate the continuities and transformations in management thinking throughout the 20th and 21st century. The main topics of study include: Scientific Management; Human Relations Approach; Bureaucracy and Post-Bureaucracy; The Contingency Approach; Culture Management; Leadership; Aesthetic Labour; Extreme Management.

Find out more about BUSN3120

So much of the world of business is based on quantitative information—sales, stock control, investments, loans, production levels, staffing numbers, share prices, interest rates, quality control, etc. etc. In almost any organisation where you work you must expect to deal with numbers. This module introduces you to the way you can make use of quantitative information through statistical analysis.

Topics may include:

* The nature and use of numerical information

* Summarising data

* Graphical representation of data: histograms, pie charts, cumulative frequency curves

* Measures of location and dispersion

* Probability, distributions and expected values

* Sampling and its uses

* The ?2 distribution, questionnaire analysis and contingency tables

* Correlation

Find out more about BUSN3130

The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.

An indicative list of topics is given below:

1. Globalisation

2. External environment in a cross-border context

3. Introduction to international trade

4. Introduction to international investment

5. Global finance

6. Technology,Innovation and sustainability

7. Introduction to international entrepreneurship

8. Social responsibility and ecological environment

9. Challenges, risks and change

10. variety of geopolitical country contexts

Find out more about BUSN3430

An indicative set of topics to be covered within the module are outlined below.

• Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.

• Data Management Facilities: sorting, filtering, data forms, pivot tables.

• What-If Analysis: scenario manager, goal seek, data tables.

• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.

• Advanced Spreadsheet Functionalities: automating tasks and solving simple optimisation business problems.

Find out more about BUSN3640

The module will begin with an introduction to the link between business and accounting in order to show the value to the students of their having some knowledge of accounting. The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.

The module will continue with a brief demonstration of double-entry bookkeeping. Students will not be examined on this, it is merely to put bookkeeping and accounting in context. Following on from this, students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.

The regulatory framework of financial reporting will be considered as will the annual reports and accounts of a variety of organisations. The module will finish will an analysis of financial statements with students shown how to interpret data and make sensible recommendations

Find out more about BUSN3690

The module introduces to students the importance of marketing in competitive and dynamic environments.

The key indicative topics of the module are:

• The marketing role and concept

• Auditing the marketing environment as part of the marketing planning process

• Market segmentation, targeting and positioning

• Brand development and management

• Management of the marketing mix

o Product; including new product development and the marketing of services

o Pricing

o Promotion; including digital media, advertising, sales promotion, publicity, PR, personal sales

o Place

o Extended marketing mix; including people, physical evidence and process

• Ethical issues in marketing

Find out more about BUSN3700

This module provides fundamental knowledge of a range of business organisations, business purpose, ownership types and stakeholder influence. It further introduces organisational structures, functional areas and the impact of the external environment on business. Furthermore, this module introduces the many factors that shape the nature of organisations operating in an increasingly complex business environment such as innovation, internationalisation, entrepreneurship, and sustainability. Module participants explore this dynamic nature of business and consider successful existence within modern organisations through studying and applying employability skills such as leadership, teamwork, and resilience.

Find out more about BUSN3910

This module introduces students to economics in its two main components, microeconomics and macroeconomics. The module is designed to explain the main ways in which economists think about economic problems faced by individuals, firms, markets and governments. The module emphasises the use of basic economic concepts to business analysis.

The first part of the module focuses on explaining a selection of basic microeconomic topics including, the behaviour of individuals and firms; demand and supply of goods and services and determination of prices; costs in the short and long term and market structures. The second part aims to introduce the core of macroeconomic topics; for instance, macroeconomic objectives and trade-offs; unemployment; inflation; international trade; balance of payments and exchange rates; and the main types of economic policies that are implemented by governments. The attention is to understand the relevance of macroeconomics topics (e.g. interest rates, exchange rates, etc.) to business.

The module is self-contained to provide a basic understanding of simple economic concepts and debates. It is a suitable module for students interested in taking economics further, either as part of another degree programme or as part of a future professional qualification.

Find out more about ECON3130

This module will introduce students to the key concepts of managing people involving and examination of organisational, management and human resource management theory and practice. This will be achieved through relating relevant theory to practical people and organisational management issues.

The key topics of the module are:

• The nature of human resource management

• Motivation in the workplace

• Work organisation, job design and flexible working

• Groups and team working

• Diversity in the workplace

• Recruitment & selection

• Learning and development

• Employee Involvement and participation

• Employee performance and reward

• Ethical HRM

Find out more about BUSN5013

This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.

Find out more about BUSN6120

The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.

Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured manner

Find out more about BUSN6760

The aim of this module is to provide students with in-depth knowledge about the accounting and control systems businesses use for making managerial decisions. In particular, the module focuses on profit planning decisions and it gives students a thoughtful understanding of the functioning and range of financial controls managers use for making profit planning decisions, related to both the business as a whole and its segments. Students are expected to conduct a management project: they will prepare a business plan that takes into account strategic, marketing and financial aspects. The module also enables students to know how to use accounting and control tools to assess business performance, provide feedback and give recommendations for improvements aimed to create more socially responsible and sustainable businesses. As such, this module is core to the degree program, because it gives an introduction to three key areas: managerial decision making, performance management and organisational financial management.

Find out more about BUSN6770

Business ethics and sustainability are central to contemporary management and thus this module will explore the following topics:

• History, definitions and timeline of society's view on business ethics and sustainability

• Cross-disciplinary approaches to ethics and sustainability

• Role of globalisation, policy and culture

• Ethics and ethical dilemmas

• Change Management, Values, Governance and Leadership

• Sustainable Business Models

• Social Innovation

• Partnerships and collaboration

• Responsible Supply Chain Management

• Environmental Assessment Frameworks and Sustainable Management in practice

• Sustainable Supply Chain Management

• Innovation and creativity

• The role and responses of Corporations, SMEs, Public and not-for-profit organisations

Find out more about BUSN7330

Project Management aims to provide an understanding of the key concepts and practices within the context of the organisational setting and the wider business and technological environment.

This module aims to develop a critical understanding of project management to enable students to recognise the importance of the discipline in a variety of organisational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations.

Included topics of the module are:

• Project life cycles and alternative development paths;

• Feasibility studies;

• Time management;

• Project planning and control techniques, including Gantt charts, CPM;

• Resource planning;

• Quality Control;

• Project communication;

Find out more about BUSN7500

Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations Management and to learn how to evaluate alternatives and make recommendations. Topics are likely to include:

• Strategic role of operations and operations strategy

• Design of processes and the implications for layout and flow

• Design and management of supply networks in national and international contexts

• Resource planning and management

• Lean systems

• Quality planning and managing improvement

Find out more about BUSN7860

The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.

The curriculum builds on employability support offered at Stage 1 providing intermediate level knowledge and exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation.

Find out more about BUSN7900

Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:

• The nature of services and service strategy

• Service development and technology

• Service quality and the service encounter

• Project/Event management and control

• Managing capacity and demand in services

• Managing inventories

Find out more about BUSN5200

This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.

The main topics of study are as follows:

• Introduction to marketing research: Defining and designing marketing research projects

• Understanding data: Secondary data and databases

• Primary data collection techniques.

• Questionnaire design

• Measurement and measurement scales and error.

• Sampling and sample design and error

• Entering and coding data with SPSS

• Data analysis techniques

• Communicating the results of marketing research.

Find out more about BUSN5450

This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.

The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.

Indicative topics are:

• Origins of diversity and equal opportunity in the workplace context;

• Social and psychological perspectives on workplace diversity;

• The UK and European diversity contexts;

• Business benefits case and social equity case of managing diversity;

• The legal framework for diversity;

• Organisational approaches to diversity;

• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;

• Diversity management in an international context

Find out more about BUSN6580

Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.

Find out more about BUSN6880

This module introduces students to core concepts and theories about consumer behaviour, including individual and organisational perspectives. It is based around understanding the critical application of sociological, economic, socio-psychological and psychological concepts to and theories to consumption.

Indicative topics are:

• Consumer Research Philosophies: What is a consumer?

• Culture: Components of Culture, myths and rituals

• Marketplace cultures

• Dark Consumption and Ethical Consumption

• Personality, Identity and the Self

• Motivational Theories

• Learning Theories

• Organisational Buying Behaviour

Find out more about BUSN7380

This module introduces students to the nature of research and the business consultancy processes involved in carrying out research and consultancy in an area of management, technology and enterprise. The module prepares students for their respective independent research work in an organisational or industry context; and for undertaking management interventions in the workplace.

Indicative topics may include:

• Research approaches, Philosophy of thinking and claims; and key methodologies of research.

• Research and consultancy project designs and methodologies (case study, survey, etc):

• Formulating research & consultancy aim(s) and objectives;

• Nature of consultancy and consultancy approaches/interventions;

• Data collection and analysis

• Role of management consultancy;

• Research reports and proposal writing, research ethics and project planning.

• The management consulting process;

• Control and communication in management consultancy

• Strategy problem solving skills;

• Ethical management consultancy

Find out more about BUSN7570

The module aims to develop critical appreciation of the management activities and leadership skills required in dynamic organisations operating in both national and international contexts. Current theory and research on the role which appropriate leadership behaviours can play in improving managerial and organisational effectiveness is explored. In addition a core feature of the module is student engagement in a range of individual and group development activities and their subsequent self-reflection on their progress and ongoing development needs. In doing so the module aims to develop self-awareness and emotional intelligence in the practice of management, as well as promoting the importance of personal strategies relating to career management, and individual leadership behaviour.

Areas to be covered will include:

• Review of Management Activities and Roles: Planning and decision making, organising and resourcing, controlling and accountability including performance management responsibilities.

• Leadership v Management: Consideration of the differences in these roles within organisations.

• Development of Leadership Theories: From transactional to ethical, authentic and transformational leadership approaches and models of 'leaderful' practice.

• Strategic leadership: Business values, organisational culture(s) and business ethics.

• Leadership in Different Cultures: International perspectives on leadership behaviour and effectiveness; communicating across cultures.

• Managing Self: Self-concept; impression management, networking; organisational power and politics; career development strategies.

• Managing & Influencing Others: Emotional intelligence, assertiveness, ethical power and influence strategies, delegation, empowerment and trust.

• Managing & Leading Teams: Creating high performance teams; team roles; stages of group formation/team life cycle; team building.

Find out more about BUSN6003

This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:

• Broader application of entrepreneurship

• Co-creation as a new form of generating value in an innovation ecosystem.

• Managing innovation entrepreneurially

• Entrepreneurial opportunity

• Entrepreneurial Motivation

• Entrepreneurial Marketing

• Entrepreneurial Finance – Finance fuels entrepreneurship.

Find out more about BUSN6130

This module extends students' knowledge and understanding of strategic management and strategic issues. It introduces a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies in the face of uncertainty, global strategies, knowledge-based strategies, strategies where profit is of secondary (or no) importance.

Find out more about BUSN6790

The aim of this module is to provide students with (1) a systematic understanding of how information technology is driving business innovation, (2) the methods and approaches used by managers to exploit new digital opportunities, and (3) an appreciation of the knowledge and skills needed to manage the business innovation. By the end of this module, students will be equipped with the necessary knowledge and tools to deal with current business issues including digital transformation and emerging business models via technological innovations.

Find out more about BUSN7880

The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.

The curriculum builds on knowledge and experience gained in related employability modules delivered at Stages 1 and 2, providing further guidance and more advanced practical exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation. The aims here are to support students during their final year in applying for good graduate jobs and MSc degree programmes.

Find out more about BUSN7920

Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:

• The nature of services and service strategy

• Service development and technology

• Service quality and the service encounter

• Project/Event management and control

• Managing capacity and demand in services

• Managing inventories

Find out more about BUSN5200

This module focusses on performance management activities undertaken by both line managers and functional HR managers in organisations in a variety of contexts (such as private, public and voluntary sector) and geographical settings (domestic and international). The aim of the module is to analyse organisational processes and practices pertaining to the optimisation of employee performance and managing related aspects of the employment relationship. Underpinning theories/principles related to this module arise mainly from psychology and organisational behaviour origins, and will include critiques from a variety of appropriate perspectives such as ethical, unitarist, pluralist, and labour process perspectives. A key aspect of the module is to develop students' conceptual and practical skills in managing employee performance.

Find out more about BUSN6004

The module will focus on practical applications of analytical methods in the context of HR processes. Participants will acquire an understanding of quantitative methods important for prediction and evaluation. Statistical techniques will be applied to analyse a range of employee characteristics and HR processes in view of their optimisation and contribution to employee well-being and firm performance.

Indicative topics of study are:

• Introduction to People Analytics

• HR Systems, Data Databases and their usage

• Statistical methods for prediction and evaluation

• Analytics for diversity management

• Analytics for employee attitudes and perceptions

• Analytics for managing employee turnover and performance

• Analytics for managing recruitment and selection

• Analytics for training, learning and development

• Critical People Analytics – data privacy, transparency, security and ethics

Find out more about BUSN6007

The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.

The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.

Indicative topics are: The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisation

Find out more about BUSN6020

This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.

The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.

Indicative topics are:

• Origins of diversity and equal opportunity in the workplace context;

• Social and psychological perspectives on workplace diversity;

• The UK and European diversity contexts;

• Business benefits case and social equity case of managing diversity;

• The legal framework for diversity;

• Organisational approaches to diversity;

• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;

• Diversity management in an international context

Find out more about BUSN6580

This module will explore more advanced management and organisational theory to facilitate students' examination of the challenges that face managers in contemporary organisations. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative areas to be covered may include:

• Identity in organisations and how the construction and performance of it requires managers to cope with existential challenges around anxiety and freedom.

• The uses and abuses of managerial power and the inequality and insecurity that comes with it.

• Neoliberal capitalism and its various consequences for organisational life.

• Pressures to make organisations more sustainable, socially responsible, equal, diverse, and fair.

• Organisational cultures based on entrepreneurialism.

• The performance of gender in organisations.

• New organisational forms and their emphasis on Speed.

• The intensification of the control of Bodies, Spaces, and Time in contemporary organisations.

Find out more about BUSN6780

This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.

Topics of study are:

The theory of strategic HRM; Strategic HRM and Business Strategy;

Strategic HRM and Organisational Performance;

Strategic employee involvement and participation;

HRM in the public sector;

HRM in Small and Medium Enterprises;

HRM in the voluntary sector;

Strategic HRM in the international context.

Find out more about BUSN6840

Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.

Find out more about BUSN6880

The module aims to provide a critical understanding of the challenges of managing creativity and innovation within contemporary organisations. The experience of work and employment, management practices are affected by rapid technological change, intensifying global competition and changing demographic profiles and values of the work force. Contemporary organisations are pressurised to tackle these developments through creativity, innovation and new organisational forms. This module examines the nature, antecedents, processes and consequences of creativity and innovation and their complex links with organisation, while also exploring major social and technological changes relating these to organisational creativity and innovation. Students will be introduced to the main concepts and theories on creativity, innovation and organisation through readings and discussions of the main themes and debates in the field. Case studies will be used to illustrate how these concepts are connected together and how they could impact upon management decision making within contemporary organisations. Students will be encouraged to explore some of the most notable historical and contemporary shifts in media and technology and discover how new organisational forms and methods have been devised to exploit them. They will develop awareness for the cross-fertilisation between disciplines in analyzing the dynamics of creativity, innovation and organisation and their complex relationships.

Topics include:

• Conceptual foundations of creativity, innovation and organisation

• Personality and individual creativity

• Organisational creativity and innovation

• Cognition, knowledge and creativity

• Models and processes of innovation

• Organisational culture and systems for supporting creativity and innovation

• Leadership and entrepreneurship

• Creative organisations across fields/ industries

• Socio-technological change and new forms of organisation.

Find out more about BUSN7440

This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:

• Management and culture

• Different approaches to cross-cultural management

• Cultural-frameworks and its application

• Roles of the global manager

• Global management challenges

Find out more about BUSN7460

This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:

• Work psychology

• Individual differences and psychometrics

• Best practice personnel selection

• Stress and well-being

• Motivation

• Stereotypes and group behaviour

• Leadership and diversity

• The dark side of personality

• Political behaviour in the workplace

• The psychology of entrepreneurs

• Using work psychology to enhance employability

Find out more about BUSN7510

This module will allow students to work on a substantive piece of research which will allow them to frame and prioritise real business problems using well known fields and frameworks within academic business and management disciplines.

• Developing important research questions in the area of business and management

• Literature search and review

• Understanding different research designs used in business and management research projects

• Collection, use and analysis of secondary and primary data

• Developing Analytical and Critical Thinking in using theory and data to frame and address business and management problems

• Preparing and structuring the Business/Consultancy Project

• Referencing, Citations and Developing writing skills

• Communication and Presentation skills

Find out more about BUSN7550

The aim of this module is to equip students with basic knowledge of analytics tools to analyse and interpret data, forecast future trends and optimise decisions in many areas of business, including operations, marketing and finance.

The module covers two indicative themes as follows:

1. Predictive analytics. In this part of the module, students will learn approaches to extract information from existing data sets in order to determine patterns and predict future outcomes and trends. Approaches include regression analysis, forecasting techniques, simulation and data mining.

2. Prescriptive analytics. In this part of the module, students will learn how to develop optimisation models to support business decision making. Students will be guided through demonstrations involving a variety of business problems, including transportation, assignment, product mix and scheduling problems.

Find out more about BUSN7940

The aim of this hands-on and highly practical module is to introduce students to the power of data intelligence in transforming the way businesses operate. Students will learn how to develop a successful big data strategy and deliver organisational performance improvements through the use of data analytics. Students will have hands-on exercises primarily based on spreadsheet tools such as Excel and will gain a basic knowledge of coding tools such as Python.

Indicative topics covered in the module include: business intelligence principles, data visualisation and dashboards, data warehouse and integration, artificial intelligence in business applications, big data, social network analysis, text mining, and participatory approaches for problem structuring.

Students will be exposed to a variety of case studies which demonstrate how pervasive data intelligence and analytics have become in every industry and sector, including examples from supply chain management, transport, marketing, finance, healthcare, and human resources. By the end of the module, students will have an understanding of how specific companies use big data and a grasp of the actionable steps and resources required to utilise data effectively.

Find out more about BUSN7980