Business and Management with a Year in Industry - BA (Hons)

UCAS code N104:K


Studying Business and Management at Kent gives you an understanding of the modern business world as well as practical industry experience. This provides a solid skill set and excellent career prospects.



Kent Business School (KBS) is a top 30 UK business school for academic teaching, student satisfaction and graduate employment prospects. Within this community you can learn how to challenge assumptions and think creatively.

There are many opportunities to develop your skills and learn how to analyse business problems and identify solutions. You also gain valuable business and management experience during your year in industry.

Kent Business School provides a friendly, student-focused environment, which helps you to make the most of your studies. Located in a historic dockyard, our newly converted teaching space allows you to benefit from up-to-date facilities within an attractive setting.

As a student at Kent Business School, you also have the opportunity to gain the Chartered Management Institute’s (CMI) Level 5 Professional Certificate in Management and Leadership alongside your degree.

Our degree programme

On this degree programme, you learn about the theories, methodologies and applications of academic knowledge relevant to the business world.

Taught by leading experts from business and the professions, management principles are brought to life through practical case studies as well as live research and consultancy projects.

Our degree is flexible: the wide range of options allow you to tailor your degree to your interests – whether that’s marketing, operations, human resource management or running your own business. There is also a specialist pathway in retail for students interested in building a career in that sector.

Year in industry

You spend a year in full-time employment, earning a salary and gaining valuable experience. Previous students have spent their year in industry with:

  • The Walt Disney Company
  • Marks & Spencer
  • Sainsbury’s
  • IBM
  • HSBC
  • Nissan
  • Ernst & Young
  • PwC
  • Morgan Stanley
  • Unilever
  • Microsoft
  • Nike
  • Porsche.

Extra activities

You are welcome to attend special events put on by Kent Business School; this allows you to interact directly with the business community. In previous years, events and schemes have included:

  • workshops and seminars
  • business challenges
  • enterprise initiatives, including the Business Start-Up Journey
  • networking events.

You also have the chance to get involved with student-run societies such as Kent Business and Kent Enterprise. Their previous activities include inviting guest speakers from industry and providing support for budding student entrepreneurs.

Professional network

At Kent Business School, we pride ourselves on the strength of our global connections, which include:

  • Bank of England
  • BBC
  • Barclays
  • Cummins
  • IBM
  • KPMG
  • Kent County Council.

Kent Business School also has excellent links with business schools globally, including in China, Hong Kong, France, Germany, Spain, Finland and Italy.

Independent rankings

In the National Student Survey 2018, over 86% of final-year Management Studies students who completed the survey, were satisfied with the quality of teaching on their course.

For graduate prospects, Business, Management and Marketing at Kent scored 89% in The Guardian University Guide 2019 and 88 out of 100 in The Complete University Guide 2019.

Of Accounting and Finance students who graduated from Kent in 2017 and completed a national survey, over 95% were in work or further study within six months (DLHE).

Teaching Excellence Framework

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

Please see the University of Kent's Statement of Findings for more information.

TEF Gold logo

Course structure

The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:

Stage 1

Modules may include Credits

This module will cover the key concepts of microeconomics and theories related to the individual, firm and industry in the short and long run, underpinned by existing evidence on past and current economic trends in the UK, Europe and the rest of the world.

• Key microeconomic concepts such as opportunity cost and equity versus efficiency

• Supply and demand; elasticity

• Cost and revenues

• Profit maximisation under different market structures

• Input markets; labour and capital

Read more

Management Principles aims to provide an understanding of the challenges of managing people within complex work organisations. The experience of work and employment are being affected by rapid change as a result of a number of factors including new technology, the growth of global competition and the changing demographic profiles and values of the work force. These developments are considered within an historical context. An exploration of their implications for management practices and organisational forms will be conducted.

Students will be introduced to the main concepts and theories through readings and discussions of the main authors in the field. Case studies will be used to show how these concepts can impact upon management decision making within work organisations.

Read more

The aim of this module is to give students a solid grounding in key statistical techniques required to analyse effectively business data and data relevant for business. The content includes:

• Maths and statistical skills for business; revision of algebra and basic mathematical functions.

• Summarising data with histograms, bar charts, frequency distributions, measures of central tendency and dispersion.

• Spreadsheets: features and functions of commonly-used spreadsheet software including: workbook, worksheet, rows, columns, cells, data, text, formulae, formatting, printing, graphics and macros, charts and graphs, data management facilities, data validation, spreadsheet security and documentation.

• Probability: The relationship between probability, proportion and percent, addition and multiplication rules in probability theory and Venn diagrams.

• Common Probability Density Functions.

• Sampling and its use in inference, and applications of sampling in business management.

• Regression and correlation: scatter plots; simple regression; interpreting computer output.

• Forecasting using spreadsheets.

Read more

The module introduces to students the importance of marketing in competitive and dynamic environments. The key topics of the module are:

• The marketing concept

• The marketing environment

• Market segmentation & targeting

• Brand development and management

• Management of the marketing mix

• Marketing research and new product development

• The implications of internationalisation for marketing managers

• Ethical issues in marketing

Read more

Topics the module will cover include:

• Orientation to studying at university: including time management, learning styles and making sense of feedback.

• Cognitive development: writing essays and reports in higher education; referencing and plagiarism; how to construct a reasoned argument, and an introduction to critical and analytical thinking.

• Research skills: understanding what is meant by business and/or management research, including in brief its process from generating a hypothesis to data collection, sampling and analysis; how to develop a literature review, and the differences between quantitative and qualitative research and primary and secondary sources.

• The theories underlying the personal skill development needed to achieve success at university and in the workplace, including: effective communication skills; group and team working; problem solving; creative and innovative thinking, and presentation skills.

• Personal Development Planning for Employability: including career exploration, CV writing, and making sense of employers' skills requirements.

Read more

The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.

An indicative list of topics is given below:

• Globalisation: Definition, Evolution, Implications for countries, firms and people

• The International Business Environment: World Institutions, Patterns of International Trade and FDI Activities

• The Triad: European Union, United States, Japan - Investment, Trade, Relations

• Developing and Emerging Economies: Opportunities and Challenges

• Cultural Frameworks for International Business

• Entry Modes: Theory and Practice

• Internationalisation Theories

• International Expansion Strategies

• International Stakeholders – Ethical Issues

Read more

This module aims to give students a better understanding of the importance of accounting in the modern world, and how accounts are produced and regulated to produce meaningful information to all stakeholders in a business.

The key topics of the module are:

1) Role and evolution of accounting

2) Single entry accounting; double entry bookkeeping

3) Financial reporting conventions

4) Recording transactions and adjusting entries

5) Principal financial statements; monetary items; purchases and sales, and bad and doubtful debts

6) Stock valuation; fixed assets, and depreciation methods

7) Liabilities and provisions

8) Accounting for sole traders and Limited Companies

9) Cash flow statements

Read more

Synopsis of the curriculum

  • Definition of management accounting;

  • Relationship to financial accounting;

  • Absorption costing; marginal costing;

  • Process costing; joint costs;

  • Activity based costing;

  • Cost behaviour;

  • Breakeven analysis;

  • Pricing: external, internal, transfer pricing;

  • Forecasting costs;

  • Regression analysis;

  • Information and management accounting

    Read more
  • 15

    Stage 2

    Modules may include Credits

    Managing People and Teams aims to provide an understanding of the key concepts within management theory. This core knowledge is applied to a range of organisational settings so that the influence of management theory on management practice is understood. The role played by specialist management functions within Human Resource Management (HRM) and Employment Relations is investigated.

    Students will be introduced to the main concepts and theories through readings and discussions of the main authors in the field. Case studies will be used to show how these concepts can impact upon management thinking and decision making within work organisations.

    Indicative topics are:

    • Groups and teams

    • Motivation in the workplace

    • Communication theory and practice

    • Power and control

    • Job design

    • Flexible working practices

    • Diversity in the workplace

    • Managing learning

    • Managing change

    Read more

    This module aims to develop a critical understanding of project management to enable students to recognise the importance of the discipline in a variety of organisational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations. The module adopts the Project Management Institute (PMI) approach to delivering projects, and is structured as follows:

    1. Introduction to Project Management

    2. Scope Planning

    3. Time Planning

    4. Cost Planning

    5. Risk Planning

    6. Earned Value Management

    7. Human Resources Management

    8. Agile Project Management

    9. Benefits Management

    Read more

    This module will require students to develop the ability to use appropriate techniques of analysis and enquiry within the management of operations, and to learn how to evaluate alternatives and make recommendations.

    The key topics of the module are:

    1) Strategic role of operations and operations strategy

    2) Design of processes and the implications for layout and flow

    3) People, jobs and organisation

    4) Capacity planning and scheduling

    5) Inventory control

    6) Supply chain management, lean systems and enterprise resource planning

    7) Quality planning and managing improvement

    Read more

    Information Systems (IS) are at the heart of every business and pervade almost every aspect of our lives (work, rest and play). Information Systems are treated in this module within the context of the social sciences, offering students a management and organisational perspective on the role of IS in business and how they are managed. This module is not technically orientated but designed to show how information systems are conceived, designed, implemented and managed in contemporary organisations.

    The aim of this module is to provide students with the methods and approaches used by managers to exploit new digital opportunities and position their organisations to realise enhanced business value. By the end of this module, students will be equipped with the necessary tools to deal with current business issues including digital transformation through information systems and emerging business models via technological innovations.

    Read more

    The law affects the commercial world in many ways. This module focuses on the importance of law in governing transactions between individuals and businesses; what is required for legally compliant contracts; what the law expects of organisations in terms of protecting the consumer, and how businesses manage and avoid disputes. By enabling students to become familiar with those parts of the law they are most likely to encounter in their careers and in business the module helps them better understand the obligations that parties have to each other in law.

    The module covers the following topic areas:

    • The English Legal System

    • The Legal Process and Dispute Resolution

    • Law of Contract – including:

    • Formation

    • Contract terms

    • Vitiating elements, such as misrepresentation and economic duress

    • Performance and discharge of contract, including frustration

    • Common law and equitable remedies, including damages

    • Consumer Protection

    Read more

    This module will review contemporary approaches to marketing research design, data collection and analysis. A range of customer, market and competitor analysis techniques will be explored from conventional marketing research techniques as well as from ecommerce, geodemographic and new-media sources. Students will also develop an understanding of the importance of effective performance measurement (i.e., making marketing more accountable). Students will further develop their appreciation of market information and intelligence and acquire the specialised skills needed to plan, manage and report marketing research studies.

    The key topics of the module are:

    - Marketing research planning and process

    - Research design and data acquisition

    - Qualitative and quantitative consumer research

    - Data analysis

    Read more

    This module will cover the basic principles of macroeconomics; such as the definition and measurement of key macroeconomic variables. Students will consider competing theories related to the macro economy in the short and long run. This will be underpinned by existing evidence on past and current levels of macroeconomic indicators in the UK, Europe and the rest of the world.

    • The Macro economy – as a system: the circular flow (including injections and withdrawals), national income measurement, economic growth and international comparisons

    • Macroeconomic variables: GDP, unemployment, inflation, money supply and balance of payments

    • The open macro economy; including imports and exports; the role of exchange rates and an introduction to trade.

    • Macroeconomic theories: including the classical approach, the Keynesian demand management approach and monetarism

    • Macroeconomic policies: demand versus supply side economic management

    Read more

    This module explores the ever-changing trends of retailers both in the UK and globally. It will explore the dynamics of multi-channel retailing following the development of on-line retailing. It will also consider the store design and visual merchandising techniques that influence the characteristics of the retail brand and environment, which encourage a satisfying retail experience. The learner will understand how to analyse and interpret how the location of products in line with store purchasing and marketing policies influences sales and profit. The complexities of store management will further be explored.

    The key elements of the curriculum are as follows:

    1. The dynamics of retail management and the macro environment

    2. Retail theories and strategic approaches

    3. Store formats

    4. Store location and international factors

    5. E-Retail

    6. Store design and visual merchandising

    7. Store operational management

    8. Customer service and the customer experience

    9. Commercial management and selling skills

    10. Case Studies of Food and Fashion retailing

    Read more

    The aim of the module is to develop an understanding of corporate social responsibility (CSR) and sustainability informed by ethical theory and stakeholder perspectives. Students will have the opportunity to familiarise with essential readings and cases in CSR to enable them to recognise key issues that are raised by stakeholder groups such as shareholder activism; socially responsible investment; employee discrimination; working conditions; ethical issues in marketing; management; consumer protection; gifts/ bribes; accountability; collaboration with civil society organisations, and corruption of governmental actors. The module will therefore contribute in building an understanding on contemporary social issues in business by highlighting the importance of a collaborative approach with internal and external stakeholder groups.

    1. Business Ethics

    2. Corporate Social Responsibility

    3. Sustainability

    4. Social responsibilities of sectors and industries

    5. Implementation of socially responsible and sustainable programmes and initiatives

    6. Stakeholders of organisations, including:






        Civil society


        Read more

    This module aims to enable students to understand the social and economic changes that have raised the status of enterprise, small business and entrepreneurial ventures in the global economy. It examines the diverse nature of entrepreneurs, their characteristics and motivations, as well as the barriers and issues facing entrepreneurs when planning and establishing a new venture.

    The key topics of the module are:

    1) Factors that have influenced the growth of the enterprise culture in the UK.

    2) The role and relevance of SMEs in the UK economy; definitions of SMEs; statistical information; Government policies and initiatives, and support agencies.

    3) Whether entrepreneurs are born or made; whether enterprise skills can be taught or learned, and whether entrepreneurs differ from business owners and other managers.

    4) Enterprise and innovation development in organisations.

    5) Differences in attitudes, objectives, skill requirements and business strategies between small and large firms.

    6) Surviving the early stages of business development, including failure rates in new and small enterprises and barriers to growth and development.

    7) The planning process for starting a new venture – including risks and liabilities; problems and pitfalls, and potential profit and success.

    8) The protection of ideas and intellectual capital.

    9) Funding a new enterprise, including via 'friends, family and fools', business angels and venture capitalists.

    10) Enterprise in different contexts, including corporate enterprise, public sector enterprise and social enterprise.

    Read more

    Year in industry

    You spend a year in industry, supported by a dedicated placement team and a programme designed to ensure that you gain experience in the functional areas and industries of your choice.

    The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates.

    Modules may include Credits

    The Year in Industry to which the module relates provides a structured opportunity to combine appropriate developmental work experience or entrepreneurial activity with academic study. The Year in Industry experience allows students to develop and reflect on managerial and / or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of their main programme. Where relevant, they develop, reinforce and apply professional and / or technical expertise in an employment or entrepreneurial context.

    The ability to integrate this work based learning with the modules of Stages 1, 2 and 3 is a high level cognitive task. The particular combination of the student's degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of each Year in Industry unique. The unifying features, with which the project for this module is concerned are integration of theory and practice, and the development of the student as an independent learner and reflective practitioner.

    This background is why the report for the module has to be linked to the Year in Industry portfolio.

    The assembly, content and organisation of this activity are assessed in BUSN6990 Year in Industry Experience. This module assesses how effectively the student can use this to demonstrate integration of theory and practice, self-assessment of achieved learning and reflection on this.

    Read more

    The Year in Industry experience provides you with a structured opportunity to combine work experience or entrepreneurial activity with academic study.

    The Year in Industry allows students to develop and reflect on managerial and/or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of your main degree programme.

    Where relevant, students develop, reinforce and apply professional and/or technical expertise in an employment or entrepreneurial context. The placement portfolio requires students to document their experiences in relation to both their university studies as well as to a wide range of employability skills.

    In addition, the portfolio allows demonstration of professional development through the collection and presentation of relevant evidence.

    To be able to undertake this module it is necessary for the student to secure a placement or to have validated a Business Start-Up during Stage 2.

    The Business Start-Up should build on the student's planned business activity as developed and validated by the ASPIRE Business Start-Up Journey.

    The particular combination of the student’s degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of the Year in Industry essentially unique.

    This module documents and assesses the evidence of Year in Industry learning being achieved.

    Read more

    Stage 3

    Modules may include Credits

    This module examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development, and current issues such as relationship and Internet marketing.

    The key topics of the module are:

    • Marketing orientation and the marketing planning process

    • Strategic thinking and barriers to planning

    • Models for assessing the macro and micro environments and internal environments, including PESTLE, SOSTAC, Porter's 5 Forces, customer, competitor and channel analysis

    • Core competencies, capabilities and assets utilising innovation auditing and brand equity analysis to value chain and financial techniques

    • SWOT and TOWS analysis to clarify the key issues and constraints

    • Marketing operations and globalisation

    • Formulating strategy utilising such models as Ansoff’s growth matrix and Porter’s generic strategies

    • STP approach

    • Stages in project management in developing and implementing a marketing plan

    • Measures for controlling the plan

    Read more

    The aims of this module are to develop an insight into the key concepts and theories of human resource management (HRM) and organisational behaviour (OB). It will develop in students an understanding of the links between HRM policies and practices and organisational performance, and the factors that influence the management of employees

    Content will include:

    1) An introduction to Human Resource Management (HRM) and Organisational Behaviour (OB)

    2) Strategic HRM

    3) Performance Management

    4) Strategic Recruitment and Selection

    5) Leadership

    6) Power, Politics and Decision Making

    7) Making the business case for diversity

    8) Organisational Culture and International HRM

    9) Pay, Performance and Reward

    10) Managing Innovation and Change

    11) HRM and Ethics

    Read more

    Leadership and Corporate Strategy aims to provide an understanding of strategic analysis, strategic decision-making and strategic processes within organisations. The module content comprises two complementary components. The first involves the understanding and learning of the main strategic management concepts and theories. The second implies its application in organisations.

    These two core components of the course are then divided into four main sections:

    1) Strategy development: comprising topics on how strategies are developed;

    2) Strategic decision-making: introducing students to concepts and theories on strategic methods; evaluation (including risk assessment and management), and implementation and change;

    3) Strategic context: introducing issues of leadership and their impact on strategy;

    4) Strategic content: comprising topics on management issues such as resource management.

    Topics on this module include:

    1) Strategic leadership

    2) Identification of strategic issues and options

    3) Evaluation of strategic options

    4) Implementation of strategic options

    For each of these topics the students will be introduced to the main concepts and theories. Further to that, contemporary issues of businesses and case studies will be used to show how these concepts affect the strategic management of organisations.

    Read more

    This module will explore the historical context, current perspective and emerging issues for contemporary businesses, including the challenges, opportunities and threats they face. External speakers will be invited to address the students on specific issues of relevance to their businesses.

    The key topics of the module are:

    1) Global business

    2) Sustainable business models

    3) Open innovation

    4) Leadership and organisational change

    5) Public-Private partnerships

    6) Managing risk and building resilience

    7) The digital age

    Read more

    The aim of this module is to introduce the learner to the techniques of retail merchandising in a variety of different retail contexts, and its importance in achieving profitable sales as well as its contribution to corporate image. It provides an overview of the range planning and cataloguing required to meet the demands of the consumer, and how this is influenced continuously by new trends that affect consumer behaviour in both Fashion and Food retailing.

    The key elements of the curriculum are as follows:

    1. The role of merchandising in retail buying

    2. Pricing and margin management

    3. Sales forecasting and demand management

    4. Cataloguing and stock management

    5. The role of sales promotions

    6. Sources and impact of forecast error

    7. Measuring and improving forecast performance

    8. Impact of decisions on the supply chain

    9. Managing retail communications with selling teams

    10. Synthesising and communicating trading and sales within an organisation

    Read more

    The understanding and application of enterprise knowledge is seen as a transferable skill that can have cross-school application within the University, in that it has relevance to students from a broad range of academic disciplines who might be considering self-employment after graduation.

    The curriculum is based on the Small Firms Enterprise Development Initiative (National Standards-setting body for small business) Standards for Business Start-up, but has been expanded to include contemporary issues such as Intellectual Property and recent legislation.

    The module will include the following areas of study:

    1) Why firms become insolvent – economic financial and operational reasons for business failure; risks & liabilities; skills requirements for business ownership; self-development planning; sources of advice, and support for businesses.

    2) The new business planning process and format - developing and evaluating the business idea, and producing a business plan for potential lenders.

    3) Financial aspects – budgetary planning and control; cash-flow and working capital; understanding financial accounting and key financial documents; break-even analysis; credit control, and debt recovery.

    4) Market research, competition and barriers to market entry - identifying customers; market segmentation; planning the sales and marketing processes; customer perceptions and customer care, and developing quality standards for the business

    5) Legal issues - reporting requirements; UK & EU law relevant to small businesses; business formats and trading status and their respective risks and liabilities; insurance; insolvency, and intellectual property rights such as patents and copyright.

    6) Planning and employing staff - planning and obtaining premises; physical and financial resources, and the phased implementation of the business plan.

    Read more

    Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within supply chain and service management, and to learn how to evaluate the alternatives and make recommendations. Topics include:

    • The nature of services and service strategy

    • Supply chain management

    • Managing quality within supply chains

    • Service development and technology

    • Service quality and the service encounter

    • Project/Event management and control

    • Managing capacity and demand in services

    Read more

    The law affects the commercial world in many ways. This module focuses on how businesses fulfil their legal obligations to customers, suppliers and their workforce. As well as exploring how businesses are structured and the duties on directors and partners it also considers the legal obligations individuals and organisations have over those to whom they have a duty of care. The module further covers the main laws governing the employment of staff and contractors. By applying the law to real-world business situations students are able to fine-tune their problem solving skills and their ability to construct well-reasoned and persuasive arguments.

    The module covers the following topic areas:

    • The English Legal System, Legal Process and Dispute Resolution;

    • Law of Negligence – including general principles and negligent mis-statement

    • Law of Business Organisations - classification of business organisations; main principles applying to general and limited liability partnerships and registered companies, and directors' duties

    • Employment Law - the general scope of the legal obligations owed by employers to employees, including the employment contract, discrimination and dismissal

    Read more

    This module investigates the importance of having a dynamic buying function in retailing to meet the ever changing needs of the consumer and maintain a profitable business. It explores both Fashion and Food retailing and the differences between these industries. It considers how different strategic approaches influence new product design and purchasing as well as the importance of economic, legal and financial issues. Students will acquire expertise in how to plan and develop a range of products; how to develop pricing strategies, and how to work with strategic suppliers and partners to get a product that exceeds consumer needs to market ahead of the competition.

    The key elements of the curriculum are as follows:

    1. Organisational approaches to buying and the impact on the brand

    2. Process models of buying

    3. Competitor analysis

    4. Impact of trends and fashion on new product development

    5. Impact of innovation and technology on new product development

    6. Range planning

    7. Quality strategies and quality assurance

    8. Supplier selection and management

    9. Sustainability of product sourcing

    Read more

    A synopsis of the curriculum

    • Introduction to Business/Management Projects

    • Research Methodologies

    • Literature search and Literature Review

    • Data collection and questionnaire

    • Structuring a Project Report

    • Data Analysis

    • Presentations

    Read more

    A synopsis of the curriculum

    The curriculum is organised into two parts.

    Part I:

    Understanding the European Business Environment (Autumn)

    The European Business Environment (PESTEL), History and Development of the EU, Political and Institutional Framework of the EU. Impact of EU policies on business operations: from Single Market to Single Currency, EU Competition and Social Policies, Regional Policy and Industrial Policy, EU Trade Policy.

    Part II:

    Doing Business in the 'New' Europe (Spring)

    Formulating a European Business Strategy, Identifying Market Opportunities and Evaluating Modes of Entry. Understanding the impact on business of cultural diversity. Management within a European environment. Finance, Marketing and HRM issues for European Business.

    Read more

    The law affects the commercial world in many ways. This module focuses on the importance of law in governing transactions between individuals and businesses; what is required for legally compliant contracts; what the law expects of organisations in terms of protecting the consumer, and how businesses manage and avoid disputes. By enabling students to become familiar with those parts of the law they are most likely to encounter in their careers and in business the module helps them better understand the obligations that parties have to each other in law.

    The module covers the following topic areas:

    • The English Legal System

    • The Legal Process and Dispute Resolution

    • Law of Contract – including:

    • Formation

    • Contract terms

    • Vitiating elements, such as misrepresentation and economic duress

    • Performance and discharge of contract, including frustration

    • Common law and equitable remedies, including damages

    • Consumer Protection

    Read more

    Teaching and assessment

    We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and computer-based packages. You have approximately 12 hours of class time per week, and regular access to an academic adviser for advice on any matter concerning your studies or your performance on the course.

    Assessment is by a mixture of coursework and end-of-module examinations, with the examinations normally counting for up to 60-70% of the marks for each module.

    Programme aims

    The programme aims to:

    • develop understanding of a broad range of management functions and their integration, and the critical examination of management practice
    • prepare students for a career in business and management
    • bring critical insights from the social sciences to bear on management issues
    • provide a sound academic base from which students may continue to benefit from formal and informal management education and experiential learning
    • provide a curriculum that enhances further study opportunities and student employability
    • develop and maintain contacts with local employers via the work placement and other programmes
    • provide teaching and learning opportunities that are responsive to, and supportive of, the needs of our individual students
    • develop an understanding of key concepts, skills and techniques within the field of business and management, and appreciate how these are applied in the world of work
    • provide a highly supportive environment for students
    • maintain high standards of academic rigour, currency and innovation
    • develop key skills in numeracy, communication, financial and computer literacy.

    Learning outcomes

    Knowledge and understanding

    You gain knowledge and understanding of:

    • organisations, their environments and their management, including of people, operations, finance, marketing and organisational strategy
    • social science concepts and theories and the ability to apply them to business and management contexts
    • contemporary and pervasive issues, deepening and/or integrating core knowledge
    • European and international developments relevant to management
    • the processes, procedures and practices for effective management of organisations, including theories, models, frameworks, tasks and roles, together with rational analysis and processes of decision making within organisations and in relation to the external environment
    • markets, customers, finance, people, operations, information systems, communication and IT, business policy and strategy, and contemporary and pervasive issues.

    Intellectual skills

    You develop the ability to:

    • critically evaluate arguments and evidence
    • analyse and draw reasoned conclusions concerning structured and unstructured problems
    • apply core numeracy and IT skills to problems.

    Subject-specific skills

    You develop the ability to:

    • identify, formulate and solve business/decision-making problems using appropriate qualitative and quantitative tools
    • create, evaluate and assess options, in a range of business situations, applying concepts and knowledge appropriately
    • communicate effectively, orally and in writing, about business issues
    • apply core numeracy and IT skills to business problems
    • conduct research into business/management issues for project work, using a variety of sources and appropriate methodologies that inform the learning process.

    Transferable skills

    You develop the ability to:

    • identify and make effective use of information from various sources to assess ideas
    • be an effective self manager of time, so as to plan and deliver required outputs productively
    • communicate effectively, orally and in writing, using appropriate media
    • work in groups and apply other interpersonal skills
    • apply numeracy and IT skills appropriately.


    Graduate destinations

    Recent graduates have taken up management positions with a wide range of companies, including:

    • Deloitte UK
    • Deutsche Bank
    • Hewlett-Packard
    • Tesco
    • Vodafone.

    Help finding a job

    Kent Business School has an excellent international reputation and good links with businesses globally. This network is very useful to students when looking for work.

    The University also has a friendly Careers and Employability Service, which can give you advice on how to:

    • apply for jobs
    • write a good CV
    • perform well in interviews.

    Career-enhancing skills

    You graduate with a solid grounding in business management concepts, theories and skills, together with valuable industry experience.

    To help you appeal to employers, you also learn transferable skills that are essential for all graduates. These include the ability to:

    • think critically
    • communicate your ideas and opinions
    • manage your time effectively
    • work independently or as part of a team.

    You can also gain skills by signing up for one of our Kent Extra activities, such as adding much-sought-after analytical skills to your degree via Kent’s Q-Step Centre or learning a language.

    Professional recognition

    As a student at Kent Business School, you have the opportunity to study for the Chartered Management Institute’s (CMI) Level 5 Professional Diploma in Management and Leadership alongside your degree. CMI qualifications are highly sought after by employers.

    The Year in Industry was the most important aspect of my course, enabling me to put my learning into practice

    Joey Hosier Business Studies with a Year in Industry

    Entry requirements

    Home/EU students

    The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice. 

    It is not possible to offer places to all students who meet this typical offer/minimum requirement.

    New GCSE grades

    If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.

    Qualification Typical offer/minimum requirement
    A level



    Mathematics grade C

    Access to HE Diploma

    The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

    If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

    BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

    The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances.

    International Baccalaureate

    34 points overall or 15 points at HL including Mathematics 4 at HL or SL

    International students

    The University welcomes applications from international students programmes. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country. 

    However, please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.

    If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.

    Meet our staff in your country

    For more advice about applying to Kent, you can meet our staff at a range of international events.

    English Language Requirements

    Please see our English language entry requirements web page.

    Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme. 

    General entry requirements

    Please also see our general entry requirements.


    The 2019/20 annual tuition fees for this programme are:

    UK/EU Overseas
    Full-time £9250 £15700

    For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

    Your fee status

    The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

    Fees for Year in Industry

    For 2019/20 entrants, the standard year in industry fee for home, EU and international students is £1,385

    Fees for Year Abroad

    UK, EU and international students on an approved year abroad for the full 2019/20 academic year pay £1,385 for that year. 

    Students studying abroad for less than one academic year will pay full fees according to their fee status. 

    General additional costs

    Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


    University funding

    Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

    Government funding

    You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.


    General scholarships

    Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

    The Kent Scholarship for Academic Excellence

    At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

    The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages

    The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.

    The Key Information Set (KIS) data is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme. 

    Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.

    If you have any queries about a particular programme, please contact