Creating Your Own Enterprise - BUSN7420

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Autumn Term 6 15 (7.5) Sue Tarrant checkmark-circle


Whether you want to launch a business or save an entrepreneurial idea for later, working on your own business plan will help you to develop your problem-solving skills and demonstrate your overall business acumen – as well as potentially kick-start your future.

Utilising the knowledge and experience you have gained during your years at university and in industry, you'll produce a tailored business plan to a commercial standard. You'll gain an enhanced understanding of the issues that need to be addressed in setting up a new business, and develop the skills to create, run and pitch your own enterprise.

Your ability to think through the challenges of creating a new enterprise – and produce a coherent, convincing and commercial-ready plan – will showcase your value to potential employers and put you in the driving seat when launching your own business.


Contact hours

Private Study: 128

Contact Hours: 22

Total: 150

Method of assessment

Main assessment methods:

Team case study analysis (2000 words) (15%)

Individual Business elevator Pitch (Presentation) (5 mins) (15%)

Individual Business Plan (3000 words) (70%)

Reassessment methods:

100% coursework

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.

The most up to date reading list for each module can be found on the university's reading list pages.

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

- Demonstrate a systematic understanding of the financial processes relevant to a new business venture and/or enterprise.

- Apply a critical understanding of the legal implications of developing a new business.

- Demonstrate through the production of a Business Plan/Presentation the understanding of the planning processes for implementing the proposed venture and/or enterprise.

- Apply established marketing processes relevant to a new business venture and/or enterprise.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

- Co-operate with others in the acquisition and application of useful information.

- Communicate information, ideas, problems and solutions effectively using appropriate media to both specialist and non-specialist audiences.

- Demonstrate initiative and personal responsibility in working and studying independently.

- Apply the methods and techniques learned to review, consolidate, extend and apply their knowledge and understanding to initiate and carry out a project.


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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