Postgraduate MSc

Digital Marketing and Analytics with Placement

Elevate your career in the digital marketing landscape with our MSc Digital Marketing and Analytics course. With a strong focus on marketing metrics and practical application, this course prepares you to excel in digital campaigns across various industries.

Drishti Mehra is a former international student from India who completed a MSc in Digital Marketing and Analytics with a distinction at Kent Business School. Read Drishti's story...

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Overview

From social media, website management and digital design, digital marketers are now integral part of business. You require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. You'll apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.

Taking a Placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

Reasons to study our MSc Digital Marketing and Analytics degree at Kent

  • When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognised globally. As one of the top 1% of business schools, our graduates are highly sought after by employers who value our rigorous standards. You'll be well-equipped to excel in your career and make a positive impact on business and society.
  • You’ll be part of a supportive community at our Canterbury campus, one hour from London
  • You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
  • You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
  • You’ll gain access to employability support from enrolment up to three years after graduation at the historic Canterbury Cathedral


What you'll learn

You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

Everything you need to know about our Digital Marketing and Analytics with Placement course

Entry requirements

The University will consider applications from students holding a wide range of qualifications.

Course structure

Postgraduate taught modules are designed to give you advanced study skills, a deeper knowledge of the subject, and the confidence to achieve your ambitions.

How you'll study

Our expert teaching staff are leaders in their field who use innovative teaching methods to bring the subject to life. Programme aims and learning outcomes are set to ensure you get the most from your study.

Research

Kent is a leading research university, meaning that you will be informed about new discussions and developments by the people making them. This means your work will have real potential to make a difference.
We're modernising the way you learn at Kent.

In September 2025, we're launching a new curriculum and a progressive approach to assessment, timetabling and employability.

Time to plan.

Your timetables will be communicated well before the start of term. This means you can balance your studies with work and other commitments.

Balanced workload.

Teaching is spread over three teaching terms for undergraduates and four for postgraduates. You'll typically take two modules per term, so you can explore topics in depth.

Assessments within each term.

You'll be tested on what you've just learned as you learn it - not everything at once at the end of the year.

Enhanced employability skills.

You'll make real-world connections and gain career-relevant knowledge and skills. We don't create graduates for job roles, we create graduates who are ready to make a real impact.

Frequent, ongoing feedback.

You'll receive continuous feedback as you study. This helps you to build on your knowledge as you learn and improve the experience during your degree.

Your future

Embedded employability: Developing career-enhancing skills

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire. Our qualified careers practitioners provide support for up to three years after graduation.

Our careers and employability support at Kent Business School is designed to make sure you are ready to hit the ground running when you graduate, when you study with us you can expect:

  • 1-2-1 personalised Career Coaching with qualified and experienced coaches.
  • Pre-arrival guidance for international students to support navigating the UK labour market
  • Mentoring opportunities through professional bodies, business leaders and Kent alumni
  • Workshops and events designed to support your career planning, finding and securing work and work experience, and professional development, including insights from industry.
  • Access to careers fairs, live projects/competitions with employers and networking opportunities
  • Plus access to extracurricular professional development and skills courses run by industry professionals

Additionally, the Postgraduate Employability Edge programme, available to postgraduate students at Kent Business School takes place from Welcome Week until the end of your studies and is designed to enhance your career prospects further.

Successful KBS graduates: graduate destinations

Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations. 

Companies our graduates have gone on to work with include: 

  • Hitachi as Big Data Consultant 
  • Press Group as Search Engine Optimisation Specialist 
  • European Green as Social Media Coordinator 
  • Sparta Global as Data Analyst Consultant 

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs. 

Career support
Whether you want to get ahead in your current career, change lanes, or kickstart a new one – we are here to help you realise your ambition.
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Fees and funding

The 2025/26 annual tuition fees for this course are:

Full-time

  • UK
  • International

For details of when and how to pay fees and charges, please see our Student Finance Guide.

Tuition fees may be increased in the second and subsequent years of your course. Detailed information on possible future increases in tuition fees is contained in the Tuition Fees Increase Policy. If you are uncertain about your fee status please contact information@kent.ac.uk.

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

For details of when and how to pay fees and charges, please see our Student Finance Guide.

Tuition fees may be increased in the second and subsequent years of your course. Detailed information on possible future increases in tuition fees is contained in the Tuition Fees Increase Policy. If you are uncertain about your fee status please contact information@kent.ac.uk.

You'll need regular access to a desktop computer/laptop with an internet connection to use the University of Kent’s online resources and systems. We've listed some guidelines for the technology and software you'll need for your studies.

General additional costs

Find out more about student accommodation and living costs, as well as general additional costs that you may pay when studying at Kent.

Chevening scholarships

This programme attracts many applications from Chevening scholars. Chevening is the UK Government’s international awards scheme aimed at developing global leaders, and Kent is a Chevening partner. 

For details of the funding available, see our Chevening Scholarships page.

Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both: 

Scholarships

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Next steps

Ready to apply?

Learn more about the application process or begin your application by clicking on a link below.

You will be able to choose your preferred year of entry once you have started your application. You can also save and return to your application at any time.

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