Kent Business School

Making connections/ Impacting futures


Our Academic and Professional Team

Dr Marian Garcia Martinez Director MSc Value Chain Management
Senior Lecturer in Agri-Environmental Economics

 

Profile sections

Teaching Group: Marketing & Supply Chain

Room: Room 116, Kent Business School main building

Extension: 4113

Email: M.Garcia@kent.ac.uk

Office hours:
Please request appointment via email
Research supervisees

Freddy Brofman Epelbaum
Research area: Evaluation of Design and implementation of Food Traceability Systems

 

Christopher Sausman

Research area:Using Global Value Chain Analysis to Improve Export Competitiveness and Generate Rural Development

 

Andres Silva
Research area: Price Transmission in Tomato and Dairy European Chains: The Case of a New Traceability System

 

David Yawson
Research area: Entrepreneurial Marketing Decision Making in Small and Medium Scale Enterprises (SME) in the Food Industry
Past research supervisees

Mohamud Hussein
Research area: The Analysis of Co-Regulation Approaches to Food Safety and Quality
Journal articles
Also view these in the Kent Academic Repository
Book Sections
Articles

    Garcia Martinez, M. (2012) Co-creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage. Industrial Marketing Management. ISSN 0019-8501. (in press)

    Felgate, M and Fearne, A. and Garcia Martinez, M. (2012) Using Supermarket Loyalty Card Data to Explore the Moderating Impact of Shopper Segments on Promotional Response. International Journal of Market Research. ISSN 1470-7853. (in press)

    Garcia Martinez, M. and Garcia Perez, A. (2007) The Agrifood Cooperative Netchain: A Theoretical Framework to Study its Configuration. Food Economics - Acta Agriculturae Scand Section C, 4 (1). pp. 31-39. ISSN 1650-7541.

    Abstract

    This paper proposes a research framework of the design and configuration of agrifood chains where the focal firm is a second-tier cooperative (group of affiliated cooperatives) in order to assess the alignment of (relational) governance structures and coordination mechanisms in these chains with supply chain management (SCM) principles. The theoretical framework draws on the Relational View of inter-organisational competitive advantage and the Theory of Networks given that inter-cooperative vertical relationships are embedded in horizontal ties between firms (first-tier cooperatives) of social rather economic nature. The conceptual framework developed herein will help theory building in SCM, but most importantly it will advance current knowledge on the scope of SCM in the agrifood cooperative sector.

    Garcia Martinez, M. and Fearne, A. and Caswell, J.A. et al. (2007) Co-regulation as a possible model for food safety governance: Opportunities for public-private partnerships. Food Policy, 32 (3). pp. 299-314. ISSN 0306-9192.

    Abstract

    Public concern about food safety is placing increasing pressure on government agencies to be more prescriptive and proactive in their regulation of the food industry. However, given the scarcity of public sector resources, concerns about the impact of regulation on competitiveness and the scale of the task at hand, there is growing interest in co-regulation, with public and private sectors working hand-in-hand to deliver safer food at lower (regulatory) cost. This paper explores the scope for the co-regulation of food safety in the UK and North America, where there are distinct differences in the established regulatory processes. The authors conclude that opportunities clearly exist, to varying degrees in the different countries analysed, but that considerable obstacles remain to the widespread adoption of co-regulatory practices in the area of food safety

    Garcia Martinez, M. and Illes, C and Lehota, J. et al. (2006) Food Safety Performance in European Union Accession Countries: Benchmarking the Fresh Produce Import Sector in Hungary. Agribusiness, 22 (1). pp. 69-89. ISSN 0742-4477.

    Abstract

    In this paper the analysis of food safety performance has been undertaken through gap analysis using a novel application of a benchmarketing methodology. The analysis involved an audit of the fresh produce import supply chain to identify the performance gaps between fresh produce exporters in Hungary and firms in a best-practice country (the UK). The insights are relevant to other accession countries and to other candidate countries for EU enlargement.

    pdf
    Garcia Martinez, M. and Poole, N. (2004) Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry. The International Food and Agribusiness Management, 7 (4). pp. 16-39. ISSN 1559-2448.

    pdf
    Garcia Martinez, M. and Poole, N. (2004) The development of private fresh produce safety standards: implications for developing Mediterranean exporting countries. Food Policy, 29 (3). pp. 229-255. ISSN 0306-9192.

    Garcia Martinez, M. and Banados, F. (2004) Impact of EU Organic Product Certification Legislation on Chile Organic Exports. Food Policy, 29 (1). pp. 1-14. ISSN 0306-9192.

    Abstract

    Empirical studies have underlined the importance of technical trade barriers in the agricultural sector. For organic food products, national differences in standards and certification systems could act as a major non-tariff barrier for exporting countries, particularly developing countries, which could eventually fail to benefit from the increasing market opportunities for organic products in developed countries. This paper presents the results of a study on the impact of EU organic certification legislation on Chile organic exports where the lack of an equivalent system forces Chilean organic exports to enter the EU through the 'back door', that is, through special import permits, with the resulting increase in transaction costs as products accepted in one EU country may not be accepted in another. The paper reports also on the recent legislative developments to establish a national certification system in Chile for organic products and the problems encountered to make it operational. (C) 2004 Elsevier Ltd. All rights reserved.

    Garcia Martinez, M. and Illes, B.C. and Lehota, J. et al. (2003) Az Erteklanc es Elllatasi Benchmarkingja az Eguesult Kiralysag es Magyarorszagon Zoldseg-Gyumolcs Import Piacan. Hungarian Scientific Journal of Agricultural Economics, 1. pp. 52-60.

    Garcia Martinez, M. and Aragones, Z. and Poole, N. (2002) A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness, 18 (2). pp. 163-180. ISSN 0742-4477.

    Abstract

    This paper shows the full implementation of a marketing research exercise on the UK olive oil market. The paper is frequently cited in related consumer behaviour studies due to its methodological approach which combines both qualitative and quantitative analysis. Outcomes of the paper were discussed with the Spanish Olive Oil Producers Association and the Spanish Trade Representative in the UK.

    Garcia Martinez, M. and Campo, F. Del and Lopez, C. et al. (2002) Identificacion de Grupos Estrategicos en el Sector Hortofruticola Espanol. Economía Agraria y Recursos Naturales, 2 (1). pp. 89-113. ISSN 1578-0732.

    Garcia Martinez, M. and Illes, B.C. and Lehota, J. et al. (2002) Ellelmiszerbizfonsag Minoseg Magyarorszagon (Food Safety and Quality in Hungary). The Hungarian Journal of Marketing and Management, 4. pp. 27-34.

    Garcia Martinez, M. and Banados, F. (2001) El Impacto de la Legislocion Comunitaria ent el Desarrollo de la Cadena Comercial de Productos Ecologicos Chilenos. Revista Asturiana de Economia, 22. pp. 47-65.

    Abstract

    Empirical studies have underlined the importance of technical trade barriers in the agricultural sector. For organic food products, national differences in standards and certifications systems could act as a major non-tariff barrier for exporting countries, particularly developing countries, which could eventually fail benefit from the increasing marketing opportunities for organic products in developed countries. This paper presents results of a study on the impact of EU organic certification legislation on Chile organic sector as an illustration of the problem a developing country faces when trading internationally. The paper analyses the recent regulatory reform in Chile aimed to help domestic organic producers to overcome international trade barriers and reach a “playing field level”. However, technical problems and a slow uptake by the private sector have hampered the potential success of these widereaching legislative measures. As a result, Chilean organic products enter the EU market through the “back door” (i.e. special

    Garcia Martinez, M. and Briz, J. (2000) Innovation Activities in the Spanish Food and Drink Industry. International Food and Agribusiness Management Review, 3 (2). pp. 155-175. ISSN 1559-2448.

    Abstract

    This article examines the innovative performance of the Spanish Food & Drink Industry (F&DI). Results highlight the ‘evolutionary’ rather than ‘revolutionary’ nature of innovation activities in the Spanish F&DI. However, the adoption of ‘defensive/imitative’ strategies by Spanish F&D manufacturers raises important questions given the current manufacturer-retailer relationship with an increasing emphasis on innovation by food retailers when accepting/rejecting new products. The paper stresses the importance of in-house technological capabilities in innovation performance with a higher probability for Spanish F&D firms to be ‘truly’ innovative the higher their technological autonomy level.

Monographs
Conference Items

    Silva, A. and Garcia Martinez, M. (2009) Impact of Traceability Regulation in Trade Margins. In: International Food and Agribusiness Management Association (IAMA) Conference on Global Challenges. Local Solutions, 20 - 23 June 2009, Budapest, Hungary.

    Silva, A. and Garcia Martinez, M. (2009) On the Use of Stochastic Simulation to Measure the Impact of Traceback Solutions. In: E-Trace Conference - Harmonizing methods for food traceability process mapping and cost/benefit calculations related to implementation of electronic traceability systems, 25-26 February 2009, Tromso, Norway.

    Brofman, F. and Garcia Martinez, M. and Souza Monteiro, Diogo M (2009) Economic Evaluation of Technological Innovations in Food Traceability Systems. In: E-Trace Conference - Harmonizing methods for food traceability process mapping and cost/benefit calculations related to implementation of electronic traceability systems, 25-26 February 2009, Tromso, Norway.

    Garcia Martinez, M. (2007) Market Trends and Retailers' Strategies in Fresh Produce. In: Cal-Med Consortium Workshop III on Mediterranean Products in a Global Market Place, Instituto Europeo del Mediterraneo, 26th - 2th April 2007, Barcelona.

    Garcia Martinez, M. and Briz, J. and Carlos, P. De et al. (2006) Consumer Perception of Quality Labels as a Competitive Tool in the Spanish Beef Sector. In: USDA and AIEA2 International Meeting, Competitiveness in Agriculture and The Food Industry: US and EU Perspectives, Bologna, Italy.

    Garcia Martinez, M. and Briz, J. and Carlos, P. De et al. (2006) The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development. In: 98th Seminar of the EAAE - Marketing Dynamics within the Global Trading System: New Perspectives, Chania, Crete, Greece.

    Garcia Perez, A. and Garcia Martinez, M. (2006) The Agrifood Cooperative as a Network of Firms. A Theoretical Framework. In: 99th European Seminar of the EAAE, Trust and Risk in Business Networks, 08/02/2006, Bonn, Germany.

    Abstract

    This paper proposes a research framework of the design and configuration of agrifood chains where the focal firm is a second-tier cooperative (group of affiliated cooperatives) in order to assess the alignment of (relational) governance structures and coordination mechanisms in these chains with supply chain management (SCM) principles. The theoretical framework proposes an integrative approach by drawing on the Relational View of inter-organisational competitive advantage and the Theory of Networks as inter-cooperative vertical relationships are embedded in horizontal ties between firms (first-tier cooperatives) of social rather economic nature. The conceptual framework developed herein will help theory building in SCM, but most importantly it would advance current knowledge on the scope of SCM in the agrifood cooperative sector.

    Garcia Martinez, M. and Fearne, A. (2006) Is Co-regulation More Efficient and Effective in Supplying Safer Food? Insights from the UK. In: AAEA Pre-Conference Workshop on Economics of Food Safety, Long Beach, California.

    Garcia Martinez, M. and Briz, J. and Carlos, P. De et al. (2006) Food Innovation and Market Risk: A Case Study of the Interface in the Food Industry. In: 99th European Seminar of The EAAE, Trust and Risk in Business Networks, Bonn, Germany.

    Garcia Martinez, M. and Carlos, P. De and Felipe, I. De et al. (2005) A Study on Quality Perceptions and Food Safety: Strategic Actions for the Food Industry to Increase Consumer Confidence. In: 92nd Seminar of the EAAE, Quality Management and Quality Assurance in Food Chains, Gottingen, Germany.

    Garcia Martinez, M. and Briz, J. and Felipe, I. De et al. (2004) Benchmarking International Food Safety Performance in the Fresh Produce Sector. In: 84th European Seminar of the EAAE, Food Safety in a Dynamic World, Zeist, The Netherlands.

    Garcia Martinez, M. and Poole, N. (2004) The Development of Private Food Safety and Quality Standards: Implications for Mediterranean Countries. In: 88th European Seminar of the EAAE, Retailing and Producer-Retailer Relationships in the Food Chain, 5-6 May 2004, Paris, France.

    Garcia Martinez, M. and Arribas, N. and Felipe, I. De et al. (2004) Latest Developments in Quality Management in the Spanish Food Industry. In: Internal Conference of the International Association of Food and Ari-Food Economists Society, Quebec, Canada.

    Garcia Martinez, M. and Illes, C.B. and Lehota, J. et al. (2004) Food Safety Performance in EU Candidate Countries: The Case of the Fresh Produce Sector. In: UNSPECIFIED Wageningen Academic Publishers ISBN 907699840X.

    Garcia Martinez, M. and Briz, J. and Felipe, I. De et al. (2003) Quality Policy in Agricultural Exports Mediterranean Developing Countries to EU. In: 83rd European Seminar of the EAAE, Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 4/09/2003, Chania, Greece.

    Garcia Martinez, M. and Gharbi, M. and Laajimi, A. (2003) Introducing HACCP System in the Tunisian Dates Sector: An Exploratory Case Study. In: 83rd European Seminar of the EAAE, Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, Chania, Greece.

    Abstract

    Exported products are facing stricter quality and safety requirements, as several trends are bringing greater attention to food safety regulations in many countries. HACCP implementation is being required by more and more international consumers of fresh products. A strong effort has been made by the Tunisian government to improve the quality and safety system in the food sector. This paper investigates the perception of the HACCP system by Tunisian date packers/exporters, to examine difficulties related to the adoption of this procedure, to determine the advantages related to its adoption, and to discover the reasons leading some exporters not to adopt the HACCP system. Some recommendations are also given to help Tunisian decision-makers identify strategies to encourage date exporters to adopt this system. Data were collected from a survey of date packing companies and exporters (n=16). Most of the interviewees showed a willingness to adopt the HACCP system taking into consideration their financial, human and infrastructural means

    Garcia Martinez, M. and Gharbi, M. and Laajimi, A. (2003) Food Safety and Quality Systems in the Tunisian Olive Oil and Dates Sector: An Exporter View. In: 82nd European Seminar of the EAAE, Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks, 14-16 May 2003, Bonn, Germany.

    Abstract

    Food safety regulations are becoming increasingly important in international trade, and therefore exporting countries, particularly developing countries, need to demonstrate their capacity to comply with the demands for food safety and quality of international customers. This paper presents an overview of the food safety and quality systems in Tunisia, particularly in the case of olive oil and dates given their leading role in Tunisia agricultural exports and regional development and social cohesion. The analysis considers the need for firms to comply with international products standards. There is a general view among operators regarding the need for financial support to improve quality control infrastructure as a means to guarantee success in export markets. However, there are several means and incentives offered by the government, so food industries and particularly exporters have to take advantage of such actions and opportunities to improve their quality systems, and thereby their competitiveness.

    Garcia Martinez, M. and Poole, N. and Skinner, C. (2003) The Development of Private Food Safety and Quality Standards and Impact on Exports from Mediterranean Countries. In: 82nd European Seminar of the EAAE, Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks, 14-16 May 2003, Bonn, Germany. (unpublished)

    Garcia Martinez, M. and Monjas, Z. Aragones and Poole, N. (2002) A Repositioning Strategy for Olive Oil in the UK Market. In: Hawaii International Conference on Business, Honolulu.

    Garcia Martinez, M. and Monjas, Z. Aragones and Poole, N. (2001) A Repositioning Strategy for Olive Oil in The UK Market. In: 71st Seminar of the European Association of Agricultural Economists, The Food Consumer in the Early 21st Century, April 19-20, Zaragoza, Spain.

    Garcia Martinez, M. and Banados, F. (2001) Impact of EU Organic Product Certification Legislation on the Development of the Chilean Organic Supply Chain. In: 72nd Seminar of the European Association of Agricultural Economists, Organic Food Marketing Trends, Chania, Greece.

    Abstract

    Empirical studies have underlined the importance of technical trade barriers in the agricultural sector. For organic food products, national differences in standards and certification systems could act as a major non-tariff barrier for exporting countries, particularly developing countries, which could eventually fail to benefit from the increasing marketing opportunities for organic products in developed countries. This paper presents the results of a study on the impact of EU organic certification legislation on Chile organic sector as an illustration of the problem a developing country faces when trading internationally. The paper analyses the recent regulatory reform in Chile aimed to help domestic organic producers to overcome international trade barriers and reach a 'playing field level'. However, technical problems and an a slow uptake by the private sector have hampered the potential success of these wide-reaching legislative measures. As a result, Chilean organic products enter the EU market through the 'back door' (i.e. special import permits) with the resulting increase in transaction costs.

Research Reports

    Garcia Martinez, M. (2007) The Red Tractor Scheme. European Commission, Directorate General, Joint Research Centre

Total publications in KAR: 67 [See all in KAR]
Information obtained from the Kent Academic Repository. The University of Kent official repository of academic activity.
More information about the Kent Academic Repository

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Last Updated: 28/11/2011