Summer Schools


Kent Business School: Global Business in a Dynamic Environment

The overall experience was amazing, we were taught by the best professors from the University of Kent who shared their personal experiences with us, and we were able to discuss different topics in business, from law to marketing, we discussed it all! I met a wonderful group of people and made friends from different countries, got to explore the beauty of Canterbury, Whitstable, and London through trips led by Kent’s student ambassadors, and got to experience what it was like to study Masters at the University of Kent.

~ Rama Taimour, Business Summer School, Canterbury 2017


There is unprecedented change in international business. Very close linkages emerge between domestic and international activities, and between all economies around the globe. We know that when domestic economic activities are down, international business is down as well - only much more so.  As local economies grow, so does international business.

This course is led by expert professors from the UK and the USA aswell as professionals from local businesses to provide a comprehensive and up-to-date overview of international business and the institutions involved in the process. You can find out more about some of the expert staff who you will learn from here.

Although there is an underlying universality to the basic principles of business administration, it is when applying these principles that people in international business encounter unique problems. Theory will be emphasised for a normative understanding; practical aspects are focused on to show the relation of theory to practice or "real life". We will teach each other and learn from each other by the use of analogies, parables, and examples - which will help us understand and remember.

This course will draw upon high level meetings such as the Annual Meeting of the Academy of International Business and students will take part in a project to influence stakeholders in International business issues. Tailored seminars and case study exploration will enable students to produce and publish a finished documentation for social media, YouTube films or traditional commentary pieces addressing core issues of concern.

To paraphrase the Austrian-born British Philosopher Ludwig von Wittgenstein: “If you are not part of the discussion you are like a boxer who never goes into the ring.” This course will place you into the ring by:

  • Learning about the existence of a gap between international policy, research and business
  • Enabling  the use and meaning of international trade specific terminology and its major meaning and effects. 
  • Appreciating the rationale for government intervention in trade
  • Reflecting the need for and opportunity of righting past wrongs
  • Understanding the complexity of and participants in decision making in international business and trade
  • Appreciating how to be effective managers of the business-government interface
  • Providing helpful advice for preparing for life after graduation and the job market
  • Gaining a broader insight into the ethics, corruption, bribery and lack of soul at a tailored seminar at Canterbury Cathedral

The Kent Business Summer School is part of the University of Kent Summer School programme. It will allow you to make lasting connections with students from around the world, studying a range of subjects but sharing your own enthusiasm. International study will enable you to gain a deeper understanding of another culture, make lifelong friends from a wide variety of backgrounds and benefit from globally-renowned academic excellence.

For additional reasons to join us, visit our Canterbury Summer Schools overview.

Dates: Sunday 01 - Sunday 15 July 2018

Providing School: Kent Business School

Campus: Canterbury

Credit Transfer Option:  Equivalent to 10 Credits (ECTS 5) for transfer purposes.

Price: £1500 (Earlybird) for two weeks. Includes tuition, accommodation, teaching materials, welcome meal, organised trips and full library access


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Guest speakers

We have a range of exciting guest speakers scheduled to teach on our 'Global Business in a Dynamic Environment' Summer School this year combining experts in their teaching with professionals from outside corporations.

Dr Michael Czinkota

Dr Michael Czinkota teaches international business and trade at University of Kent and at Georgetown University. He is also the chaired professor emeritus for international marketing at the University of Birmingham in the United Kingdom. Fluent in Spanish and German, he has held professorial appointments in Asia, Australia, Europe, and the Americas. 

Dr. Czinkota served in the U.S. government during the Reagan and Bush Administrations. In the Bureau of Export Administration he was senior advisor for export controls. As Deputy Assistant Secretary of Commerce he was responsible for trade analysis and retaliatory actions. He also was head of the U.S. Delegation to the OECD Industry Committee in Paris. 

Dr. Czinkota was a partner in a fur trading firm and in an advertising agency. His academic work has focused on export development strategies and the linkage between terrorism and international business. He has written widely in leading journals on the topic and teaches a graduate seminar on International Terrorism and Marketing. He was named as one of the top three contributors to the international business literature. 

Dr. Czinkota has worked with the U.S. Department of State on terrorism preparedness and has testified before Congress on the topic. He is the author of Mastering Global Markets – which reflects the challenges of international management in a world of conflict and uncertainty. He also wrote three leading college texts, International Marketing 10th edition, International Business 8th edition and Fundamentals of International Business 3rd edition. 

Dr. Czinkota serves on the Global Advisory Board of the American Marketing Association, the Global Council of the American Management Association, and on the Board of Governors of the Academy of Marketing Science. He is a member of the American Council on Germany. For his work in international business and trade policy, he has been awarded honorary degrees from the Universidad del Pacifico in Peru and the Universidad Pontificia Madre y Maestra in the Dominican Republic. he was named a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Royal Society of Arts in the United Kingdom. 

Dr. Czinkota serves on several corporate boards and has worked with corporations such as AT&T, IBM, GE, Nestle, and US WEST. He has advised the Executive Office of the President and the U.S. General Accountability Office on trade policy issues. He also serves as advisor to the United Nations and the World Trade Organization. 
Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen-Nurnberg and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a Ph.D. in logistics from The Ohio State University. 

Professor Thomas Cooke

Professor Cooke specializes in the Legal Environment of Business and Federal Income Taxation. Professor Cooke's current research focuses on federal tax law changes, ethics and professional responsibility and tax practice and procedure. 

Professor Cooke has authored a number of articles on legal liability, tax ethics and the various tax acts. 

Professor Cooke is the Editor of The Federal Tax Alert and The Tax Client Newsletter. At The McDonough School of Business at Georgetown University, Professor Cooke teaches courses in Business Law: The Legal Environment of Business and Federal Income Taxation. 

Professor Cooke serves as a faculty co-director of the McDonough Business School's Global Experience Vietnam program. The program is available to second year MBA students. 

A member of The McDonough School of Business at Georgetown University faculty since 1976, Professor Cooke has been named a Distinguished Teaching Professor. In 1996, Professor Cooke was awarded the Georgetown University Vicennial Medal. Professor Cooke was the recipient of the Georgetown University Distinguished Teaching Award. 

Prior to joining The McDonough School of Business at Georgetown University faculty, Professor Cooke served as both an Assistant State's Attorney and Assistant Public Defender for Montgomery County, Maryland.

Professor Cooke is a member of the Board of Directors of the National Society of Tax Professionals. He is also a member of many professional associations, including the Maryland State Bar Association, DC. Bar Associations, and American Business Law Association.


Professor Ben Lowe

Ben Lowe is Professor of Marketing and Head of the Marketing research group at Kent Business School, University of Kent. Ben has been a marketing academic in the UK and Australia for over ten years and has a PhD in marketing from Griffith University.

Ben’s primary research interests relate to consumer behaviour and consumer acceptance of innovations. Specifically, Ben's research interests are in pricing innovations, consumer evaluations of introductory prices and promotions, diffusion and adoption of innovations, pioneer brand advantage, the Theory of Planned Behaviour, and the Technology Acceptance Model. He is also interested in food and consumers, social innovations and “Bottom of the Pyramid” markets. He has published several articles about marketing education in journals such as the Journal of Marketing Education and the Journal of Consumer Behaviour. In 2011 he won the Faculty of Social Sciences Teaching Award at the University of Kent for using Twitter to enhance learning outcomes in business modules (with Des Laffey and William Collier).

Ben has taught across the marketing curriculum in the UK, Europe and Australia, at undergraduate and postgraduate level. He is currently Director of Studies for the MSc in Marketing and teaches marketing and research methods modules on this programme. Ben’s area of specialism is Marketing Research, and he has co-authored a best-selling book in this area (Zikmund, William, Steve D’Alessandro, Hume Winzar, Ben Lowe and Barry Babin (2014), Marketing Research: 3rd Asia Pacific Edition, Melbourne: Cengage Learning. ISBN-978-0170236027). This book was shortlisted for an Australian Educational Publishing Award by the Australian Publishers Association.



Dr Zaheer Khan

Zaheer Khan is a Reader (Associate Professor) in International Business and Head of the Strategy & International Business Division at Kent Business School. Prior to joining University of Kent in 2017, he taught at the University of Sheffield, University of Hull, the University of Birmingham and Royal Holloway University of London. Prior to entering academia, he worked as a Consultant for Capgemini Ernst & Young, USA. He gained his PhD in International Business at the University of Birmingham. He is a fellow of the Higher Education Academy.

His work has appeared in some of the leading international business and strategy journals including the Journal of International Business Studies, Journal of World Business, International Business Review, Global Strategy Journal, International Marketing Review, Critical Perspectives on International Business, Industrial Marketing Management, the International Journal of Human Resource Management, Human Relations,and R&D Management, among others.

Zaheer's current research focuses on international knowledge transfer, international alliances, automotive industry, emerging economies firms post-acquisition strategies, and capability development of  emerging economies auto parts suppliers.

Zaheer has worked as a Consultant, Systems Analyst and Project Manager for a number of Fortune 500 companies.  He is an Associate Editor of the Journal of Multinational Corporation Strategy and serves on the editorial board of the Journal of Asia Business Studies. Currently, he is acting as a Guest Editor for the Applied Psychology and International Studies of Management & Organization Journal.



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Learning and teaching

Teaching formats will include lectures, seminars and workshops.

Total number of study hours will comprise 100 hours which will include elements of independent and private study.

  • 50 hours contact time during the summer school
  • 20 hours self-study before the summer school
  • 30 study hours during the summer school

    Total: 100 hours

Learning outcomes

By the end of this International Summer School course, you should have:

Intended specific learning outcomes

  • developed a good understanding of the subject matter which forms the focus of this intensive introductory course
  • explored a series of key subject-specific themes and media from a range of critical perspectives
  • had the opportunity to put into practice new subject-related skills which you have started to develop during the course
  • gained an awareness of the UK Higher Education system in the subject specific context

Intended generic learning outcomes

  • Gained an introduction to some of the aptitudes, expectations and requirements of more independent and higher level study achieved through a range of seminars, lectures, practice-based activities and one to one tutorials.
  • Experienced individual and group-based learning environments consonant with the expectations and requirements of higher level study
  • Exercised some element of self-directed study and time-management opportunities consistent with research skills and onward professional career opportunities
  • Enhanced your transferable academic skills such as reading and writing in relevant academic contexts, listening to academic lectures and input sessions as well as participating in academic seminars
  • Increased your intercultural awareness through studying in an international environment with students from other backgrounds and nationalities


Students will be evaluated based on the following (expressed in percentage of overall grade):

  • Short Editorial Writing 30%
  • Presentation 70%








AM 09:00-12:30

Welcome Induction and register; setting examples

Instructor: Mr Smith.Influencing International Stakeholders:

Instructor: Prof.Knight Global Business Research

Instructor: Prof. Czinkota. Market Entry and Internationalisation, Case: Lakewood Forest Products

Instructor: Prof. Cooke.Corporate Social Responsbility

LUNCH 12.30 - 14:00






PM 14:00 - 17:00

Instructor: Prof. Czinkota.The Global Imperative

Instructor: Mr Smith.Editorial Briefing

Trip into Canterbury

Instructor: Prof. Knight. Intercultural influences on Big Data research

Instructor: Prof. Czinkota and Mr Smith. Public Policy and Brand Management 

Canterbury Cathedral: THE TRIPLE HELIX : Business policy and academia - Coping with corruption, bribery and the lack of soul







AM 09:00-12:30

Instructor: Prof. Cooke. Corrupt practices and remedies

Instructor: Mr.Khan International Product positioning and segmentation

Instructor: Mr Smith. Refining the International Argument

Instructor: Prof. Ben Lowe. International Marketing

Instructor: Prof. Czinkota.Finalising the Editorial Influence. Module Review

LUNCH 12.30 - 14:00






PM 14:00 - 17:00

Instructor: Prof. Czinkota. Policy Influences,  and Conflicts case study: Case Tire Tariffs

Instructor: Mr.KhanStrategic Ambidexterity and its Consequences

Trip into Whitstable

Instructor: Prof.KnightLeadership and Sustainability

Instructor: Prof. Czinkota. Securing the future JOBS JOBS JOBS

Closing ceremony 16.00 - 17:00

To gain entry on to the Canterbury Summer School you will need to be either:

  • studying at a university outside the UK or at a UK university and considering options for further study in the UK
  • a professional exploring options for postgraduate study in the UK. 

You will also need to:

  • be able to demonstrate a keen interest in the field of Business Administration or have previous knowledge from your studies/work experience and looking to expand your knowledge in this area. Previous related study is desirable but not essential.
  • have at least IELTS 6.0 or equivalent with a minimum of 5.5 in each skill. If you have an alternative test/proof of your English language ability then you can mention this is your application and upload this instead. Students must feel confident reading, writing and liaising in English to attend this course.

Fees and scholarships

A reminder that you can apply for one course from each block, and also combine with our Paris and Brussels Summer Schools in most cases, as set out here.

The Scholarship application deadline is 5pm on Fri 30 March 2018. You can still apply after this date for a paying place.


Pay by Monday 16 April 2018 and receive an Early Bird discount of £100 per course.

  Earlybird Price
Standard Price
Without Accomodation £1,250 £1,350
With Accomodation included £1,500 £1,600


Fees Include full tuition for the summer school, accommodation, teaching materials, a welcome meal, full access to the University library facilities and social trips each Wednesday and at the weekend into London.

The final deadline for payment to secure your place on this course is Fri 28 May 2018

Scholarship Opportunities

We have 20 x £500 Internationalisation Scholarships available for the Canterbury Summer Schools available to students not currently studying at the University of Kent. If you wish to apply for a scholarship you will need to select 'School scholarship' at application and apply by Fri 30 Mar 2018. We will use your Reasons to study as part of the application form as the scholarship application. If you are a current student at another institution you may also wish to enquire about any mobility scholarships within your home institution or Government.


You must email to notify us of your withdrawal from a course as soon as you know that you will not be attending the course and before travelling to the UK. We will charge a £250 administration fee, unless there are exceptional extenuating circumstances for the withdrawal.

Accommodation details

The accommodation for this summer school is based in Park Wood flats and is offered on a self-catered basis. Students will be placed in their own double rooms equipped with en suite facilities. Check-in is after 14h00 on the first Sunday and check-out is before 10h00 on the final Sunday. All students will be offered University accommodation (included in fee), although if you wish to make alternative arrangements you can pay tuition fees only, saving £250 per two-week course.

Additional details about our accommodation is available on our Accommodation webpage.

Course information:

Please note that in order for the course to run a minimum of 6 registered students is required. Please do not make arrangements for travel until you have received your welcome and induction pack.

Getting here

You will find useful directions to the Canterbury Campus on our Directions page. Students who wish to arrange a taxi transfer from one of the London airports may wish to visit our Booking a Taxi in the UK page.




For enquiries please use the form below


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Every effort is made to ensure that the information contained in publicity materials is fair and accurate at the time of going to press. However, the courses, services and other matter covered by web pages and prospectuses are subject to change from time to time and changes may need to be made following publication and/or after candidates have been admitted to the University. Please see our institution wide Terms and Conditions / Disclaimer page for further information. Please note that modules shown are based on the current curriculum, but are subject to change.

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Last Updated: 02/11/2017