Are you excited by design and the creative possibilities of new technology? Digital Design at Kent combines both, allowing you to solve design challenges whilst gaining expertise to work in the creative industries.
You'll take a practical and theoretical approach to digital design, allowing you to design and build interactive products and services of the future whilst equipping you with skills sought after by employers.
Creativity is at the heart of our course. You develop your design and technical skills allowing you to showcase your creativity. Using the latest technology, you can work with a broad range of design assets and immersive technologies including audio, still and moving image, 3D, and interactive interfaces; creating new experiences for audiences, while setting yourself up for an exciting and fulfilling career in the creative industries.
In your final year you undertake a major project based on your own interests and career aspirations. This could be an interactive or immersive experience, 3D project, or web-based application
It is possible to take this course with a year in industry. For details, see Digital Design with a Year in Industry.
It is possible to take this course with a year abroad. For details, see Digital Design with a Year Abroad.
Make Kent your firm choice – The Kent Guarantee
We understand that applying for university can be stressful, especially when you are also studying for exams. Choose Kent as your firm choice on UCAS and we will guarantee you a place, even if you narrowly miss your offer (for example, by 1 A Level grade)*.
*exceptions apply. Please note that we are unable to offer The Kent Guarantee to those who have already been given a reduced or contextual offer.
The University will consider applications from students offering a wide range of qualifications. All applications are assessed on an individual basis but some of our typical requirements are listed below. Students offering qualifications not listed are welcome to contact our Admissions Team for further advice. Please also see our general entry requirements.
The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.
Distinction, Merit, Merit
30 points overall or 15 points at HL
Pass all components of the University of Kent International Foundation Programme with a 50% overall average (plus 50% in LZ013 Maths and Statistics if you do not hold GCSE Maths at 4/C or equivalent).
The University will consider applicants holding T level qualifications in subjects closely aligned to the course.
If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.
Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.
Please see our English language entry requirements web page.
Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.
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Duration: 3 years full-time
The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
This module provides an introduction to human-computer interaction. Fundamental aspects of human physiology and psychology are introduced and key features of interaction and common interaction styles delineated. A variety of analysis and design methods are introduced (e.g. GOMS. heuristic evaluation, user-centred and contextual design techniques). Throughout the course, the quality of design and the need for a professional, integrated and user-centred approach to interface development is emphasised. Rapid and low-fidelity prototyping feature as one aspect of this.
This module introduces design thinking; how design principles are embedded everywhere: from electronic devices to objects, commercial products, visual and audio communication, advertising (digital / print), online systems, services, and built environments.
Considering current and historical design approaches, students will learn about design processes as they apply to different domains of design (e.g. audio-visual, graphic, 3D, systems, interaction, electronic devices) and to evaluate the context for the design and the stakeholders that engage with the designed artefact.
Indicative topics include: basic design concepts, current and future trends, design in digital mediated society, speculative design, design for humans/non-humans/things.
This module introduces the stages of the workflow of 3D rigging and animation to familiarise students with what is involved in production. Weekly module workshops introduce an array of industry-standard applications and the techniques necessary for production, resulting in a practical understanding of the entire process. Indicative topics include; inverse kinematics, forward kinematics, joints system, Maya Embedded Language (MEL), scripting for rigging, skinning, mechanical rigging, humanoid mechanical rigging, character rigging, facial rigging, animal rigging, modelling for rigged bodies.
This practice-based module introduces key principles of Digital Content Creation. Students will learn to conceptualise design problems and produce work using industry-standard software tools. Indicative topics include: audio and visual (still and moving) content creation, use of colour and typography, design fundamentals.
This module introduces you to the theory, principles and practice behind designing Virtual Environments and enables you to create a real-time application demonstrating the acquired core skills. The module will cover specific production skills needed for the development of assets for various applications, programming concepts for navigating and interacting in Virtual Environments, AI, user interfaces. Theory is followed by practical workshops in different aspects of Virtual Environment design, culminating in project.
This is a practical module which covers the steps for integrating computer-generated elements. Each workshop includes hands-on training in 3D design and compositing software. The module covers 3D modelling and texturing as well as digital camera and lighting techniques. The module introduces the basic 3D design production techniques using the appropriate industry-standard software.
This undergraduate module introduces the practical techniques for creating interactive visual display using Processing, a Java-based IDE. We will also develop interesting tangible interfaces using Arduino IDE, with a range of sensors and actuators. Students will learn to manipulate images, create realistic motions, use motion sensing and speech recognition, in a series of lectures and workshops.
The module provides an introduction to the basic knowledge required to understand, design and write computer programs and the basic principles underlying the process of Software Engineering. No previous programming experience is assumed and the module proceeds via a sequence of lectures supported by simple exercises designed to give practical experience of the concepts introduced in the lectures.
This module introduces you to the theory, principles and practice behind virtual reality. Indicative topics include: perception and action in virtual environments, presence and immersion concepts, 3D interaction techniques, virtual reality systems, human factors in virtual reality, design principles for virtual environments, application domains for virtual reality. Theory is followed by programming workshops where you will be introduced to different software development kits. You will apply the acquired theoretical and practical knowledge in building a substantial project.
This module introduces you to key aspects of media production building on the conceptual and critical skill you developed in the first year (digital asset creation, media analysis, programming). To achieve this, you will develop and produce interactive solutions, learn to work with media ecologies and apply creative thinking.
This module introduces the 3D Design pipeline using industry-standard software packages.Each technical workshop session includes hands-on training in 3D Design and compositing software. Practical sessions cover 3D modelling, texturing, lighting, animation and compositing.
The module is concerned with undertaking a substantial digital media project against time and resource constraints. Topics include: intellectual property rights, privacy, data protection, research methods, project planning and management, working in teams. This module prepares students for the demands of the final year project.
Introduction to entrepreneurship, creativity and innovation, circular design; Team building and effective team collaboration; New technology development, technology lifecycle, technology readiness level (TRL); Financial management of large-scale projects and new ventures, sources of financing; Protecting and securing intellectual properties (IPs); Business planning tools for a new technology and start-up; Prototyping and commercialising a new technology and mitigate market risks.
The 2023/24 annual tuition fees for this course are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.
Most modules consist of a mix of lectures, seminars, practical work, computer sessions and private study. The workstations in our computer suites are equipped with current industry-standard software.
All modules contain design and project work, and are continuously assessed. The specialist project at Stage 3 is assessed by a written report, poster, a critique and, of course, the outcome of the project itself. Both Stage 2 and 3 marks count towards your degree result.
The industrial placement year is assessed by a written report, poster, and industrial assessment that together count as 10% of your overall degree result.
The year abroad is assessed on a pass or fail basis.
Our students have 24-hour access to our extensive air-conditioned computer suites and are able to take advantage of a dedicated production studio, with green-screen, VR suite and makerspace.
For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
Methods of assessment will vary according to subject specialism and individual modules. Please refer to the individual module details under Course Structure.
The course aims to:
You gain knowledge and understanding of:
You develop the following intellectual skills:
You develop the following subject-specific skills:
You develop the following transferable skills:
Digital Design prepares you for careers in areas such as:
Employers are always keen to employ graduates with knowledge of the work environment and some students receive job offers from their placement company.
The University also has an award-winning Careers and Employability Service which can give you advice on how to:
Studying on this degree not only equips you with an in-depth understanding of some of the most exciting technologies of the 21st century, it also helps you to develop useful workplace skills such as:
You can gain extra skills by signing up for one of our Kent Extra activities, such as learning a language or volunteering.
UCAS application cycle for 2023 is open. You can search courses and apply via the UCAS website.
Our Open Days are a great way to discover more about the courses and get a feel for where you'll be studying. Along with campus tours, online chats and virtual events there are lots of other ways to visit us.
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