European and International Business for University Study - LZ018

Location Term Level Credits (ECTS) Current Convenor 2017-18 2018-19
Canterbury
(version 2)
Autumn and Spring
View Timetable
3 30 (15) MR TK Bevis
Canterbury
(version 2)
Spring and Summer
View Timetable
3 30 (15)

Pre-requisites

January:
Co-requisite modules include: LZ036 Academic Skills Development (15 credits) and LZ035 Foundation Project (15 credits) OR LZ037 English for Academic Study (15 credits) along with two other 30 credit modules on the International Foundation Programme.

September:
Co-requisite modules include: LZ036 Academic Skills Development (15 credits) and LZ035 Foundation Project (15 credits) OR LZ037 English for Academic Study (15 credits) along with two other 30 credit modules on the International Foundation Programme.

JYA English Plus Programme Students: There are no co-requisite modules for JYA English Plus students. LZ036, LZ035 & LZ037 are not recommended as much of the Pre-sessional material they will have covered is repeated on these modules. JYA students are recommended to take other English & skills wild modules, plus they can choose any two other subject modules on the IFP. JYA Students with the equivalent of IELTS 6.5 can select modules provided by a wide range of other academic schools instead.

Restrictions

None

2017-18

Overview

The Business Management module seeks to provide a comprehensive and intuitive understanding of the world of business, and its place in the wider society in which it operates.
The module is divided into four principal stages, the first being a review of the business environment taking into account the external as well as the internal forces which organisations have to understand and adapt to, in order to survive and progress. The second stage is an appraisal of the function of Marketing, focusing on the market environment, the research needed to comprehend customer desires and actions, and the tools and techniques required to present products and services in the most appropriate manner to stimulate and satisfy customer satisfaction.
The third stage of the module switches attention to the financial aspects of corporate performance, looking at the financial reporting documents of organisations, the approaches needed to secure investment and the translation of that resource into the various asset categories of the firm. The monetary performance of a business is assessed and methods of ensuring both the effectiveness and efficiency of financial performance are studied.
The fourth, and final, stage of the module looks at the management of human resources and the way in which organisations acquire, train and motivate their employees. An integral part of this stage is the study of leadership and management and the translation of a corporate vision into objectives and strategies which blend Operations Management, Marketing, Finance and People Management to attain and sustain competitive strength in a challenging and changing international environment.
The module is designed to bring a thinking approach to the task of managing organisations and to combine reflection with action, by the use of presentations, case studies and informed discussion to the consideration of business success.

Details

This module appears in:


Contact hours

January cohort:
Two hours of lecture, one hour of seminar per week over 12 weeks in the Spring Term (36hrs), 12 weeks in the Summer Term (36hrs)
Four hours of lecture, two hours of seminar per week over 3 weeks of intensive revision time in the Summer vacation (18hrs)
In addition, students will be expected to spend 7 to 8 hours of private study per week over 27 weeks (total 210hrs)
The total number of study hours equals 300.

September cohort:
Two hours of lecture, one hour of seminar per week over 12 weeks in the Autumn & 12 weeks in the Spring Term (72hrs), 4 weeks in the Summer Term (12hrs)
In addition, students will be expected to spend 8 hours of private study per week over 27 weeks (total 216hrs)
The total number of study hours equals 300.

Cost

NA - there is no core text required for this module

Method of assessment

Coursework will account for 60% of the overall mark, consisting of:
Term One:
Written Assignment (30%)
In Course Test (17%)

Term Two:
Written Assignment (33%)
In Course Test (20%)

Final Examination will account for 40% of the overall mark.

Preliminary reading

Boddy, D. (2005) Management: An Introduction, Prentice Hall.
Hall, D., Jones, R., Raffo, C.& Anderton, A (2008) Business Studies, Pearson.
Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008) Principles of Marketing: 5th European Edition, Pearson.
Torrington, D., Hall, L., Taylor, S. & Atkinson, C. (2009) Fundamentals of Human Resource Management, Prentice Hall.
McLaney, E., Atrill, P. & Black, G. (2008) Accounting: An Introduction, Pearson.

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

By the end of the course students will be able to:
• Utilise and apply appropriate techniques and models to deal with business and management problems.
• Identify and explain causal relationships in the explanation of marketing phenomena.
• Understand and apply operational concepts and terminology accurately and appropriately.
• Demonstrate knowledge and understanding of a range of market research problems and proposed solutions.
• Identify the assumptions underlying business theories.
• Evaluate policy responses to a range of management issues and problems.
• Explain and analyse the main issues in UK, European and global human resource management in recent years.
• Utilise graphical and numerical methods in the presentation and analysis of financial issues and problems.
• Utilise business data drawn from a range of sources to evaluate the accuracy and reliability of that data.

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