The module introduces students to behavioural economics, which combines economic analysis with insights from psychology to understand human behaviour. It will start by briefly presenting the classical model of rational, selfish economic agents, outlining limitations of this model in predicting and explaining behaviour. Thereafter, it will introduce students to models which relax assumptions of the classical model, incorporating insights from psychology instead, and cover evidence on the power of these behavioural models in explaining human behaviour. Finally, it will cover the implications of these models for the design of public policy.
Private Study: 121 hours
Contact Hours: 20 hours lectures + 9 hours workshops/seminars
Total: 150 hours
This module is optional for all students studying single and joint honours degrees in Economics.
This module is available to short-term credit students.
This module is available as an elective module.
Method of assessment
Main assessment methods:
Take away assignment (20%)
Online test (20%)
Extended essay (3000-word) (60%)
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages.
On successfully completing the module students will be able to:
1 Demonstrate knowledge and understanding of how behavioural approaches can be integrated into models of human behaviour
2 Understand the main predictions of behavioural economics models and compare them with standard economic models
3 Be able to interpret empirical evidence on behavioural economics and to understand its relevance to real world phenomena
4 Gain an understanding of how behavioural economics principles can be used to better design economic policies.
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Credit level 5. Intermediate level module usually taken in Stage 2 of an undergraduate degree.
- ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
- The named convenor is the convenor for the current academic session.
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