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The module introduces students to behavioural economics, which combines economic analysis with insights from psychology to understand human behaviour. It will start by briefly presenting the classical model of rational, selfish economic agents, outlining limitations of this model in predicting and explaining behaviour. Thereafter, it will introduce students to models which relax assumptions of the classical model, incorporating insights from psychology instead, and cover evidence on the power of these behavioural models in explaining human behaviour. Finally, it will cover the implications of these models for the design of public policy.
Private Study: 121 hours
Contact Hours: 20 hours lectures + 9 hours workshops/seminars
Total: 150 hours
This module is optional for all students studying single and joint honours degrees in Economics.
This module is available to short-term credit students.
This module is available as an elective module.
Main assessment methods:
Take away assignment (20%)
Online test (20%)
Extended essay (3000-word) (60%)
Reassessment methods
100% coursework
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages.
On successfully completing the module students will be able to:
1 Demonstrate knowledge and understanding of how behavioural approaches can be integrated into models of human behaviour
2 Understand the main predictions of behavioural economics models and compare them with standard economic models
3 Be able to interpret empirical evidence on behavioural economics and to understand its relevance to real world phenomena
4 Gain an understanding of how behavioural economics principles can be used to better design economic policies.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.