Microeconomics for Business - EC313

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2020 to 2021
Autumn 4 15 (7.5) DR P Pacheco-Lopez checkmark-circle


This module is designed for students who have not studied Microeconomics for Business before or who have not previously completed a comprehensive introductory course in economics. However, the content is such that it is also appropriate for students with A-level Economics or equivalent, as it focuses on the analysis, tools and knowledge of microeconomics for business.

The module applies economics to business issues and each topic is introduced assuming no previous knowledge of the subject. The lectures and related workshop programme explain the economic principles underlying the analysis of each topic and relate the theory to the real world and business examples. In particular, many examples are taken from the real world to show how economic analysis and models can be used to understand the different parts of business and how policy has been used to intervene in the working of the economy.

The module is carefully designed to tell you what topics are covered under each major subject area, to give readings for these subjects, and to provide a list of different types of questions to test and extend your understanding of the material.


This module appears in the following module collections.

Contact hours

Total contact hours: 21 hours
Private study hours: 129
Total study hours: 150


This module is compulsory for all students on any of the following programmes: BSc Management, BSc Marketing, BSc International Business, BA Mathematics and Accounting and Finance and associated programmes.
This module is an elective for all Stage 1 students except for those on Single or Joint Honours degree programmes in Economics.

Method of assessment

40% Coursework as follows:

Moodle Quiz (40%)

Examination, 2 hours (60%)

Indicative reading

J Sloman and K Hinde, Economic for Business (5th ed), Prentice Hall, Pearson Education, 2010
Chris Mulearn and Howard Vane, Economics for Business (2nd ed), Palgrave Macmillan, 2012

See the library reading list for this module (Canterbury)

Learning outcomes

By the end of the module, you will be able to:

* understand the basic principles of microeconomics.
* understand the main ways in which microeconomics can be used to analyse business decisions, behaviour, problems and issues the basic principles of game theory.
* understand the economic analysis of important current business issues in the UK, the European Union and the world economy.
* utilise simple microeconomics models to explain economic behaviour and phenomena.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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