Microeconomics for Business - EC313

Location Term Level Credits (ECTS) Current Convenor 2018-19 2019-20
Canterbury Autumn
View Timetable
4 15 (7.5) DR P Pacheco Lopez




EC302, EC304 and MA309 cannot be taken with this module.

Not available to students on single and joint honours degree programmes in Economics



This module is designed for students who have not studied Microeconomics for Business before or who have not previously completed a comprehensive introductory course in economics. However, the content is such that it is also appropriate for students with A-level Economics or equivalent, as it focuses on the analysis, tools and knowledge of microeconomics for business. The module applies economics to business issues and each topic is introduced assuming no previous knowledge of the subject. The lectures and related seminar programme explain the economic principles underlying the analysis of each topic and relate the theory to the real world and business examples. In particular, many examples are taken from the real world to show how economic analysis and models can be used to understand the different parts of business and how policy has been used to intervene in the working of the economy. Workshops are included in the module to apply economic analysis and techniques to business situations. The module is carefully designed to tell you what topics are covered under each major subject area, to give readings for these subjects, and to provide a list of different types of questions to test and extend your understanding of the material.


This module appears in:

Contact hours

10 lectures, 10 seminars, 3 workshops


Compulsory for all students studying single honours degrees in Management, recommended for certain Industrial Relations degrees.

Method of assessment

40% coursework, consisting of one essays (20% each) and one class test (20%); 60% written examination

Preliminary reading

J Sloman and K Hinde, Economic for Business (5th ed), Prentice Hall, Pearson Education, 2010
Chris Mulearn and Howard Vane, Economics for Business (2nd ed), Palgrave Macmillan, 2012

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

By the end of the module, you will
be equipped with the microeconomic analysis skills and understanding necessary for business and other degrees
be able to construct your own economic arguments and offer critical comments on the arguments of others.
understand the basic principles of microeconomics
understand the main ways in which microeconomics can be used to analyse business decisions, behaviour, problems and issues
understand the economic analysis of important current business issues in the UK, the European Union and the world economy
have been introduced to the following economics topics: business organisations; supply and demand; operation of markets; business in a market environment; the consumer; profit maximisation; consumer, producer and government decision making; pricing strategies; and input markets.

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