This module advances students' knowledge on core innovation management theories and new product development practice. It is based around understanding of the nature of sustainable innovation and ability to identify the relevance and potential for sustainable innovation in value-creating, consumer-driven businesses. Indicative topics may include:
a) Innovation Management (e.g. innovation typologies / degrees of innovation, models of innovation and innovation management),
b) Innovation Systems (e.g. people, leadership and organisation structures for innovation),
c) Innovation Performance (e.g. determining how innovative an organisation is),
d) New Product Development (e.g. how to define and quickly implement concepts for new products, services and processes)
Private Study: 128
Contact Hours: 22
Total: 150
Main assessment methods:
Individual Report 1 (1000 words) (20%)
Individual Report 2 (3000 words) (80%)
Reassessment method:
100% Coursework
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate knowledge and understating of the nature of sustainable innovation and be able to identify the relevance and potential for sustainable innovation in value-creating, consumer-driven businesses.
- Understand and execute the crucial tasks in New Product Development from idea generation to commercialisation.
- Understand the firm-internal perspective and context of innovation, including the formulation of and decision for innovation strategies, organisational structures and designs for innovation, creativity and performance within innovation teams, cooperation between R&D and marketing in the new product development process, champions and promoters of innovation, the management of radical innovation and the measurement of innovation performance.
- Apply appropriate (qualitative and quantitative) data analysis techniques to critically evaluate business' innovation performance and generate ideas for improving innovation performance.
- Demonstrate critical awareness of the key tools and techniques for mapping innovation, where to find information on leading edge approaches and have the ability to critically evaluate, select and systematically apply these in actual business situations.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Reflect on their own skills, knowledge and practice, and to ensure their own continuing self-development.
- Communicate effectively to a variety of audiences and/or using a variety of methods.
- Develop research, analytical, evaluative and critical thinking skills.
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