Under the guidance of a subject specialist (an allocated supervisor) this module involves the identification of a complex and substantive marketing problem which can be framed within relevant academic literature. The identified problem and subsequent research questions will enable students to collect and analyse primary and/or secondary data, to develop well thought out arguments along with supportable conclusions and recommendations. This module concludes the MSc Marketing studies and enables the acquisition of research-led skills essential for any future marketing expert.
There are two options for the marketing report: a consultancy report (which looks at a firm and/or industry problem) as well as a traditional academic report – a dissertation.
Total contact hours: 8
Private study hours: 292
Total study hours: 300
Main assessment methods
Individual Marketing Report (8000 – 10000 words) (100%)
This can be either a consultancy report (which looks at a firm and/or industry problem) or a traditional academic report – a dissertation.
Reassessment methods
Reassessment Instrument: 100% project
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- conceptualise a research topic or question on marketing, design and apply an appropriate research methodology and clearly articulate this within a report;
- identify and apply appropriate marketing tools and techniques to support the report;
- produce a comprehensive report in the required format that integrates and communicates knowledge gained from the MSc Marketing course;
- demonstrate a deep understanding of and competency in their individual marketing project domains.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- demonstrate competence in quantitative and/or qualitative marketing skills applied to marketing problems;
- conduct critical research into marketing issues;
- identify, find, record, organise, manipulate and communicate comprehensive knowledge relevant to the development and management of organisations.
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