Marketing Report - BUSN9001

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Year 7 30 (15) Rachel Duffy checkmark-circle


Under the guidance of a subject specialist (an allocated supervisor) this module involves the identification of a complex and substantive marketing problem which can be framed within relevant academic literature. The identified problem and subsequent research questions will enable students to collect and analyse primary and/or secondary data, to develop well thought out arguments along with supportable conclusions and recommendations. This module concludes the MSc Marketing studies and enables the acquisition of research-led skills essential for any future marketing expert.
There are two options for the marketing report: a consultancy report (which looks at a firm and/or industry problem) as well as a traditional academic report – a dissertation.


Contact hours

Total contact hours: 8
Private study hours: 292
Total study hours: 300

Method of assessment

Main assessment methods
Individual Marketing Report (8000 – 10000 words) (100%)
This can be either a consultancy report (which looks at a firm and/or industry problem) or a traditional academic report – a dissertation.

Reassessment methods
Reassessment Instrument: 100% project

Indicative reading

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- conceptualise a research topic or question on marketing, design and apply an appropriate research methodology and clearly articulate this within a report;
- identify and apply appropriate marketing tools and techniques to support the report;
- produce a comprehensive report in the required format that integrates and communicates knowledge gained from the MSc Marketing course;
- demonstrate a deep understanding of and competency in their individual marketing project domains.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- demonstrate competence in quantitative and/or qualitative marketing skills applied to marketing problems;
- conduct critical research into marketing issues;
- identify, find, record, organise, manipulate and communicate comprehensive knowledge relevant to the development and management of organisations.


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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