School of Economics


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Professor Iain Fraser

Professor of Agri-Environmental Economics

School of Economics, Keynes College, D1.11



Iain Fraser is a Professor of Agri-Environmental Economics. He received his PhD from the University of Manchester in 1992. He has held academic positions in the UK at the University of Manchester, Manchester Metropolitan University and Imperial College. He also lectured in Australia for seven years at La Trobe University.

His research interests cover various aspects of agricultural, environmental and resource economics. Since September 2012 he has been an editor of the European Review of Agricultural Economics.

Iain Fraser is the School's Director of Employability.


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Iain's publications can also be found on RePEc and Orcid.

Also view these in the Kent Academic Repository

Law, C., Fraser, I. and Piracha, M. (2019). Nutrition transition and changing food preferences in India. Journal of Agricultural Economics [Online]. Available at:
Fraser, I. and Balcombe, K. (2018). Wrapped in the Flag: Food Choice and Country of Origin Labelling. EuroChoices [Online]. Available at:
Mohanty, S. et al. (2018). Attribute Specific Impacts of Stated Non-Attendance in Choice Experiments. Journal of Agricultural Economics [Online]. Available at:
Sharma, A., Di Falco, S. and Fraser, I. (2018). Consumption of salt rich products: impact of the UK reduced salt campaign. International Journal of Health Economics and Management [Online]. Available at:
Robinson, J. et al. (2018). Supplying the wildlife trade as a livelihood strategy in a biodiversity hotspot. Ecology and Society [Online] 23:13. Available at:
Robinson, J. et al. (2018). Wildlife supply chains in Madagascar from local collection to global export. Biological Conservation [Online] 226:144-152. Available at:
Fraser, I. and Hussein, M. (2017). Hedonic Analysis of Consumers' Valuation of Country of Origin of Meat in the United Kingdom. Journal of Agricultural Economics [Online]. Available at:
Balcombe, K. et al. (2017). Examining the Relationship Between Visual Attention and Stated Preferences: A Discrete Choice Experiment Using Eye-Tracking. Journal of Economic Behavior and Organization [Online] 144:238-257. Available at:
Balcombe, K. and Fraser, I. (2017). Do Bubbles have an Explosive Signature in Markov Switching Models? Economic Modelling [Online] 66:81-100. Available at:
Fraser, I. and O'Hanley, J. (2016). Benefits Transfer and the Aquatic Environment: An Investigation into the Context of Fish Passage Improvement. Journal of Environmental Management [Online] 183:1079-1087. Available at:
Fraser, I. (2016). Consumer Preferences Regarding Country of Origin for Multiple Meat Products. Food Policy [Online] 64:49-62. Available at:
Hausmann, A. et al. (2016). Ecotourism marketing alternative to charismatic megafauna can also support biodiversity conservation. Animal Conservation [Online] 20:91-100. Available at:
Bugden, J. et al. (2016). Parametric and non-parametric analysis of tax changes. Global Business and Economics Review [Online] 18:533-549. Available at:
Balcombe, K. et al. (2015). Information Customization and Food Choice. American Journal of Agricultural Economics [Online] 98:54-73. Available at:
Lowe, B., Souza-Monteiro, D. and Fraser, I. (2015). Changing Food Consumption Behaviors. Psychology & Marketing [Online] 32:481-485. Available at:
Balcombe, K., Fraser, I. and McSorely, E. (2015). Visual Attention and Attribute Attendance in Multi-Attribute Choice Experiments. Journal of Applied Econometrics [Online] 30:447-467. Available at:
Balcombe, K. and Fraser, I. (2015). Parametric preference functionals under risk in the gain domain: A Bayesian analysis. Journal of Risk and Uncertainty [Online] 50:161-187. Available at:
Lowe, B., Fraser, I. and Souza Monteiro, D. (2015). A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing [Online] 32:585-600. Available at:
Shibayama, K. and Fraser, I. (2014). Nonhomothetic growth models for the environmental kuznets curve. International Economic Review [Online] 55:919-942. Available at:
Balcombe, K. et al. (2014). Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes. Journal of Agricultural Economics [Online] 65:446-462. Available at:
MacMillan, D. et al. (2013). Conservation marketing and education for less charismatic biodiversity and conservation businesses for sustainable development. Animal Conservation [Online] 16:263-264. Available at:
Di Minin, E. et al. (2013). Understanding heterogeneous preference of tourists for big game species: implications for conservation and management. Animal Conservation [Online] 16:249-258. Available at:
Conference or workshop item
Souza Monteiro, D., Lowe, B. and Fraser, I. (2016). Changing food choice behaviors using calorie counters. in: Teyssier, S. and Crosetto, P. eds. 1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption.
Souza Monteiro, D., Lowe, B. and Fraser, I. (2013). Consumer Willingness-to-Pay for Technology to Provide Nutritional Information in Retail environments. in: AMA Marketing and Public Policy Conference.
Fraser, I. et al. (2013). Attribute Non-Attendance and Attribute Importance Ranking Responses with Discrete Choice Experiments. in: 137th European Association of Agricultural Economists (EAAE) Seminar.
Showing 25 of 84 total publications in KAR. [See all in KAR]
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Research interests

Iain's current research interests cover various aspects of agricultural, environmental and resource economics. Examples, include agri-environmental economics (the use of contracts, implications of climate change, farmer coordination), non-market valuation (Contingent Valuation and Choice Experiments), the role of information in food consumption and applied econometrics. He has also conducted research on natural resource accounting, household waste management and the use of contracts in the Australian wine sector.

Iain's RePEc page is

Working Papers

Iain recently completed a project on Country of Origin food labels for Defra. A copy of the report can be found here.

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Consultation hours


Click here for School of Economics staff consultation hours.

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PhD supervision

Current students

Past students

  • Dr Monica Paganini: "Firm Level Efficiency", registered 2011
  • Dr Steve King, registered 2011, submitted October 2014
  • Dr Christina Siettou: "Pet Markets and Animal Welfare", completed 2015
  • Dr Uzma Iram: "Health Inequalities in Pakistan", completed 2013
  • Dr Nicole Snell: "Topics on Food and Health", completed 2011
  • Dr Emmanuelle Quillerou: "Adverse Selection and Agri-Environmental Policy Design: The Higher Level Stewardship Scheme as a Case Study", completed 2010
  • Dr Michael Bitzos: "Topics on Food and Health"


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Administrative roles

  • Director of Employability
  • Open/Applicant Day Co-ordinator


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School of Economics, Keynes College, University of Kent, Canterbury, Kent, CT2 7NP

Undergraduate enquiries: +44 (0) 1227 827497, Postgraduate enquiries: +44 (0) 1227 827440 or email us

Last Updated: 24/01/2019