Consumer Law - LW580

Location Term Level Credits (ECTS) Current Convenor 2018-19 2019-20
Canterbury Autumn and Spring
View Timetable
6 30 (15) MR DK Casey


LW315/325 Introduction to Obligations.


Not available to non Law students.



The module addresses the regulation of consumer markets. This module is aimed at students who wish to have an understanding of substantive law, policies and institutional framework concerning the regulation of consumer markets. The topic which will be covered in the module include:

  • Consumer society and the rise of consumer protection policy
  • Rationales for regulating consumer markets
  • Techniques for regulating consumer markets
  • The regulation of advertising and marketing practices
  • The regulation of unfair commercial practices
  • The regulation of unfair contract terms
  • The regulation of consumer credit
  • The regulation of food safety and quality
  • The regulation of product safety and quality
  • Details

    This module appears in:

    Contact hours

    Lectures - 20 hours approximately. Seminars - 20 hours approximately.

    Method of assessment

    30% coursework (consisting of 1 essay) and 70% written examination.

    Preliminary reading

    Cranston’s Consumers and the Law (3rd. ed. Scott & Black) Chapter 1.
    I Ramsay Advertising Culture and the Law (Sweet & Maxwell, 1996)
    M Hilton Consumerism in 20th Century Britain (Cambridge, 2003)
    I Ramsay Consumer Law and Policy: Text and Materials on Regulating Consumer Markets (2nd ed. Hart 2007, Chapter 1)
    A Offer The Challenges of Affluence (Oxford, 2006) Chapters 1 (Introduction), 3, 4, 6, 7, 12

    See the library reading list for this module (Canterbury)

    See the library reading list for this module (Medway)

    Learning outcomes

    Demonstrate knowledge of the relevant common law, statutory and non-statutory sources in the area of consumer law and to research and apply that knowledge to concrete fact situations.
    Demonstrate an understanding of the standard policy arguments and frameworks of consumer law, and to apply and critique them in concrete policy problems.
    Appreciate the role of consumer law and policy within the "new regulatory state" in the UK.
    Demonstrate an awareness of the different forms of legal regulation of consumer market transactions (e.g. private law, administrative regulation, "soft law", harnessing market incentives), and their strengths and weaknesses.
    Assess claims about the progressive potential of consumer law and its relationship to broader social policies such as addressing social exclusion.
    Appreciate the scope of EU consumer law and policy and its effects on UK law.

    University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.