This module introduces students to intercultural communication. It aims to empower them to understand the broader historical geopolitical, economic and cultural relations between nations which shape the contemporary context of globalised business. Through engagement with key theories from Modern Languages and cultural studies, students gain a critical understanding of how nations, businesses and individuals communicate across geographic, linguistic, cultural and digital divides. By analysing case studies from contexts such as Europe, Latin America and Francophone Africa, students will develop the intercultural awareness needed in global markets and the skills required to communicate effectively in multicultural business environments.
Private Study: 130
Contact Hours: 20
Total: 150
Main assessment methods
Written assignment (1,000 word equivalent) 35%
Essay (2,000 words) 65%
Reassessment methods
100% coursework (2,000 words essay)
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate an understanding of a variety of theoretical approaches drawn from Modern Languages and cultural studies (including national identity, globalisation, coloniality, hybridity and acculturation)
2 Apply these theories in analysis of textual and visual materials relating to a broad range of nations, cultures and businesses
3 Demonstrate inter-cultural awareness
4 Demonstrate understanding of how nations, businesses and individuals communicate across geographic, linguistic, cultural and digital divides
5 Demonstrate awareness of the broader historical, geo-political, economic and cultural relations between nations which shape the contemporary context of global business.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Analyse primary materials as appropriate, using up-to-date theoretical frameworks and relating works to the relevant socio-historical context
2 Use a range of established techniques to carry out independent analysis and research on cultural products and present their findings
3 Demonstrate critical thinking skills
4 Undertake independent research in the library, using appropriate academic databases online
5 Synthesise and evaluate information from a number of sources, deploying key techniques from the discipline.
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