Industrial Economics - ECON5470

Looking for a different module?

Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Spring Term 6 15 (7.5) Adelina Gschwandtner checkmark-circle


The module introduces students to the field of Industrial Economics and studies why and how firms and industries behave and interact with each other. Understanding firms' behaviour is relevant not only to the firms but also to the governments that design industrial policies in order to favour consumers without decreasing firms' efficiency.

The module is designed for students who have taken intermediate microeconomics and addresses issues that are present in everyday news: anti-competitive practices, the effect of market power on consumer welfare, incentives for product innovation, and the private and public effects of mergers.


Contact hours

Total contact hours: 16 hours
Private study hours: 134
Total study hours: 150


This is an elective module for all Single and Joint Honours Degree Courses in Economics.
The module is NOT available to students across other degree courses in the University

Method of assessment

Online Test (20%)
Extended Essay (4000 words) (80%)

Reassessment methods: 100% coursework

Indicative reading

Reading list (Indicative list, current at time of publication. Reading lists will be published annually)

Church, J and R. Ware (2000), Industrial Organization: A Strategic Approach, McGraw-Hill.

Lipczynski, J., Wilson, J. and J. Goddard (2013), Industrial Organisation: Competition, Strategy and Policy (4th ed.), Prentice-Hall.

Martin, S. (2010), Industrial Organization in Context, Oxford University Press.

Richards, D., Norman, G. and L. Pepall (2008), Industrial Organization: Contemporary Theory and Empirical Applications (4th ed.), Blackwell Publishing.

Tirole, J. (1997), The Theory of Industrial Organization (9th ed.), MIT Press.

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

Explain how firms' decisions regarding price, advertising and R&D, etc. can be modelled and evaluate the impact of those decisions on the structure and performance of markets

Understand how firm behaviour affects economic welfare

Understand and apply concepts of game theory to the analysis of firm's strategic behaviour

Understand the growth of firms through vertical integration and merger activity

Identify and critically evaluate the implications of economic theory for the design, implementation and evaluation of industrial policies in the UK and other countries

The intended generic learning outcomes.
On successfully completing the module students will be able to:

Reflect critically on the application of economic models to real-world problems

Address an economic problem using deductive and inductive reasoning

Retrieve, review and utilise information from a variety of sources

Communicate coherent economic arguments verbally and in writing

Plan work and study independently


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
Back to top

University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.