Creative Producing - The Creative Idea - DRAM8560

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Module delivery information

This module is not currently running in 2024 to 2025.


The creation of theatre is often seen from the perspective of the end product. However, to have an effect, Theatre needs to be attractive and robust enough to stand up to all the other offerings available in the "leisure pound" market. It requires a portfolio of components to be effective, such as: effective and stimulating content, an interesting interpretation, competent and suitable cast, evocative design, a suitable venue, pragmatic logistics to get the set, equipment, and cast into the venue and to and from it, an effective business plan and cashflow to enable it all to happen, and most importantly, an audience to play to. It is these components that make or break a professional theatre company. This module will look at the initial aspects needed to make theatre happen and give form to the creativity. This module is designed to allow the student to apply and demonstrate individual capability through working together as a group and proposing a business plan for the delivery of a creative idea. This will be assessed in the same way that a professional plan would be and the students will need to demonstrate a strong understanding of all aspects of pitching and developing an idea.


Contact hours

Total Contact Hours: 24
Private Study Hours: 276
Total Study Hours: 300

Method of assessment

Main assessment methods:

Portfolio (4,000 words) – 50%
Pitch Presentation (20 minutes) – 50%

Reassessment methods:

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages:

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1 Demonstrate overall development and deployment of advanced skills in the creation of new performance and/or company that will incorporate a creative idea and a detailed methodology in which to execute this using detailed business understanding and entrepreneurial methods;
2 Demonstrate a comprehensive understanding and knowledge of the component parts of a production and the procedures, processes and disciplines of working in a theatre company;
3 Understand and apply the basic forms of law and governance that are used within theatre including the use of intellectual property rights;
4 Demonstrate a comprehensive marketing strategy and plan;
5 Demonstrate a comprehensive financial and budgeting strategy and plan;
6 Pitch, present and defend original and independent arguments and propositions about a creative idea and execution.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1 Demonstrate effective communication skills using a variety of methods;
2 Identify health and safety issues and understanding of risk assessment;
3 Manage individual activity developing time management, people management, project management and self-management skills;
4 Demonstrate critical judgement and risk analysis;
5 Demonstrate active research skills.


  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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