Business in Emerging Markets - CB673

Looking for a different module?

Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2020 to 2021
Spring 5 15 (7.5) DR M Hampton checkmark-circle


The emphasis of the module is in providing students with sound theoretical and empirical foundations for analysing foreign firm strategic behaviour when developing their interests within emerging economies. Applications focus on recent developments in the economies of Central and Eastern Europe, China, Russia, Brazil, Mexico, Central and South East Asia, etc.

This module probes into the workings of strategies and subsidiary operations of firms in these economies, and provides students with a better understanding of the fundamental issues in strategy and subsidiary operations confronted by foreign firms competing in these newly opened and dynamic markets. With this orientation, you will gain insight into how the vagaries of emerging market institutions are challenging and contest subsidiary business development.


This module appears in the following module collections.

Contact hours

Total contact hours: 22
Private study hours: 128
Total study hours: 150

Method of assessment

Main assessment methods
Individual report (3000 words) (20%)
Group Presentation (20%)
Examination, 2 hour (60%)

Reassessment method:
100% Exam

Indicative reading

Core Textbook:
Cavusgil, S. T., Ghauri, P. N. & Akcal, A. A. (2013) Doing Business in Emerging Markets, 2nd edition, London: Sage

Supplementary Textbooks:
Ciravegna, L, Fitzgerald, R. and Kundu, S.K. (2014) Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy. Upper Saddle River, NJ: FT Press
Khanna, T. and Palepu, K.G. (2010) Winning in Emerging Markets: A Road Map for Strategy and Execution, Boston, Mass, Harvard Business Press
Merchant, H. (2015). Competing in Emerging Markets: Cases and Readings, 2nd edition. New York: Routledge

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- explain what is unique about the business context of emerging markets and identify the opportunities and threats in operating in these markets
- develop familiarity with a number of key developments, which determine the business environment (such as trade barriers, political and social) in emerging markets
- enhance their awareness of the local public perception of private (foreign) business in these markets
- develop an in-depth understanding of the fundamental shift in international economic and business development focus to emerging markets, especially relating to Brazil, Russia, India and China (BRICs)
- relate to and understand the distinguishing features and challenges posed by operating in emerging market economies
- apply their ability to explore the relationship between risk and reward in the development of strategies in an uncertain emerging market environment
- develop a written report (business plan) supported by an oral presentation to evaluate the appropriateness of establishing a venture in an emerging market using various tools and techniques

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- develop problem-solving and decision-making skills using relevant qualitative and quantitative skills
- build on concepts, theories and techniques introduced in the first year of study
- develop critical thinking skills and competencies through the use of contemporary International Business literature available in core texts and other relevant sources to aid the development of knowledge and understanding
- plan work, study independently and in groups using relevant learning resources
- develop the ability to structure and develop appropriate and effective communication, critically and self-critically, orally and in writing


  1. Credit level 5. Intermediate level module usually taken in Stage 2 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
Back to top

University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.