New Enterprise Development - CB612

Location Term Level Credits (ECTS) Current Convenor 2019-20
Canterbury
(version 2)
Autumn
View Timetable
5 15 (7.5) DR S Park

Pre-requisites

None

Restrictions

Available to short-term/exchange students

2019-20

Overview

This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.

Details

This module appears in:


Contact hours

Total contact hours: 21
Private study hours: 129
Total study hours: 150

Method of assessment

Main assessment methods:
Group Report (1,500 words) (30%)
Individual Report (3,000 words) (70%)

Reassessment method:
100% coursework

Indicative reading

Burns P. (2014). New venture creation: a framework for entrepreneurial start-ups, Basingstoke, Hampshire: Palgrave Macmillan.

Grant R.M., (2016). Contemporary strategy analysis, Chichester, West Sussex: Wiley.

Osterwalder A., Pigneur Y. and Clark T. (2010) Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, New Jersey: John Wiley & Sons.

Williams S. (2016). The Financial Times guide to business start up 2016, Harlow, England: Pearson

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- develop a viable business plan for establishing a new business venture or introducing innovation (e.g. new product/ service/ process/ business / project development) in an established organisation.
- discover and/or create opportunities to generate value to potential customers.
- conduct research necessary to gain in-depth knowledge required to develop a business plan.
- devise a marketing plan to generate value to customers.
- design a plan to operationalise a business model.
- develop an effective financial plan for a business and evaluate its viability.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- understand the specific skills required to successfully establish and operate a new enterprise, project or business unit etc.
- cooperate with others in the acquisition, development and application of useful information.
- communicate effectively using appropriate media.
- organise own time and effort to use available resources efficiently.

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