Available to short-term/exchange students
OverviewThis module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.
The curriculum is based on the business model canvas and lean start up principles (Osterwalder and Pigneur 2010) on designing a business plan for starting a new venture or introducing innovation in an established organisation. It includes the following areas of study:
This module appears in:
- Computing Stage 2/3 Canterbury
- Short-Term Study
- Social Sciences Undergraduate Stage 2 & 3
- Wild Modules
Independent Study 128
Total hours 150
Method of assessment
Group assignment 1500 word reflective report of business model simulation, which provides students the opportunity to set-up, manage and grow their virtual company 30%
Individual report 4000 Word Comprehensive Business Plan for establishing a new business venture or introducing innovation (e.g. new product/ service/ process/ business / project development) in an established organisation 70%
Burns P. (2014). New venture creation: a framework for entrepreneurial start-ups, Basingstoke, Hampshire: Palgrave Macmillan.
Grant R.M., (2016). Contemporary strategy analysis, Chichester, West Sussex: Wiley.
Osterwalder A., Pigneur Y. and Clark T. (2010) Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, New Jersey: John Wiley & Sons.
Williams S. (2016). The Financial Times guide to business start up 2016, Harlow, England: Pearson
8.1 Develop a viable business plan for establishing a new business venture or introducing innovation (e.g. new product/ service/ process/ business / project development) in an established organisation.
8.2 Discover and/or create opportunities to generate value to potential customers.
8.3 Conduct research necessary to gain in-depth knowledge required to develop a business plan.
8.4 Devise a marketing plan to generate value to customers.
8.5 Design a plan to operationalise a business model.
8.6 Develop an effective financial plan for a business and evaluate its viability.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
9.1 Understand the specific skills required to successfully establish and operate a
new enterprise, project or business unit etc.
9.2 Cooperate with others in the acquisition, development and application of useful information.
9.3 Communicate effectively using appropriate media.
9.4 Organise own time and effort so as to use available resources efficiently.
9.5 Demonstrate skills for using business simulation as a tool to plan business activities.