This module is not currently running in 2024 to 2025.
This module will enable students to write a high quality Marketing Report on a marketing and/or business related issue which both supports their immediate career objectives and satisfies the examination requirements first time.
Indicative topics are:
• Conducting research in marketing
• Identification of marketing management issues and relevant research objectives
• Preparation of a marketing report
• Literature reviews
• Marketing and business research methodologies
• Data collection and interpretation
• Structuring and writing a marketing and management report
• Communication of findings from the marketing report
• Ethics in the research process
Total contact hours: 8
Private study hours: 442
Total study hours: 450
Main assessment methods
Marketing Report (8000 – 10000 words) (100%)
Reassessment methods
Reassessment Instrument: 100% project.
Babbie ER (2013) The Practice of Social Research, 13th Edition, Cengage Learning. ISBN: 9781133050094.
Blumberg B, Cooper DR, Schindler PS (2011) Business Research Methods, 3rd European Ed, McGraw Hill. ISBN: 19780077129972.
Moisander J, Valtonen A (2006) Qualitative Marketing Research: A Cultural Approach, Sage Publications. ISBN: 9781412903813.
Sekaran U, Bougie R (2013) Research Methods for Business: A Skill Building Approach, 6th Edition, Wiley. ISBN: 9781119942252.
Weyers J, McMillan K (2007) How to Write Dissertations and Project Reports, Prentice Hall
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- conceptualise a research topic or question on marketing, design and apply an appropriate research methodology and clearly articulate this within a report;
- identify and apply appropriate marketing tools and techniques to support the report;
- produce a report in the required format that integrates and communicates knowledge gained from the MSc Marketing programme;
- gain a deeper understanding of and competency in their individual marketing project domains.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- demonstrate competence in numeracy and quantitative marketing skills including the use of models of marketing situations and qualitative research skills;
- conduct research into business and management issues;
- identify, find, record, organise and manipulate and communicate knowledge relevant to the development and management of organisations.
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