School of Economics


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Professor Iain Fraser

Professor of Agri-Environmental Economics

School of Economics, Keynes College, D1.11

Iain Fraser is Deputy Head of School and Concessions Co-ordinator


Iain Fraser is a Professor of Agri-Environmental Economics. He received his PhD from the University of Manchester in 1992. He has held academic positions in the UK at the University of Manchester, Manchester Metropolitan University and Imperial College. He also lectured in Australia for seven years at La Trobe University.

His research interests cover various aspects of agricultural, environmental and resource economics. Since September 2012 he has been an editor of the European Review of Agricultural Economics.


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Iain's publications can also be found on RePEc and Orcid.

Also view these in the Kent Academic Repository

Lowe, B., Souza-Monteiro, D. and Fraser, I. (2015). Changing Food Consumption Behaviors. Psychology & Marketing [Online] 32:481-485.
Balcombe, K. et al. (2015). Information Customization and Food Choice. American Journal of Agricultural Economics [Online].
Lowe, B., Fraser, I. and Souza Monteiro, D. (2015). A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing [Online] 32:585-600.
Shibayama, K. and Fraser, I. (2014). Nonhomothetic growth models for the environmental kuznets curve. International Economic Review [Online] 55:919-942.
MacMillan, D. et al. (2013). Conservation marketing and education for less charismatic biodiversity and conservation businesses for sustainable development. Animal Conservation [Online] 16:263-264.
Lowe, B., Souza Monteiro, D. and Fraser, I. (2013). Nutritional Labelling Information: Utilisation of New Technologies. Journal of Marketing Management [Online] 29:1337-1366.
Di Minin, E. et al. (2013). Understanding heterogeneous preference of tourists for big game species: implications for conservation and management. Animal Conservation [Online] 16:249-258.
Bailey, A., Sharma, A. and Fraser, I. (2011). Technology Adoption and Pest Control Strategies Among UK Cereal Farmers: Evidence from Parametric and Nonparametric Count Data Models. Journal of Agricultural Economics [Online] 62:73-92.
Fraser, I. and Balcombe, K. (2011). A General Treatment of 'Don't Know' Responses from Choice Experiments. European Review of Agricultural Economics [Online] 38:171-191.
Fraser, I., Balcombe, K. and Di Falco, S. (2010). Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price. Food Policy [Online] 35:211-220.
Bailey, A. et al. (2009). Integrated pest management portfolios in UK arable farming: results of a farmer survey. Pest Management Science [Online] 65:1030-1039.
Fraser, I., Balcombe, K. and Chalak, A. (2009). Model Selection for the Mixed Logit with Bayesian Estimation. Journal of Environmental Economics and Management [Online] 57:226-237.
Veríssimo, D. et al. (2009). Birds as tourism flagship species: a case study of tropical islands. Animal Conservation [Online] 12:549-558.
Bailey, A. et al. (2008). Modifying Willingness to Pay Estimates where Respondents Mis-Report their Preferences. Applied Economics Letters [Online] 15:327-330.
Haddock-Fraser, J. and Fraser, I. (2008). Assessing Corporate Environmental Reporting Motivations: Differences Between 'Close to Market' and 'Business to Business' Companies. Corporate Social Responsibility and Environmental Management [Online] 15:140-155.
Fraser, I. and Stevens, C. (2008). Nitrogen Deposition and Loss of Biological Diversity: Agricultural Land Retirement as a Policy Response. Land Use Policy [Online] 25:455-463.
Chalak, A. et al. (2008). Pesticides,preference heterogeneity and environmental taxes. Journal of Agricultural Economics [Online] 59:537-554.
Balcombe, K. et al. (2007). Examining the technical efficiency of rice producers in Bangladesh. Journal of International Development [Online] 19:1-16.
Conference or workshop item
Souza Monteiro, D., Lowe, B. and Fraser, I. (2013). Do conusmers value mobile technologies to assess nutritional information in retail environments? in: American Marketing Association, Marketing and Public Policy Conference.
Souza Monteiro, D., Lowe, B. and Fraser, I. (2013). Consumer Willingness-to-Pay for Technology to Provide Nutritional Information in Retail environments. in: AMA Marketing and Public Policy Conference.
Fraser, I. et al. (2013). Attribute Non-Attendance and Attribute Importance Ranking Responses with Discrete Choice Experiments. in: 137th European Association of Agricultural Economists (EAAE) Seminar.
Lowe, B., Souza Monteiro, D. and Fraser, I. (2012). Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. in: Rita, P. et al. eds. European Academy of Marketing 41st Conference.
Haddock-Fraser, J., Fraser, I. and Hellyer, N. (2010). Food Choice and Functional Ingredients: An Experimental Auction Approach Employing Bread. in: First Joint EAAE/AAEA Conference on "The Economics of Food, Food Choice and Health".
Souza Monteiro, D., Lowe, B. and Fraser, I. (2009). Willingness to Pay for Nutritional Information in Shopping Baskets. in: AAEA & ACCI Joint Annual Meeting .
Haddock-Fraser, J., Bitzios, M. and Fraser, I. (2009). Functional Ingredients and Food Choice: Results from a Choice Experiment. in: Agricultural Economics Conference.
Showing 25 of 65 total publications in KAR. [See all in KAR]
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Research interests

Iain's current research interests cover various aspects of agricultural, environmental and resource economics. Examples, include agri-environmental economics (the use of contracts, implications of climate change, farmer coordination), non-market valuation (Contingent Valuation and Choice Experiments), the role of information in food consumption and applied econometrics. He has also conducted research on natural resource accounting, household waste management and the use of contracts in the Australian wine sector.

Iain's RePEc page is

Working Papers

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Consultation hours

  • Thu 11.00-12.00
  • Fri 12.00-13.00
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PhD supervision

Current students

Past students

  • Dr Emmanuelle Quillerou: "Adverse Selection and Agri-Environmental Policy Design: The Higher Level Stewardship Scheme as a Case Study", completed 2010
  • Dr Nicole Snell: "Topics on Food and Health", completed 2011
  • Dr Michael Bitzos: "Topics on Food and Health"
  • Ms Uzma Iram: "Health Inequalities in Pakistan", registered 2010


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Administrative roles

  • Deputy Director of Learning and Teaching
  • Concessions Co-ordinator


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School of Economics, Keynes College, University of Kent, Canterbury, Kent, CT2 7NP

Undergraduate enquiries: +44 (0) 1227 827497, Postgraduate enquiries: +44 (0) 1227 827440 or email us

Last Updated: 29/09/2015