Businesses across Kent are invited to attend a free event in Medway that will examine how to use data analytics to improve customer loyalty and develop creative digital marketing campaigns.
The event, hosted by Kent Business School, takes place on Wednesday 3 April from 17.30 – 20.30 at the Dockyard Church in Chatham. Firms of all sizes and in any sector are welcome to attend.
The speakers are Dr Anabel Gutierrez, Senior Lecturer in Digital Marketing at Kent Business School in Medway, Mike Turner, Principal Business Advisor at software analytics firm SAS, and Rob Dando, founder of creative marketing agency Finally, based in Canterbury.
They will discuss their views on how data analytics, customer appreciation and creative marketing can work together to create strong customer loyalty strategies. This will be followed by a panel discussion with the audience, followed by networking and drinks.
Senior lecturer in digital marketing Dr Gutierrez said: ‘This promises to be a fascinating event that will provide firms of all sizes with the opportunity to learn more about digital marketing and analytics, an area of business that is now a vital part of day-to-day operations. We encourage as many firms as possible to attend.’
The event is free to attend but those interested in attending are asked to register online via Eventbrite. The full address for the venue is Dockyard Church Historic Dockyard, Chatham, ME4 4TZ.