If you already have an HND or a foundation degree in a business-related subject, Kent’s top-up programme offers you the chance to gain an honours degree in just one year of university study.
Kent Business School (KBS) is a top 30 UK business school for academic teaching, student satisfaction and graduate employment prospects. Within this community, you can learn how to challenge assumptions and think creatively.
We provide a friendly, student-focused environment, which helps you to make the most of your studies. With students and staff from a variety of backgrounds and nationalities, you learn in an international environment and this helps you to develop a global business perspective.
Our degree programme
Your studies begin in early September with a two-week Study Skills module. Following this, you choose modules that extend your knowledge from a wide range available. Our modules cover all aspects of business including human resource management, innovation and enterprise, leadership and business ethics.
Alongside your lectures and seminars, you have many opportunities to interact directly with the business community. Special events and schemes have previously included:
- workshops and seminars
- business challenges
- enterprise initiatives, including the Business Start-Up Journey
- networking events.
You can also get involved with the student-run Kent Business and Kent Enterprise societies; in previous years they have organised regular events with guest speakers from industry and supported budding entrepreneurs with their ventures.
Kent Business School has long-established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.
For graduate prospects, Business, Management and Marketing at Kent scored 89% in The Guardian University Guide 2019 and 88 out of 100 in The Complete University Guide 2019.
Business and Management Studies at Kent scored 91.4 out of 100 in The Complete University Guide 2019.
Of Business Studies students who graduated from Kent in 2017 and completed a national survey, over 94% were in work or further study within six months (DLHE). .
Teaching Excellence Framework
Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
Please see the University of Kent's Statement of Findings for more information.
The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.
Based on sector research and curriculum developments, we intend to offer the following innovative new modules on this programme from 2018/19, subject to availability:
The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:
|Modules may include||Credits|
CB357 - Study Skills (Top-Up Degree)
The module will include:
Audit of students skills in reading and comprehension of higher learning material.
Identification of behavioural barriers to effective learning.
The development of the necessary skills and awareness for self management through:
1. feedback from testing
2. group discussion
7. research and essay writingRead more
CB514 - Operations Management
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations Management and to learn how to evaluate alternatives and make recommendations. Topics are likely to include:
• Strategic role of operations and operations strategy
• Design of processes and the implications for layout and flow
• Design and management of supply networks
• Resource planning and management
• Lean systemsRead more
CB613 - Entrepreneurship
10. A synopsis of the curriculum
This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:
• Broader application of entrepreneurship
• Co-creation as a new form of generating value in an innovation ecosystem.
• Managing innovation entrepreneurially
• Entrepreneurial opportunity
• Entrepreneurial Motivation
• Entrepreneurial Marketing
• Entrepreneurial Finance – Finance fuels entrepreneurship.Read more
CB676 - Strategy Analysis and Tools
The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.
Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured mannerRead more
CB684 - Strategic Human Resource Management
This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.
The main topics of study are as follows:
• The theory of strategic HRM
• Strategic HRM and Business Strategy
• Strategic HRM and Organisational Performance
• Strategic employee involvement and participation
• HRM in the public sector
• HRM in Small and Medium Enterprises
• HRM in the voluntary sector
• Strategic HRM in the international contextRead more
CB602 - Digital Marketing Applications
The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.
The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.
The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisationRead more
CB544 - International Marketing
This module will introduce students to the key concepts, theories and issues involved in international marketing. In doing so it will enable students to understand how to identify and evaluate opportunities in international markets and assess the different market entry modes available to companies. In addition students will consider the need to adapt marketing mix elements for different international markets.
The main topics of study are as follows:
• Introduction to international marketing: Definitions, theories, approaches and motives.
• International Marketing Research
• Assessing international markets: The political and economic environment
• Assessing international markets: The Sociocultural environment
• Theories and frameworks for International market evaluation and selection
• Market entry modes: export, intermediate and hierarchical
• International marketing plans and strategy: Segmentation, targeting and positioning
• Designing the global marketing mix: Product, pricing, communication and distribution decisionsRead more
CB545 - Marketing Research
This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.
The main topics of study are as follows:
• Introduction to marketing research: Defining and designing marketing research projects
• Understanding data: Secondary data and databases
• Primary data collection techniques.
• Questionnaire design
• Measurement and measurement scales and error.
• Sampling and sample design and error
• Entering and coding data with SPSS
• Data analysis techniques
• Communicating the results of marketing research.Read more
CB546 - Marketing Communications
The module will provide students with the tools of marketing communications. Specifically students taking this module will be able to evaluate strengths and weakness of marketing communications channels. Over the course of a term the module will provide students with an understanding of the principles, methods and strategies of marketing communications. The main tools of marketing communications will be discussed as well as their suitability and effectiveness:
Topics may cover:
• The communications process
• Strategy and media planning
• Image, brand management and packaging
• Direct marketing
• Digital and interactive media
• Sales promotion, merchandising and point of sale
• Public relations and corporate identity
• Exhibitions, trade shows, product placement and sponsorship
• Personal sellingRead more
CB755 - Business/Consultancy Project
This module will allow students to work on a substantive piece of research which will allow them to frame and prioritise real business problems using well known fields and frameworks within academic business and management disciplines.
• Developing important research questions in the area of business and management
• Literature search and review
• Understanding different research designs used in business and management research projects
• Collection, use and analysis of secondary and primary data
• Developing Analytical and Critical Thinking in using theory and data to frame and address business and management problems
• Preparing and structuring the Business/Consultancy Project
• Referencing, Citations and Developing writing skills
• Communication and Presentation skillsRead more
CB751 - Psychology of the Contemporary Workplace
This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:
• Work psychology
• Individual differences and psychometrics
• Best practice personnel selection
• Stress and well-being
• Stereotypes and group behaviour
• Leadership and diversity
• The dark side of personality
• Political behaviour in the workplace
• The psychology of entrepreneurs
• Using work psychology to enhance employabilityRead more
CB658 - Diversity in Organisations
This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.
The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.
Main themes covered by this module will include:
Origins of diversity and equal opportunity in the workplace context;
Social and psychological perspectives on workplace diversity;
The UK and European diversity contexts;
Business benefits case and social equity case of managing diversity;
The legal framework for diversity;
Organisational approaches to diversity;
Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;
Diversity management in an international contextRead more
CB678 - Contemporary Management Challenges
This module will explore more advanced management and organizational theory to facilitate students’ examination of contemporary management challenges. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative topic areas may include:
Globalization and anti-globalization
The character of ownership – foreign versus national ownership
Social and environmental sustainability
Corporate social responsibility and corporate criminality
Organizational misbehaviour and resistance
Organizational identity and identity work
Masculinisation and Feminisation of Management
New forms of work such as emotional labour and aesthetic labour
New organizational formsRead more
CB738 - Buyer Behaviour
This module introduces students to core concepts and theories about decision-making, behaviour and consumption, including individual and organisational perspectives. It is based around understanding how purchase and consumption decision is made and the influential factors affect decision-making process and subsequent behaviours. This module will include:
Introduction to Buying behaviour – Buyer, User, and Consumer
Decision Making Theories
Needs, Wants, Motivation and Involvement
Learning Theories and Perception
Attitude Theories and Consumption
Affect, Perceived Risk and Buying Behaviour
Segmentation, Targeting, and Positioning
Organizational Buying BehaviourRead more
CB612 - New Enterprise Development
This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.
The curriculum is based on the business model canvas and lean start up principles (Osterwalder and Pigneur 2010) on designing a business plan for starting a new venture or introducing innovation in an established organisation.Read more
CB520 - Service Management
A synopsis of the curriculum
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:
• The nature of services and service strategy
• Service development and technology
• Service quality and the service encounter
• Project/Event management and control
• Managing capacity and demand in services
• Managing inventoriesRead more
Teaching and assessment
In a typical week, you spend eight to ten hours in lectures and seminars, and have regular access to an academic adviser for advice on matters concerning your studies. Modules also involve individual study and sessions in the computer laboratories. Modules are assessed by a combination of coursework and exams.
The programme aims to:
- produce graduates of value to the region and the nation, in possession of transferable skills and prepared for employment or further study
- develop students’ knowledge of, and employability within, the European Union
- provide learning opportunities that are enjoyable, involve realistic workloads and offer appropriate support for students from a diverse range of backgrounds
- foster flexibility and multidisciplinarity, and widen access to as many students as possible
- encourage students’ personal development and their critical attitudes towards change and enterprise, to reflect the dynamism and vibrancy of the business environment
- provide specialised studies relevant to individual vocations and professions in which students are intending to seek employment or further postgraduate study
- develop students’ abilities in Business and related specialisms
- instil in students a range of transferable skills, personal qualities and attitudes essential for successful performance in working life and further study.
Knowledge and understanding
You gain knowledge and understanding of:
- organisations and their internal environment, culture, functions and processes including structure, governance, operations and management and the individual and corporate behaviours and cultures that exist within and between organisations
- the external environment, including economic, environmental, legal, political and technological, and their effects at local, national and international levels upon the strategy, behaviour and management of organisations
- management and its processes, procedures and practices, including strategies, theories, frameworks, tasks and roles, together with problem solving and decision making
- contemporary issues affecting business organisations and their management, including business innovation, e-commerce, creativity and enterprise, knowledge management, sustainability and globalisation
- the management and development of people within organisations and employee relations.
You gain the following intellectual abilities:
- apply knowledge to the solution of familiar and unfamiliar problems, develop reasoned arguments and challenge assumptions
- analyse and draw reasoned conclusions concerning structured and unstructured problems related to the business environment
- produce written work using appropriate academic conventions, including quoting from and acknowledging written sources correctly
- conduct research into business-related issues using a variety of sources, evaluate their usefulness and organise information effectively, including appropriate referencing and presentation
- evaluate and analyse current changes, trends, developments and practices in business and formulate arguments and opinions
- display effective data analysis and interpretation skills.
You gain subject-specific skills in the following:
- the use and interpretation of models of business problems, techniques and strategies
- effective problem solving and decision making using appropriate business techniques, the ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations related to business and human resource management
- the ability to communicate effectively, orally and in writing, using appropriate formats, about business and related issues
- conduct detailed research into business/management issues for project work, using a variety of sources and appropriate methodologies
- the effective procurement and development of human resources and employee relations
- the ability to explain and evaluate a variety of business strategies and operational issues.
You gain transferable skills in the following:
- the ability to manage your own roles and responsibilities, effective time-management to achieve objectives, undertake personal and career development, and apply skills gained to changing situations and contexts
- the ability to treat other people’s values, beliefs and opinions with respect, to relate to, and interact effectively with, individuals and groups, work as a team member and develop negotiating skills
- communication: the ability to receive and respond to a variety of information, present information in a variety of visual forms, communicate effectively in writing, and participate in oral and non-verbal communication
- manage tasks and solve problems: the ability to use information sources, deal with routine and non-routine tasks, to identify and solve a range of problems
- the ability to apply numerical skills and techniques appropriately
- the ability to use a range of IT equipment and systems appropriately.
Our graduates find work in public and private sector management and consultancy, both overseas and in the UK. Recent graduates have gone on to take up positions at a wide range of companies and organisations, including:
- Lloyds Bank
- Transport for London
- Yahoo! UK
- Thames Valley Police
Help finding a job
Kent Business School has an excellent international reputation and good links with businesses globally. This network is very useful to students when looking for work in industry. We also offer career and skills development events.
The University’s friendly Careers and Employability Service can also give you advice on how to:
- apply for jobs
- write a good CV
- perform well in interviews.
You graduate with a solid grounding in core business management concepts, theories and skills, with a particular focus on global business.
To help you appeal to employers, you also learn key transferable skills that are essential for all graduates. These include the ability to:
- think critically
- communicate your ideas and opinions
- manage your time effectively
- work independently or as part of a team.
You can also gain extra skills by signing up for one of our Kent Extra activities, such as learning a language, volunteering, or developing analytical skills via Kent’s Q-Step Centre.
The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice.
It is not possible to offer places to all students who meet this typical offer/minimum requirement.
New GCSE grades
If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.
|Qualification||Typical offer/minimum requirement|
N/A. The only qualifications accepted for this programme are:
Mathematics and English grade C
|Access to HE Diploma||
|BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)||
The University welcomes applications from international students programmes. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.
However, please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.
If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.
Meet our staff in your country
For more advice about applying to Kent, you can meet our staff at a range of international events.
English Language Requirements
Please see our English language entry requirements web page.
Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.
General entry requirements
Please also see our general entry requirements.
The 2019/20 annual tuition fees for this programme are:
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
Your fee status
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
General additional costs
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
The Kent Scholarship for Academic Excellence
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.