This module is not currently running in 2024 to 2025.
The module provides a structured opportunity to put into practice the theoretical and practical knowledge and skills that students have acquired, in the context of delivering a significant sport or exercise related event. As such, this module will provide opportunities for students to develop appropriate vocational and applied academic knowledge.
In the process of proposing, planning, implementing, reviewing and evaluating an actual event, students will need to integrate market research, marketing, human resource management, leadership, health and safety issues, security, logistical and financial management in an appropriate way. The emphasis is on the processes that surround the actual event itself.
The module includes:
An introduction to the sport events industry
The planning cycle for major events
Market research and the development of an event concept
Human resource planning and management required for running a special event
Financial planning and management of a sport event
Marketing the event
Health, safety and security legislation and procedures
Establishing timelines and checklists.
Event implementation
Event evaluation
Total Contact Hours: 72
Total Private Study Hours: 228
Total Study Hours: 300
Event Proposal Presentation (20 minutes) – 30%
Event Observation – 30%
Event Defence Interview (20 minutes) – 40%
Bowdin, G.A.J., Getz, D., & Lashley, C. (2011). Events Management (3rd Ed). Oxford: Butterworth-Heinemann.
Health and Safety Executive (1999). The Event Safety Guide (2nd Ed) HMSO.
Masterman G. (2009) Strategic Sports Event Management an International Approach. Elselvier Butterworth-Heinemann. Oxford, U.K. ISBN 0 7506 5938 1
Robinson, L. & Palmer, D. (2011) Managing Voluntary Sport Organisation. Abington: Routledge.
Schmader, S.W. Jackson, R. (1997). Special Events: Inside and Out. 2nd Ed. Illinois: Human Kinetics.
Silvers, J.R. (2004). Professional Event Coordination. New Jersey: John Wiley and Sons.
Van Der Wagen, L. (2007). Event Management for Tourism, Cultural Business and Sporting Events (3rd Edition). Harlow: Pearson Education.
Watt, D.C. (1998). Event Management in Leisure and Tourism. Harlow: Longman.
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes. On successfully completing the module students will be able to:
Demonstrate knowledge of the Human Resource Management practices required for running a special event.
Discuss and apply policy, financial planning and reporting procedures.
Implement a marketing plan for the sporting event of their choice.
Apply relevant Health, Safety and Security legislation and procedures.
Relate and apply the theoretical knowledge gained in order to successfully plan, implement, review and evaluate a sporting event.
Demonstrate an ability to integrate the "Key Skills" into their assignments, projects and presentation.
The intended generic learning outcomes. On successfully completing the module students will be able to:
Demonstrate communication and presentation skills via the use of student led presentations and practicals and working in groups on a variety of material.
Demonstrate skills in information Technology and numeracy through the preparation of event planning and proposals, budgets, and presentations.
Display interactive group skills, evidenced through conducting student led presentations and tasks.
Demonstrate skills in problem solving, achieved through the identification and implementation of correct leadership style.
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