The module explores forms of political mobilization, with a focus on political campaigning and advocacy in order to equip students with the capacity to analyse critically political mobilisation, as well as develop the skills to engage in a knowledgeable way in political campaigning and advocacy. The students will explore, with the help of academic supervisors and policy practitioners the conditions of success of national and transnational campaigns. The thematic scope of the module spans from campaign design in electoral mobilisation and protest politics to advocacy in conflict, international development, human rights and humanitarian organisations.
This module appears in the following module collections.
Method of assessment
- Political campaign design, 1,500 words (20%)
- Essay, 3500 words (80%)
Waal, Alex. 2015. Advocacy in Conflict: Critical Perspectives on Transnational Activism. Zed Book Publishers.
Zetter, Lionel. 2014. Lobbying: The art of political persuasion (3rd edition), Harriman House Publishers
See the library reading list for this module (Canterbury)
Students will become familiar with the history of political mobilisation and social change as well as with some key theoretical frameworks used in the analysis of these phenomena. They will accrue knowledge and understanding of the practice of political campaigning and advocacy and will learn to evaluate the utility of different approaches to political campaigning and advocacy. They will also lear to conduct polling and surveys in politics, as well as critically assess surveys and use them in analyses of political mobilisation.
Back to top
Credit level 7. Undergraduate or postgraduate masters level module.
- ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
- The named convenor is the convenor for the current academic session.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.