Advocacy and Campaigning - PO701

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2020 to 2021
Autumn 7 20 (10) DR N Baygert checkmark-circle


The module explores forms of political mobilization, with a focus on political campaigning and advocacy in order to equip students with the capacity to analyse critically political mobilisation, as well as develop the skills to engage in a knowledgeable way in political campaigning and advocacy. The students will explore, with the help of academic supervisors and policy practitioners the conditions of success of national and transnational campaigns. The thematic scope of the module spans from campaign design in electoral mobilisation and protest politics to advocacy in conflict, international development, human rights and humanitarian organisations.


This module appears in the following module collections.

Contact hours




Method of assessment

- Political campaign design, 1,500 words (20%)
- Essay, 3500 words (80%)

Indicative reading

Waal, Alex. 2015. Advocacy in Conflict: Critical Perspectives on Transnational Activism. Zed Book Publishers.
Zetter, Lionel. 2014. Lobbying: The art of political persuasion (3rd edition), Harriman House Publishers

See the library reading list for this module (Canterbury)

Learning outcomes

Students will become familiar with the history of political mobilisation and social change as well as with some key theoretical frameworks used in the analysis of these phenomena. They will accrue knowledge and understanding of the practice of political campaigning and advocacy and will learn to evaluate the utility of different approaches to political campaigning and advocacy. They will also lear to conduct polling and surveys in politics, as well as critically assess surveys and use them in analyses of political mobilisation.


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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