This module is not currently running in 2024 to 2025.
The creation of theatre is often seen from the perspective of the end product. However, to have an effect, Theatre needs to be attractive and robust enough to stand up to all the other offerings available in the “leisure pound” market. It requires a portfolio of components to be effective, such as: effective and stimulating content, an interesting interpretation, competent and suitable cast, evocative design, a suitable venue, pragmatic logistics to get the set, equipment, and cast into the venue and to and from it, an effective business plan and cashflow to enable it all to happen, and most importantly, an audience to play to. It is these components that make or break a professional Theatre company. This module will look at the initial aspects needed to make theatre happen and give form to the creativity.
Weekly hours: 2 X 2 hour group or individual seminars up to max of 18 hours and 130 placement hours (or equivalent) or individual research hours contact dependent on employment, 6 hours preparation of individual project
100% Coursework: Individual Contribution and Research (20%); Group Pitch (30%); Industry Awareness (blog & essay 3/4,000 words) (50%)
The Business Enterprise Handbook: The Sunday Times & IoD 2001, Colin Barrow, Robert Brown, Liz Clarke
See the library reading list for this module (Canterbury)
1. Overall development and deployment of advanced skills in the creation of new performance and/or Company that will incorporates a creative idea and a detailed methodology in which to execute this using detailed business understanding and entrepreneurial methods.
2. A comprehensive understanding and knowledge of the procedures, processes and disciplines of working in a theatre company.
3. Understand and apply the basic forms of governance and incorporation that are used within Theatre.
4. Apply a general understanding of the key aspects of the legislation that impact on a theatre company and/or building, including Health and Safety, Employment and Contract law, using independent research.
5. Apply and demonstrate a general understanding of the need for, purpose and process of Marketing.
6. Evaluate and understand the component parts of a production.
7. Develop and demonstrate budgeting and costing of a proposed production.
8. Develop understanding of the analysis and evaluation of potential audiences through market research principles and communication techniques, where possible by participating in the preparation and/or execution of a marketing campaign with a placement company.
9. Develop an understanding of evaluating and considering production, programme or season of work.
10. An ability to present and defend original and independent arguments and propositions about a creative idea and execution.
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