This module explores the wider context and application of branding and identity as applied to products and experiences. Starting from an exploration of historical, social, cultural and commercial contexts students will then undertake a series of briefs that enable them to apply their design skills to external spaces and interiors, packaging, moving image, storytelling and narrative. It will encourage initiative, exploration and innovation. The skills developed include audience engagement through the development of brand stories, cross cultural communication and brand personalities, the potential for societal change and for audience engagement through a range of technologies.
Contact Hours: 48
Private Study: 252
Total: 300
Main assessment methods
100% Portfolio
Reassessment methods
Like-for-like
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Produce design outcomes which demonstrate a clear understanding of the problems inherent in communicating a corporate message
2. Produce imaginative visual images that effectively communicate a corporate message
3. Apply the corporate identity to a diverse range of applications and contexts
4. Evaluate corporate identity forms in terms of how effectively it communicates brand values, the mission and aspiration
5. Critically analyse contemporary corporate identities and understand the factors affecting their design, production and dissemination
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate a capacity for information gathering techniques using a wide range of sources, providing visual, contextual and industry case study research
2. Systematically plan, carry through and manage a project programme in a given time
3. Reflect critically on own ideas by becoming more open and acquainted with unfamiliar ideas and practices
4. Use Information and Communications Technology
5. Prepare and manage well-supported critical analyses (written, visual and oral) and practical presentations based on theory and practical projects
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