Creative Communication - DESG4018

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2022 to 2023
Autumn Term 4 15 (7.5) checkmark-circle


In this module students will be introduced to creative methodologies that demonstrate a strategic response to resourcing the communication problem/issue/brief.
It will consider the selection and shaping of ideas and concepts that advance intentions and solutions. The module will examine the responses and decisions that enable the articulation of an appropriate outcome.


Contact hours

Total Contact Hours: 33
Private Study Hours: 117
Total Study Hours: 150

Method of assessment

Main assessment methods:

Portfolio 100%

Reassessment methods:
Reassessment instrument: Like-for-like

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages:

Indicative Reading List:

Ambrose, G., Harris, P. (2015). Design Thinking for Visual Communication. London: Bloomsbury
Crow, D. (2015). Visible Signs. London: Bloomsbury
Ingledew, J. (2011). The A-Z of Visual Ideas: How to solve any creative brief. London: Laurence King
Marshall, L., Meacham, L. (2010). How to Use Images. London: Laurence King
Noble, I., Bestley, R. (2016). Visual Research. London: Bloomsbury

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Identify, analyse and interpret communication problems and issues.
2. Utilise appropriate source/research material in the progression of ideas and concepts.
3. Review and evaluate the quality and appropriateness of decisions.
4. Select media, materials and visual strategies that communicate ideas and intentions.
5. Apply effective and engaging creative outcomes.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Be aware how to develop and nurture ideas from a variety of sources.
2. Communicate ideas/concepts in appropriate forms.
3. Apply critical judgement in resolving issues and problems.
4. Present outcomes that articulate intention.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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