Business Plan Development - CMAT6030

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2021 to 2022
Autumn Term 6 15 (7.5) Richard Lightman checkmark-circle


It is now a requirement that businesses, including start-ups prepare a business plan to reassure stakeholders that it is worthwhile investing their time and money in the business. Banks now need reassurance that the management behind the business has researched their market and have a clear plan for development. This module takes the student through the process of preparing and producing a comprehensive business plan including market research, cash flow and profit and loss projections. The student is encouraged to utilise robust research practices and to engage with strategic critical thinking. The business plan, including a SWOT analysis, forms the basis of a presentation which the student can use should they wish to approach investors or banks going forward.


Contact hours

Contact Hours: 22
Independent Study Hours: 128
Total Study Hours: 150

Method of assessment

Main assessment methods

Business Plan (2,500 words) 100%

Reassessment methods

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Indicative reading

Indicative Reading List

Brabec, J. and Brabec, T. (2011). Music, money, and success: the insider's guide to making money in the music business. New York: Schirmer Trade Books.
Dann, A. and Underwood, J. (2003). How to succeed in the music business. London: Omnibus.
Krasilovsky, M. W., Shemel, S. and Gross, J. M. (2003). This business of music: the definitive guide to the music industry. New York: Billboard Books.
Passman, D. S. (2011). All you need to know about the music business. London: Penguin.
Rudsenske, J. S. and Denk, J. P. (2005). Start an independent record label. New York: Schirmer Trade Books.
Wood, M. B. (2014). The marketing plan handbook.

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Demonstrate a knowledge of music business innovation and enterprise development, markets and business planning and be able to prepare a business plan and strategy to meet the challenges of the industry.
2. Demonstrate an awareness of stakeholder involvement in businesses including start-ups in the music industry, accounting and financial disciplines.
3. Analyse and evaluate business data and employ the analysis in evidence-based decision-making.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Gather, evaluate and synthesize evidence including the identification of reliable academic sources.
2. Analyse data and formulate and express relevant arguments and hypotheses.
3. Examine assumptions, concepts and hypotheses critically in the light of evidence, to make informed choices and to apply insights from one area of study to another.
4. Utilise relevant skills in information communication technologies and use of electronic information sources.
5. Work independently, understanding one's own learning style and work regime.
6. Plan and set priorities, and engage and understand time management.


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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