Business in Emerging Markets - BUSN6730

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Spring Term 5 15 (7.5) Mark Hampton checkmark-circle


The emphasis of the module is in providing students with sound theoretical and empirical foundations for analysing foreign firm strategic behaviour when developing their interests within emerging economies. Applications focus on recent developments in the economies of Central and Eastern Europe, China, Russia, Brazil, Mexico, Central and South East Asia, etc.

This module probes into the workings of strategies and subsidiary operations of firms in these economies, and provides students with a better understanding of the fundamental issues in strategy and subsidiary operations confronted by foreign firms competing in these newly opened and dynamic markets. With this orientation, you will gain insight into how emerging market institutions challenge and contest subsidiary business development. Indicative topics include:
• Recent trends in foreign direct investment (FDI) into emerging markets
• Changing institutional environments
• Political, legal, economic and social risks in emerging markets
• Multinational Businesses' entry strategies
• Ethical issues, Corporate Social Responsibility and sustainability
• The service sector in emerging markets


Contact hours

Total contact hours: 21
Private study hours: 129
Total study hours: 150

Method of assessment

Main assessment methods
Individual report (2,000 words) (40%)
Examination, 2 hour (60%)

Reassessment method:
100% Exam

Indicative reading

Cavusgil, S. T., Ghauri, P. N. & Akcal, A. A. (2013) Doing Business in Emerging Markets, 2nd edition, London: Sage
Ciravegna, L, Fitzgerald, R. and Kundu, S.K. (2014) Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy. Upper Saddle River, NJ: FT Press
Khanna, T. and Palepu, K.G. (2010) Winning in Emerging Markets: A Road Map for Strategy and Execution, Boston, Mass, Harvard Business Press
Merchant, H. (2015). Competing in Emerging Markets: Cases and Readings, 2nd edition. New York: Routledge

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- explain what is unique about the business context of emerging markets, identify the opportunities and threats in operating in these markets and develop familiarity with a number of key developments determining the business environment (such as trade barriers, political and social) in emerging markets
- develop an in-depth understanding of the fundamental shift in international economic and business development focus to emerging markets, including, but not limited to, countries such as Brazil, Russia, India and China (BRICs)
- relate to and understand the distinguishing features and challenges posed by operating in emerging market economies
- explore the relationship between risk and reward in the development of strategies in an uncertain emerging market environment
- evaluate the appropriateness of establishing a venture in an emerging market using analysis derived from their increasing understanding of the context-specific challenges of doing business in emerging markets

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- develop problem-solving and decision-making skills using relevant qualitative and quantitative skills
- build on concepts, theories and techniques introduced in the first year of study
- develop critical thinking skills and competencies through the use of contemporary International Business literature available in core texts and other relevant sources to aid the development of knowledge and understanding
- develop the ability to structure and develop appropriate and effective communication, critically and self-critically.


  1. Credit level 5. Intermediate level module usually taken in Stage 2 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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